1. Information Markets
Putting Social Media to use in Decision Making

2. Impact on *
Organisation
* no just organisations

3. An approximation of
your market
• Customer communication about your products
• Sentiment analysis provides trackable metric
which can be analysed against market share,
campaigns, sales projections - and the data is
free
• Social media is a customer service channel
• Social media is a campaign channel
• Information governance, volume, aggregation,
and latency equations different to other data

4. A response to social media
strategies of suppliers
• Reduces communication costs increase the need
for polices with suppliers
• Opportunity to integrate social media strategies
across supply chain
• What opportunities / threats are created when
customer's can access information about the
individual components of your products?

5. A competitive threat
• Social media consumes the attention of your customers
• Competitors and intermediaries who access social media effectively
can develop insights into "your" customers
• Social media may be more effective in marketing small, niche, local,
or cottage businesses than large enterprises

6. • Social media used within an organisation creates a market
• Market-based management approaches move organisations, or whole
supply chains from command economies to market-based economies
• Technology-Enabled Business Transformation Programmes create
"collaboration markets" that coordinate resources within and around firms
• See ManageWithoutThem.com
A different way of managing
coordination within a firm

7. *
One context
Micro- Customers as Marketers &
Suppliers Customers as Competitors
Cross-Organisation Collaboration Product Development
Collaboration Market & Collaborative Risk Management
* leading to one approach to market & information management

8. Suggested Initiatives
• Social media strategy
• Supply chain social media strategy review
• Collaborative business process POC
• Social media as Data Warehouse data source