5. designer?

6. 6 types to know

7. when?

8. earlier than you think.

9. “Make something people want.”
– Paul Graham

10. designers are...
photoshop monkeys
skinning

11. designers are...
problem-solvers, not artists
human-centered
collaborative
iterative

12. 6 types to know

13. UI
Visual UI Design

14. IX
Interaction Design

15. IX
Interaction Design

16. UX
User Experience
Product Design

17. UX
User Experience
Product Design

18. User Research
Design Research

19. Designer/
Developer

20. Graphic Design
Comms Design

21. bonus tips

22. The best designers don’t code.
(sorry)

23. Hire your freelancer! It’s Airbnb’s
secret to getting great people.

24. Learn to speak each other’s languages.
A smooth process will lead to better outcomes.

25. Agency designers may have a broader skillset.
In-house designers may have more depth.

26. which designer(s)?

27. it’s about you.
your audience
your product
your team