Citrus Lane is an innovative social e-commerce company focused on the $50bn mom and baby market. Funded by Greylock and GGV and led by industry veterans, our mission is to help parents discover, share, and buy the best products for their kids. We have a thriving subscription box business and a fanatically loyal customer community that helps to guide our product and strategic choices. We’ve grown both our e-commerce business and our mom community by focusing on social throughout our business – in box curation, collective experience, content creation, moms helping moms, and celebrating the joy of parenthood. This presentation shares our tips for making social intrinsic to your business, building and facilitating a large community in social media (particularly Facebook), and using social to ignite business growth.