SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
The Corporate Communications/
PR function	

Importance and Relevance for Business Leaders	

Matt Tidwell	

Sr. Dir., Corporate Communications	

Saint Luke s Health System -- Kansas City, MO
Times have changed?
You bet.
Widget, Inc.	

500-employee manufacturer of injection supplies	

Traded on NASDAQ	

Non-union workforce	

Suburban KC headquarters
Widget, Inc.	

1998	

Customers	

Employees	

Shareholders	

Analysts	

Beat reporters	

Legislators	


Widget, Inc.	

2012	

Customers	

Employees	

Shareholders	

Analysts	

Beat Reporters	

Bloggers/citizen jours.	

Social media consumers	

Regulators	

NGO's/Nonprofits	

Legislators	

	

[[Internal clients]]
So what?
Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012
Start with the premise...	

	


•  Audience analysis, the first step in planning, makes or
breaks your planning process	

•  The BEST plans pay the most attention to the
audience analysis
Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012
R	


R	


R	

R	


Company	


R	

R	


R	


R
What else drives complexity?
Transparency	


PR 2.0
Content Creation
Transparency	


•  It s demanded and essentially non-negotiable	

•  PR/Corporate Communications is often the caretaker
of reputation and therefore the caretakers of
transparency	

•  Private companies/organizations don t get much of a
pass
Author: MaryLee Sachs
Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012
Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012
PR 2.0	

PR 1.0 (1996)	


PR 2.0 (2012)	


News releases	


Engaging with communities	


Spin	


Relevance	


Speaking in messages	


Genuine conversations related to subject
matter of peers	


Wire services	


Social/conversation tools and networks	


Building lists	


Building relationships	


Communicate to ______	


Communicate with _______	


Putting the Public Back in Public Relations, Brian Solis
What was that about PR as a management
function?	

According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public
relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is
remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly
3% in 2008 and by 8% in the past year. PR s position looks even rosier when word-of-mouth marketing,
which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending
on such things increased by more than 10% in 2009.
- The Economist, Jan. 2010
THANK YOU
  Matt Tidwell, APR


Senior Director, Corporate Communications

Saint Luke s Health System

Kansas City, MO

  Email: mtidwell@saint-lukes.org


Twitter: @matt_tidwell

LinkedIn:linkedin.com/in/mrtidwell

19

Contenu connexe

Similaire à Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012

The SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow ManagementThe SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow ManagementSociety of Digital Agencies
 
Career implications for the Business Analyst in the age of digital disruption
Career implications for the Business Analyst in the age of digital disruptionCareer implications for the Business Analyst in the age of digital disruption
Career implications for the Business Analyst in the age of digital disruptionLivingstone Advisory
 
Best small business cities 2015
Best small business cities 2015Best small business cities 2015
Best small business cities 2015Biz2Credit
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social mediasikandarbansal
 
Eh Backgrounder January 2009
Eh Backgrounder January 2009Eh Backgrounder January 2009
Eh Backgrounder January 2009kaobert
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for EnterpriseLeader Networks
 
What CEOs want from PR - 10 Steps to successful engagement
What CEOs want from PR - 10 Steps to successful engagementWhat CEOs want from PR - 10 Steps to successful engagement
What CEOs want from PR - 10 Steps to successful engagementjoannepainter
 
Using Social Intelligence to Help Shape Customer Relationships & Drive ROI
Using Social Intelligence to Help Shape Customer Relationships & Drive ROIUsing Social Intelligence to Help Shape Customer Relationships & Drive ROI
Using Social Intelligence to Help Shape Customer Relationships & Drive ROIMzinga
 
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCarla Johnson
 
Not-For-Profit Advisory Group Newsletter - Volume 3
Not-For-Profit Advisory Group Newsletter - Volume 3Not-For-Profit Advisory Group Newsletter - Volume 3
Not-For-Profit Advisory Group Newsletter - Volume 3Matthew H. Johnson
 
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
 
Social Media For Sustainability
Social  Media For  SustainabilitySocial  Media For  Sustainability
Social Media For Sustainabilityjakeluer
 
8 Steps to Successful Brand Reputation Measurement
8 Steps to Successful Brand Reputation Measurement8 Steps to Successful Brand Reputation Measurement
8 Steps to Successful Brand Reputation MeasurementLuca Sanfelici
 

Similaire à Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012 (20)

The SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow ManagementThe SoDA Report On... The State of Agency Workflow Management
The SoDA Report On... The State of Agency Workflow Management
 
The ROI of Social CRM
The ROI of Social CRMThe ROI of Social CRM
The ROI of Social CRM
 
2.27.14
2.27.142.27.14
2.27.14
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
Career implications for the Business Analyst in the age of digital disruption
Career implications for the Business Analyst in the age of digital disruptionCareer implications for the Business Analyst in the age of digital disruption
Career implications for the Business Analyst in the age of digital disruption
 
Best small business cities 2015
Best small business cities 2015Best small business cities 2015
Best small business cities 2015
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social media
 
Eh Backgrounder January 2009
Eh Backgrounder January 2009Eh Backgrounder January 2009
Eh Backgrounder January 2009
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for Enterprise
 
What CEOs want from PR - 10 Steps to successful engagement
What CEOs want from PR - 10 Steps to successful engagementWhat CEOs want from PR - 10 Steps to successful engagement
What CEOs want from PR - 10 Steps to successful engagement
 
Using Social Intelligence to Help Shape Customer Relationships & Drive ROI
Using Social Intelligence to Help Shape Customer Relationships & Drive ROIUsing Social Intelligence to Help Shape Customer Relationships & Drive ROI
Using Social Intelligence to Help Shape Customer Relationships & Drive ROI
 
