The document provides an overview of how to get started using LinkedIn for networking and professional connections. It discusses setting up a LinkedIn profile, including adding basic information, employment history, education, and a photo. It also covers how to build connections by searching for contacts from past companies and schools and sending invitation messages. The presentation emphasizes focusing connections on people you actually know and providing a personalized message with each invitation.

1. LinkedIn 101
Beginners First Steps
To Networking Success
Arlington Heights Memorial Library
February 9, 2010
Presented By Matthew Prazenka
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2. Its not who YOU know
It is who do your
FRIENDS KNOW
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3. What is LinkedIn?
According to the LinkedIn website, it “is an
interconnected network of experienced
professionals from around the world, representing
Hundreds of industries and over 200 countries. You
can find, be introduced to, and collaborate with
qualified professionals that you need to work with to
accomplish your goals.”
LinkedIn is “Professional You” on the Web
And 55 million others!
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4. Who uses LinkedIn?
LinkedIn Membership Growth
60
In two years it
has gone from 18
50
to 53 Million
Membership (Millions)
Profiles
40
As of December
2009 53 Million
30
Profiles
20
10
0
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5. What is LinkedIn NOT?
• Facebook/MySpace
• Dating site
• A source of Emails addresses for
Spam (Much tougher than before)
• Free for all
• Any thing goes
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6. Guy Kawasaki - How to Use
LinkedIn
1.Increase your visibility*
2.Improve your connectivity*
3.Improve your Google Rank*
4.Enhance your Search Engine Results*
5.Perform “blind,” reverse and
company reference checks*
6.Increase the relevancy of your job
search*
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7. Guy Kawasaki - How to Use
LinkedIn
7. Make your interview go smoother*
8. Gauge the health of a company or an
Industry*
9. Track Start-ups
10. Ask for advice*
11. Integrate into a new job*
12. Scope out the competition,
customers, partners, etc
Source: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
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8. What you Can
get out of LinkedIn
•Find lost Associates
•Find Contacts in a Company
•Company Research
•Find people with common interests
•Learn Best Practices
Lets show some quick examples
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9. OMG
I just got a LinkedIn
Invitation
Now what?
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10. How to Accept an Invitation
Click on Hyperlink
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11. Setting up an account
Fill out the
basic account
information.
Use your
personal
Email
account!
Password Suggestions Click to Join
8 characters or more using a combination of
upper and lowercase plus number or symbols the LinkedIn
Phrases Community
Better2bgood
URa#1winner
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12. Join without an Invitation
LinkedIn’s
Home page
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13. Basic Information
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14. Many Companies will
Populate as you type
Be Specific, Some
Have Divisions Listed
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15. Ready to Invite
Maybe not yet as it will
grab everyone’s email
address and send them
an Invitation, Skip it for
now and come back to
it but be very careful to
only invite those you
know well
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16. Confirm Your Email
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17. In your Mailbox
You need only to
click on it to accept
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18. Some Quick Connections
It will present about 50
people from the company
you Listed, Choose only
those you KNOW!
It does not allow you to
customize your invite.
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19. Invite with Email Addresses
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20. You now have a profile
You still have to complete the
Invitation process.
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21. Accept the invitation
or Archive.
Avoid “I don’t know
this user”
5 DNKs restricts a
users account
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22. Build your Network
Again Please hold off
on connections
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23. Important Step
Note: Settings and
Resume Import
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24. Add Email addresses
Add any working emails you have
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25. Privacy
You are in Control
– Profile Content
•Connections
•Network
•Groups
•Public
– Picture
•Do you want one (At least for your connections)
– Connections
•To Share or Not to Share
– Email Address
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26. Profile Skeleton
Name
Maiden Name
Professional Headline
Summary
Specialties
Industry
Predefined by LinkedIn
Choose wisely
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27. Profile Skeleton
Employment
Current
Past Employment
Same Company/Different Job Titles
Company Name Changes, Mergers, Acquisitions
Education
College
Graduate School
Trade Schools
Specialized Training
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28. Welcome to Your Profile!
Start by adding your last job
Nest companies into successor firm
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29. Add Employment
Our profile is
55%
complete
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30. Add Education
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31. Add a photo
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32. Profile is 85% Complete!
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33. Time to Connect
Click on Inbox
Then
Compose Message
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34. Time to Connect
Click on Compose
Message
Then
Send Invitation
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35. Time to Connect
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36. Time to Connect
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37. Time to Connect
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38. Public Profile
Use your name and place
this link on your email and
resume.
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39. Groups
Groups are the fastest way to reach out the
greatest number of people
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40. Connection Tips
You will always get a more favorable
response with a personalized note.
The less you know a person the more
important it is to write them a note and place
your relationship into context with them.
If you do not know them then explain to them
why it is their best interest to connect with you
Give them a reason to Connect
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41. Types of Networker
• Open Network
– Willing to accept all connection
• Large numbers
• No relationships
• Quantity vs. Quality
– LIONs
• LinkedIn Open Networker
• Non sanction/ official designation
• Only Indicates a willingness to connect
• 500 or more connections Usually several
1,000s
– Not useful for Introductions
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42. Types of Networker
• Limited Open “Warm” Networker
– Have set standards, (such as)
• We have met
• We have talked
• We have common interests
• We work at the same company
– Have limited knowledge of many of their
connections
– Typically do not have LION designation
– Usually have 500-1200 connections
Any open networker increases your
visibility on LinkedIn
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43. Types of Networker
• Closed Networker
– Have higher standards
– Must know the person
– Tend to limit connections
– Willing to provide introductions from
and to trusted connections
• Basic Guidelines
– Know
– Trust
– You can help them or they can help you
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44. Sending and receiving
Invitations
Only send to people you have a
reasonable expectation that they will
connection
Do not send to everyone in your Contact
list
Five “Do not know” responses=Black list
Email addresses required to invite.
Export your contact list and edit!
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45. Sending and receiving
Invitations
•You are limited to 3000 Invitations
•Paid account
• Get to 2nd and 3rd level with InMails
• Access to more search results
•Do not want to connect?
–Just archive it (retrievable)
–Do not use “Do Not Know”
•You can always remove a connection
–No notification to other party
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46. Settings
Always located in top right corner
of screen
Checklist
Multiple Emails
Public Profile selections
Email Notification Selections
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47. Sending & Receiving
Invitations
Import contacts
Total # of Invitations
“I don't know”
Etiquette
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48. New this week (Beta)
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49. New this week (Beta)
Up to 200 Tags
with bulk
Updates
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50. Resources
Social Media Marketing
http://www.yoursocialbrand.com/report/
Wharton New Article
http://tinyurl.com/whartonlinkedin
Check out my Profile
http://tinyurl.com/linkedin2matt
Also join my LinkedIn group;
Leveraging Social Networks
http://tinyurl.com/lsn1234
For questions please contact me at
matt@peerts.com
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