5. NMHC & NAA
We are an award-winning public relations firm
specializing in integrated advocacy and
marketing campaigns
27 of the Fortune 500
6. NMHC & NAA
What We’re
Known For
AWARD-WINNING
CREATIVE
Engaging web design
Compelling video
Mobile, social & print
ONLINE & OFFLINE
DIALOGUE
Research-based methodology
Ability to engage multiple audiences
Leverage multiple mediums
INTEGRATED CAMPAIGN
SOLUTIONS
Comprehensive, in-house offerings
Deep digital roots
Scalable, easy-to-use technologies
7. NMHC & NAA
Why SevenTwenty?
14 YEARS
WEB, DESIGN
& VIDEO
Developing strategic
online
solutions for
leading brands
MAKING
DATA
COMPELLING
Award-winning,
in-house
ESTABLISHED
RELATIONSHIP
NMHC & NAA
INTEGRATED
ENGAGEMENT
PROGRAMS
Develop &
manage
that resonates
with stakeholders
8. NMHC & NAA
Strategic Approach to Design
Outline exact navigation links &
visual overview of website
components, hierarchy &
relationships
NEEDS
ASSESSMENT
STRATEGY
& PLANNING
NAVIGATION
&
WIREFRAMING
INFORMATION
DESIGN
STAGE
FULL
DESIGN
STAGE
Provide strategic insight,
recommendations, timeline
Work with NMHC & NAA to
develop comprehensive
understanding of campaign goals
and objectives
Design a series of mockups
demonstrating placement,
interactivity, flow between pages
Provide final branded visuals in comps
for client review
9. NMHC & NAA
From Design to Development
Features of our CMS
Encompass 720
Where everything lives.
People
Message
All tools work
seamlessly together to
share data.
Forms
News
Branded e-mail
communications
Collect, store &
track their activity
Review & publish
relevant RSS news
feeds
Survey users for
info to shape
your strategy
One place to manage your
website—from the front
and the back.
10. NMHC & NAA
From Design to Development
Features of our CMS
Streamlined Control Panel
11. NMHC & NAA
From Design to Development
Features of our CMS
Easy-to-publish Content Editors
12. NMHC & NAA
Phase One 2014-2015
Telling the Apartments Story
Bring video front & center
Statistics show that people watch
and are likely to share web video.
We bring it front and center to more
quickly and easily tell the
apartments story.
13. NMHC & NAA
Phase One 2014-2015
Telling the Apartments Story
Get data proper attention &
add depth to
the story
Turn featurette into
sharable nuggets.
These are easily
shared across
social media,
in e-mail, etc.
14. NMHC & NAA
Phase One 2014-2015
Telling the Apartments Story
Highlight district data &
encourage sharing
The district data pages and
PDF downloads will still be
available on their subpage.
For more exposure, they will be
featured on the homepage through
info tiles and on social media by
adding easy share buttons.
15. NMHC & NAA
Add compelling photo &
video content
Tell real stories with real faces
Create an amazing online experience
using forward-thinking features
Expand map to include national, state,
district & market level with more
data points
Phase Two 2016 & BEYOND
The Story Comes to Life
16. NMHC & NAA
We add depth to the existing apartments
narrative.
We Live Here
Renters talking about why they love
being renters.
We Spend Here
Show neighborhood economic impact.
Phase Two 2016 & BEYOND
The Story Comes to Life
17. NMHC & NAA
We add depth to the existing apartments
narrative.
We Work Here
The faces who keep apartment buildings
running smoothly.
We Build Here
Highlight unique ways the apartment
demand is being met through construction.
Phase Two 2016 & BEYOND
The Story Comes to Life
18. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
ch
We
Live
Here
19. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
ch
We
Spend
Here
20. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
ch
We
Work
Here
21. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
ch
We
Build
Here
22. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
ch
We
Vote
Here
23. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016
CANDIDATE VISITS
TO APARTMENT
COMMUNITIES
DOWNLOADABLE
GUIDES
EARNED MEDIA
WITH CANDIDATES
AND RENTERS
IN TARGET
MARKETS
RENTER CIVIC
ENGAGEMENT
ACTIVITIES
We Vote Here
EARNED MEDIA
WITH CANDIDATES
AND RENTERS
IN TARGET
MARKETS
24. NMHC & NAA
Phase Two 2016 & BEYOND
Election 2016 & Beyond
We Act Here