The SoDA Report (Volume 2, 2015)
The SoDA Report (Volume 2, 2015)The SoDA Report (Volume 2, 2015)
The SoDA Report (Volume 2, 2015)
 
4.14.15
4.14.154.14.15
4.14.15
 
CSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front LinesCSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front Lines
 
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets Decisions
 
Not-For-Profit Advisory Group Newsletter - Volume 3
Not-For-Profit Advisory Group Newsletter - Volume 3Not-For-Profit Advisory Group Newsletter - Volume 3
Not-For-Profit Advisory Group Newsletter - Volume 3
 
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
 
Social Media For Sustainability
Social  Media For  SustainabilitySocial  Media For  Sustainability
Social Media For Sustainability
 
8 Steps to Successful Brand Reputation Measurement
8 Steps to Successful Brand Reputation Measurement8 Steps to Successful Brand Reputation Measurement
8 Steps to Successful Brand Reputation Measurement
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 

Plus de Matthew Tidwell

Icrc2018 tidwell strong prior reputation
Icrc2018 tidwell strong prior reputationIcrc2018 tidwell strong prior reputation
Icrc2018 tidwell strong prior reputationMatthew Tidwell
 
Tidwell hawley presentation 2018 kc iabc bcs - final
Tidwell hawley presentation 2018 kc iabc bcs - finalTidwell hawley presentation 2018 kc iabc bcs - final
Tidwell hawley presentation 2018 kc iabc bcs - finalMatthew Tidwell
 
Tidwell pluretti mapaca 2016 v4 110116 (1)
Tidwell pluretti mapaca 2016 v4 110116 (1)Tidwell pluretti mapaca 2016 v4 110116 (1)
Tidwell pluretti mapaca 2016 v4 110116 (1)Matthew Tidwell
 
Strategic communications planning and building audience personas-Matt Tidwell...
Strategic communications planning and building audience personas-Matt Tidwell...Strategic communications planning and building audience personas-Matt Tidwell...
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
 
Tidwell-Williams presentation to IABC BCS 2010--Professional Advancement
Tidwell-Williams presentation to IABC BCS 2010--Professional AdvancementTidwell-Williams presentation to IABC BCS 2010--Professional Advancement
Tidwell-Williams presentation to IABC BCS 2010--Professional AdvancementMatthew Tidwell
 
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas CityMatt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas CityMatthew Tidwell
 

Plus de Matthew Tidwell (6)

Icrc2018 tidwell strong prior reputation
Icrc2018 tidwell strong prior reputationIcrc2018 tidwell strong prior reputation
Icrc2018 tidwell strong prior reputation
 
Tidwell hawley presentation 2018 kc iabc bcs - final
Tidwell hawley presentation 2018 kc iabc bcs - finalTidwell hawley presentation 2018 kc iabc bcs - final
Tidwell hawley presentation 2018 kc iabc bcs - final
 
Tidwell pluretti mapaca 2016 v4 110116 (1)
Tidwell pluretti mapaca 2016 v4 110116 (1)Tidwell pluretti mapaca 2016 v4 110116 (1)
Tidwell pluretti mapaca 2016 v4 110116 (1)
 
Strategic communications planning and building audience personas-Matt Tidwell...
Strategic communications planning and building audience personas-Matt Tidwell...Strategic communications planning and building audience personas-Matt Tidwell...
Strategic communications planning and building audience personas-Matt Tidwell...
 
Tidwell-Williams presentation to IABC BCS 2010--Professional Advancement
Tidwell-Williams presentation to IABC BCS 2010--Professional AdvancementTidwell-Williams presentation to IABC BCS 2010--Professional Advancement
Tidwell-Williams presentation to IABC BCS 2010--Professional Advancement
 
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas CityMatt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
Matt Tidwell-Crisis communications presentation to Nonprofit Connect-Kansas City
 

Dernier

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 

Dernier (20)

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 

Matt Tidwell-Presentation to KC IABC Business Communicator Summit 2012

  • 1. The Corporate Communications/ PR function Importance and Relevance for Business Leaders Matt Tidwell Sr. Dir., Corporate Communications Saint Luke s Health System -- Kansas City, MO
  • 3. Widget, Inc. 500-employee manufacturer of injection supplies Traded on NASDAQ Non-union workforce Suburban KC headquarters
  • 4. Widget, Inc. 1998 Customers Employees Shareholders Analysts Beat reporters Legislators Widget, Inc. 2012 Customers Employees Shareholders Analysts Beat Reporters Bloggers/citizen jours. Social media consumers Regulators NGO's/Nonprofits Legislators [[Internal clients]]
  • 7. Start with the premise... •  Audience analysis, the first step in planning, makes or breaks your planning process •  The BEST plans pay the most attention to the audience analysis
  • 10. What else drives complexity?
  • 13. Transparency •  It s demanded and essentially non-negotiable •  PR/Corporate Communications is often the caretaker of reputation and therefore the caretakers of transparency •  Private companies/organizations don t get much of a pass
  • 17. PR 2.0 PR 1.0 (1996) PR 2.0 (2012) News releases Engaging with communities Spin Relevance Speaking in messages Genuine conversations related to subject matter of peers Wire services Social/conversation tools and networks Building lists Building relationships Communicate to ______ Communicate with _______ Putting the Public Back in Public Relations, Brian Solis
  • 18. What was that about PR as a management function? According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly 3% in 2008 and by 8% in the past year. PR s position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending on such things increased by more than 10% in 2009. - The Economist, Jan. 2010
  • 19. THANK YOU   Matt Tidwell, APR
 Senior Director, Corporate Communications
 Saint Luke s Health System
 Kansas City, MO   Email: mtidwell@saint-lukes.org
 Twitter: @matt_tidwell
 LinkedIn:linkedin.com/in/mrtidwell 19