Keynote Speech from the 2011 affili@syd conference given by Susan Bratton, CEO of Personal Life Media, and Chair Emeritus of Ad:Tech globally, and one of the world's leading authorities on conversion triggers in online marketing.

2. What motivates and influences people?

7. Success = Traffic + Conversions Copy Semiotics Design Testing Keywords Empathy Story Triggers Structured Communications ➫ ➫ ➫

8. “We copy writers would like to believe copy is paramount, yet it’s only about 20% of the success equation...

9. it’s the offer that matters most.” – Craig Eubanks – Craig Eubanks

10. The 4 Realms of Persuasive Marketing Persuasive Marketing

11. Structured Communications Story Telling CopyWriting Neuro-Marketing

12. Cheat Sheets & Book Excerpts http://conversion triggers.com

14. “Join in the conversation a person is having with himself .” – David Garfinkel – David Garfinkel

17. “Persuasion is a sequence of emotions that take a prospect from interest to action.” – Alex C.

20. Keywords

21. Surveys

22. Media Consumption

23. Empathy Trumps All

24. Intimate Interviews

25. Forums

26. Book Reviews

27. Expert Interviews

28. Cluster Topics

29. Hero’s Journey

30. Long Narrative

32. Selling Flow

33. Video Sales Letter

34. Sparkline

35. Webinar

37. 25 Structured Email Auto-Responders

38. 7 Landing Pages

39. ClickTale Heat Maps

40. GWO

41. 46 Headline Tests

42. Fast Effective Copy Templates

43. One Little Word + 20% [Want To] [?]

44. Mastermind

45. Garfinkel Critique “ Suz, I don’t see this as an offer . I see it as a slice of the customer’s future perceptions after the benefits of your course has kicked in...” “ Those sound like great therapist questions... but they don’t create any urgency to buy your product, as far as I can tell.” “ Uh... this doesn’t make me trust you, it makes me hate you . DON’T tell me it’s my responsibility... that REALLY doesn’t work in sales. It’s great for shaming me , however. I would restart this one from scratch.”

46. Structured Communications Story Telling CopyWriting Neuro-Marketing

47. Thank you! Claim Your Free Gifts http://Conversion Triggers.com Triggers.com Triggers.com Triggers.com Triggers.com