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How to set up a successful Referral campaign in 5 steps,[object Object]
Challenges in Modern Marketing,[object Object],Consumers are floaded,[object Object],Quote: Michael Stelzner, the founder of Social Media Examiner,[object Object],“People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”,[object Object]
Mechanics behind a successful referral campaign,[object Object]
Reach of 1 ambassador,[object Object],massive – relevant –  targeted,[object Object]
What’s important,[object Object],People like:,[object Object],Celebrate your customers expertise and knowledge,[object Object],People like to spread their knowledge,[object Object],People like to help when it’s simple,[object Object],Most important,[object Object],People like status:,[object Object],crown them your ambassador,[object Object],Acknowledgement,[object Object],STATUS,[object Object],RECOGNITION,[object Object],RECOGNITION,[object Object]
STEP1,[object Object],STARTINGPOINT,[object Object],Your customer base,[object Object]
CAREFULLY SELECT,[object Object],STEP2,[object Object],Your ambassadors,[object Object],Tip1: Look for “role models” – check industry vertical, geography, etc,[object Object],Tip2: Make the invitation personal, by phone, face to face, create momentum,[object Object]
ASK THE QUESTION,[object Object],STEP3,[object Object],Be precise – Make it simple – Be very clear – make sharing easy,[object Object],Dear Ambassador,,[object Object],Would you mind sharing your ,[object Object],expertise on our proposition with,[object Object],Your peers? You know us best!,[object Object],Thanks a bunch,[object Object]
STEP4,[object Object],Now your ambassador,[object Object],Can broadcast his new status,[object Object],Share is expertise,[object Object],Help his peers to find you,[object Object]
Then when a good referral comes in,[object Object],REWARD YOUR AMBASSADOR,[object Object],STEP4,[object Object]
Harvard research learns:,[object Object]
Spark the system,[object Object]
It’s veryviral,[object Object]
Enjoii,[object Object]

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