Engaging with Camp Families Year-Round
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This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.
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Engaging with Camp Families Year-Round
- 1. Engaging with Camp Families Year-Round Matt Ragland twitter @mattragland #TriStateCamp13
- 2. Welcome Assistant Director Landlord, TeamHouse.co
- 3. Time Together Why this Websites Matters & Blogs Social Media Community & Tools Connection Q&A + Demos
- 4. The Power of Why WHAT HOW WHY
- 5. Why This Matters Because “camp plays a significant role in a child’s development”
- 6. Today’s buyer is armed with a Grow ing social influence wealth of and opportunity, for information, better or worse combined with the experiences of “Social Proof” friends and total strangers online Facebook Likes Tweets & Re-Tweets Reviews on Yelp, Google, & more
- 7. How You Recruit, Write, & Speak must Adapt
- 8. One-Word Equity = Growth
- 9. One-Word Equity Obama ’08 Obama ’12 “Change” “Forward”
- 10. What’s the Point of Your Website? Dates & Rates 11% About Us 36% Why Us? 27% Misc Above the Fold Below the Fold 9% 16% 89% of clicks above the fold
- 11. 6 Month Visitor Flow
- 12. What’s the Point of Your Website? 1. To learn “WHY” you exist 2. To gather infor mation i.e. dates & rates 3. To give you mon ey
- 13. We are in the Connection Economy
- 15. Blogging You have the opportunity to share helpful, valuable information with thousands of people!
- 16. Blogging Create Email Promote Follow Up
- 17. Blogging 5 Reasons How or Why What We’re Reading The Secret to... Videos to Inspire You How I Learned to... Expert Interviews What I Learned From... The Magic of... mattragland.com/uses/10-blog-post-frameworks
- 18. Blogging Create Email Promote Follow Up
- 19. "You would be interested to know that your article 'Seven Critical Character Traits in Growing Children' was very moving to us. In fact, I sent it to several of my colleagues that have children, and we also discussed it as a family. What you do does make a difference!" - Alan K.
- 20. Why This Matters Because “camp plays a significant role in a child’s development”
- 21. Effective Social Media Use Most Popular Fastest It’s Google! Growing Ads & Impacts Promotions Visual search ranking Easy to Simple, Share pushes to FB Links directly
- 23. Webinars Recruiting & Community Reach new Live Q&A sessions families across the world Walk parents through the packet Different times of day What to expect on Opening Day No travel involved! Expert guests
- 24. Podcasts? “ Here’s the bottom line: if you are podcasting, you are a media outlet. You are a publisher.” % of People who have listened to a podcast 2012 2011 2010 2009 2008 2007 2006 0 7.5 15 22.5 30 Source: Edison Research
- 25. Tupperware Parties? Moms buy & sell your camp SO... Target, Train, Incentivize, & Customize
- 26. “New” Advertising These methods are highly targeted, relatively cheap, and can be analyzed for conversions
- 28. Thanks for being here! TeamHouse.co Matt@TeamHouse.co @MattRagland 828.712.2524 teamhouse.co/aca-tri-state-resources