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The making of the analytics platform of the future
- 1. The making-of the analytics platform of the future
- 2. Table of Contents 1) Introduction, mission, values 2) Presentation 3) Analytics of the Future
- 3. Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik, Lead dev ● Co-founded Piwik PRO ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
- 4. Why is analytics useful? You spend a lot of time building websites, apps, products... ● Learn who are the people using it ● Understand their behavior ● Monitor over time → Improve your sites and apps!
- 5. What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 53 languages Free/Libre software
- 6. Piwik Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
- 8. Some stats 80 releases in 7 years
- 10. Our core values at Piwik ● Alternative to Google Analytics ● Decentralised Platform ● Security ● Reliability, QA ● Freedom ● Engineered to last
- 12. Our community values ● Be Open ● Be Easy to use ● Be Available in more languages ● Be Accessible to more humans ● Be Agile as a community
- 13. Let's see how Piwik can help you understand your audience
- 14. What can I use Piwik for? ● Website analytics ● Ecommerce analytics ● Intranet analytics ● Mobile app analytics ● Web Server log analytics
- 16. What types of devices are popular?
- 17. Where are users connecting from?
- 18. Geolocating regions and cities
- 19. What do users search for in the search box?
- 20. Which channel brings you “highest engaged” visitors?
- 21. View where users click on each page
- 22. View the flow of clicks before and after a page, here for the Résumé page
- 23. Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
- 24. Users appear in Real-Time on the map
- 25. View details of all visits
- 27. Piwik Mobile
- 28. Extend Piwik with Marketplace
- 31. Alert me by email when the site becomes slow
- 32. Building the analytics platform of the future together
- 33. Better Web Analytics ● User ID ● Advanced Content Tracking ● Web form analytics ● Customer Journeys: Goal Funnels
- 34. Measure Anything Measure... ● Retail shops ● APIs ● the Internet of Things (Machines, Sensors, Wearables...) ● Monitor IT infrastructure
- 35. Piwik as Data hub Liberate external data: bring it into Piwik ● Use plugins to extract data from your favorite tools ● View your third party data in Piwik ● Easy to build new connectors as Piwik plugins.
- 36. Long term technical vision ● A powerful analytics core platform ● New features built as plugins ● UI exclusively built on top of APIs
- 37. Long term technical vision ● Support more backends (Postgresql, Nosql…) ● Piwik Big data
- 38. More than just Analytics... We recognise Piwik can have an even bigger impact in the web tools ecosystem. ● A/B Testing Framework ● Tags manager ● Big insights? ● Recommendation engine?
- 39. If you are interested in any of these features, please get in touch with us
- 40. Thank you!
- 41. Questions?
Notes de l'éditeur
- It helps you to: • understand your visitors • improve the navigation and usability • identify the value of marketing campaigns • track Ecommerce sales * Monitor historical trends
- Better Privacy features * Assist users to make sure they are compliant with local privacy laws (Germany, France, Netherlands) * Enable IP Anonimisation by default
- The key values for our community * Be Open – listen to community feedback, open issue tracker, nothing is hidden, all user guides and FAQs are published on Piwik.org, welcome pull requests from developers * Be Easy to use - make Piwik beautiful and usable even for users new to analytics * Be Available to all cultures and languages - grow software translations, establish website translation teams * Be Accessible to all humans - make the User Interface accessibility to all, including blind people → some disabled people helped us writing reports * Be Agile - release one new version every month
- + You can view custom data here
- Now that we have this core platform, We want people to build more useful plugins. We will work on both fronts: - make the core platform more powerful - build as many new features as possible as plugins
- Piwik already performs well for high traffic websites but we also want to make Piwik work well for the most visited websites in the world.