1. Slide title goes here…
MySpace devJam
Anu Shukla
Founder & CEO, Offerpal Media, Inc.
Offerpal Media Inc. Confidential
2. Agenda
I. Workshop: Building a Virtual Economy
II. Panel Discussion: Best Practices for Virtual Currency
Monetization
III. Apps Review: Real World Apps Critiqued
IV. Updates: What’s New with the MySpace Platform?
V. Networking: Open Bar
3. Offerpal Background
The first social advertising platform: launched October 2007
•
800+ publishers across multiple platforms
•
2,000+ advertising offers in 54 countries
•
2.5+ million offers conducted every month
•
Platforms
Applications
Games
Worlds
4. Offerpal Payouts
Network‐wide eCPM: $150 – 200
•
Average publisher payout: $75/day/1,000 users
•
Conversion rate: >5% (40x better than traditional CPA)
•
Revenues per completion: >$5.00
•
>$150 eCPM $400
Card Games
$225
MMORPGs
Tamagotchi Games $200
<$1 eCPM
Racing $175
<10¢ eCPM
$150
Owning
Monetization
Pets
for Virtual $100
Category
Currency and
Digital
Monetization CPM Green $75
CPC Adsense Products
Banners
User eCPM
Engagement
18. Step 7: Use Ad Inventory
Promotion =
Monetization
• Use banners, prestitials,
reg‐path offers or other
forms of display ads
• Currency‐driven
banners generate 10x
click‐through rates of
non‐incentivized
banners
21. Step 10: Optimize, Optimize, Optimize
Publishers should measure, test and analyze:
• What are your most popular
“sources” and “sinks”?
• Which audience segments are most
active in your virtual economy?
• Which promotions are most
effective?
• At what levels are users most
engaged in your virtual economy?
• When are users most likely to
complete ad offers?
• Etc.
22. Step 10: Optimize, Optimize, Optimize
Offerpal maximizes revenues on your behalf …
Measurable success metrics include:
Our platform engine automatically
maximizes performance based on: • Revenues
• eCPM
Profile data
• • Click-Through Rates
• Take Rates
Behavioral targeting
• • Exchange Rates
Proprietary algorithms
• • Conversions
• Revenue/Click
• Revenue/Completion
Our integrated testing framework allows
Revenue Per UI
us to conduct:
400
• A/B split testing R
300
e
• Exchange rate testing v
200
e
• User interface testing n
100
• Offer rotation testing u
e
0
Old UI New UI: Most New UI: All
Popular Offers Offers
23. What’s Next: Mobile Applications
iPhone Integration:
Social websites
MMOGs
Digital merchants…
• First advertising platform
on the iPhone
• Reaches 10+ million iPhone
users
• More than 15,000
applications already on the
iPhone platform
• Free‐to‐play, ad‐supported
apps are most popular