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Universal Parks & Resorts
Subsidiary of Comcast Corporation
“Experience The Movies”
Tyshaun Carter, Isaac Dasilva,
Matthew Carpenter, Kimberly Clark & Miles Farnham
https://www.universalorlando.com/Theme-Parks/Universal-Studios-Florida.aspx

Wednesday, February 19, 2014
COMPANY OVERVIEW
• COMPANY GOAL
• OBJECTIVE
• CURRENT MARKET POSITION
• MISSION STATEMENT
• VISION
• VALUES

Wednesday, February 19, 2014
ORGANIZATIONAL
LANDSCAPE
• COMPANY IMPROVEMENTS
• COMPANY STRENGTHS
• CUSTOMERS
• COLLABORATORS

Wednesday, February 19, 2014
EXTERNAL MARKET

• COMPETITION
• OPPORTUNITIES
• POTENTIAL THREATS

Wednesday, February 19, 2014
CHALLENGES

• STAY AHEAD OF THE COMPETITION
• ATTRACTING CONSUMERS

Wednesday, February 19, 2014
SOLUTIONS
• CONSTRUCT AN AVENGERS THEME
• STAY CREATIVE & INNOVATIVE
• SOLUTION EFFECTIVENESS

Wednesday, February 19, 2014
LEGAL FACTORS

• PAYING WALT DISNEY COMPANY

Wednesday, February 19, 2014
ETHICS & RESPONSIBILITY

• ENVIRONMENTAL FRIENDLY
MATERIALS
• RECYCLING OLD RIDES PARTS

Wednesday, February 19, 2014
REVENUE
Billions
2.5
1.875
1.25
0.625
0
2013

Wednesday, February 19, 2014

2014

2015

2016

2017

2018

2019

2020
Ratio
Price/ Earnings
Ratio

Price Earning
Growth Ratio

Current Ratio

Debt to Equity
Ratio

Gross Profit Margin

Earnings Per Share

Comcast
Corporation

21.53

8.43

1.19

1.99

68.97

2.56

The Walt Disney
Company

21.40

5.88

1.20

0.78

21.65

3.64

Twenty-First
Century Fox Inc

15.21

7.10

1.84

1.96

32.00

2.14

Wednesday, February 19, 2014
Year One
Date/ Time Frame

Milestone

March 2014

Receive approval from Comcast/ Universal Studios

April 2014

Build a Development team. Legalize everything with Universal Studios.

May 2014

Start design on the new Avengers theme

June 2014

Finalize all designs and begin development

July 2014

Finding location and finalize all zoning requirements

December 2014

Confirm we are still in budget

Wednesday, February 19, 2014
Year Two
Date/ Time Frame

Milestone

January 2015

First Inspection

February 2015

Begin preparing marketing campaign

March 2015

Start testing on rides/ fix any problems

April 2015

Final inspection

May 8, 2015

Exclusive opening/ Air commercial, advertise in theaters with Avengers,
and advertise on billboards

May 9, 2015

Grand Opening

August 2015

Guess appearance from Avengers 2 actors

Wednesday, February 19, 2014
Year Three
Date/ Time Frame

Milestone

May 2016

Plan a one-year event.

August 2016

Plan for Avengers theme expansion

October 2016

Expand the Avengers theme

Wednesday, February 19, 2014
STRATEGY EVALUATION

Wednesday, February 19, 2014
CONCLUSION

Wednesday, February 19, 2014
QUESTIONS?

Wednesday, February 19, 2014

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Mimck keynote

  • 1. Universal Parks & Resorts Subsidiary of Comcast Corporation “Experience The Movies” Tyshaun Carter, Isaac Dasilva, Matthew Carpenter, Kimberly Clark & Miles Farnham https://www.universalorlando.com/Theme-Parks/Universal-Studios-Florida.aspx Wednesday, February 19, 2014
  • 2. COMPANY OVERVIEW • COMPANY GOAL • OBJECTIVE • CURRENT MARKET POSITION • MISSION STATEMENT • VISION • VALUES Wednesday, February 19, 2014
  • 3. ORGANIZATIONAL LANDSCAPE • COMPANY IMPROVEMENTS • COMPANY STRENGTHS • CUSTOMERS • COLLABORATORS Wednesday, February 19, 2014
  • 4. EXTERNAL MARKET • COMPETITION • OPPORTUNITIES • POTENTIAL THREATS Wednesday, February 19, 2014
  • 5. CHALLENGES • STAY AHEAD OF THE COMPETITION • ATTRACTING CONSUMERS Wednesday, February 19, 2014
  • 6. SOLUTIONS • CONSTRUCT AN AVENGERS THEME • STAY CREATIVE & INNOVATIVE • SOLUTION EFFECTIVENESS Wednesday, February 19, 2014
  • 7. LEGAL FACTORS • PAYING WALT DISNEY COMPANY Wednesday, February 19, 2014
  • 8. ETHICS & RESPONSIBILITY • ENVIRONMENTAL FRIENDLY MATERIALS • RECYCLING OLD RIDES PARTS Wednesday, February 19, 2014
  • 10. Ratio Price/ Earnings Ratio Price Earning Growth Ratio Current Ratio Debt to Equity Ratio Gross Profit Margin Earnings Per Share Comcast Corporation 21.53 8.43 1.19 1.99 68.97 2.56 The Walt Disney Company 21.40 5.88 1.20 0.78 21.65 3.64 Twenty-First Century Fox Inc 15.21 7.10 1.84 1.96 32.00 2.14 Wednesday, February 19, 2014
  • 11. Year One Date/ Time Frame Milestone March 2014 Receive approval from Comcast/ Universal Studios April 2014 Build a Development team. Legalize everything with Universal Studios. May 2014 Start design on the new Avengers theme June 2014 Finalize all designs and begin development July 2014 Finding location and finalize all zoning requirements December 2014 Confirm we are still in budget Wednesday, February 19, 2014
  • 12. Year Two Date/ Time Frame Milestone January 2015 First Inspection February 2015 Begin preparing marketing campaign March 2015 Start testing on rides/ fix any problems April 2015 Final inspection May 8, 2015 Exclusive opening/ Air commercial, advertise in theaters with Avengers, and advertise on billboards May 9, 2015 Grand Opening August 2015 Guess appearance from Avengers 2 actors Wednesday, February 19, 2014
  • 13. Year Three Date/ Time Frame Milestone May 2016 Plan a one-year event. August 2016 Plan for Avengers theme expansion October 2016 Expand the Avengers theme Wednesday, February 19, 2014