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Matt Marcus             Industrial Designer
matt @ mattmarcus.net   Business Strategist
                        Innovation Educator
GOING MOBILE
connecting lifestyle brands
with consumer lifestyles
1998
Product and services
follow a typical adoption pattern
1998 adoption curve
Product and services
follow a typical adoption pattern
                                    2008 adoption curve
mobile phones are today lifestlye accessory,
embedded into the way we mange our modern lives


                 • 3.3 billion subscribers worldwide
                  (1.4 billion Internet users)
                 • 50% global penetration
                 • 84% US penetration
                  (100% penetration expected by 2013)
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.
Going Mobile: connecting lifestyle brands with consumer lifestyles.

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Going Mobile: connecting lifestyle brands with consumer lifestyles.