This is a presentation from Cameron Neylon, keynote speaker at the SURF Researchers Day 2012

1. Network Enabled Research:
Not just bigger or better, but different
Cameron Neylon - SURF Research Day
9 February 2012

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3. areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY

4. conceptual
changes...
http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY

5. ...central
principle.
http://www.flickr.com/photos/mkumm/2709555496 CC-BY

6. Who am I?

7. http://www.flickr.com/photos/loveisnotavictorymarch/3799891880/ CC-BY

8. http://www.flickr.com/photos/lejoe/2753290847 CC-BY

9. Quality of service...
http://www.flickr.com/photos/62337512@N00/3958637561 CC-BY

10. Value for money...
http://www.flickr.com/photos/mukumbura/4052671706 CC-BY-SA

11. Sustainability...
http://www.flickr.com/photos/maleny_steve/2950362521 CC-BY-SA

12. But for who?

13. Who is the customer?

14. http://upload.wikimedia.org/wikipedia/commons/0/0a/US_Congress_02.jpg

16. http://www.flickr.com/photos/uggboy/4988104700 CC-BY

17. http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA

18. The customer is
the global public

19. The product is
research outcomes.

21. Why this
conversation?
http://www.flickr.com/photos/chadmiller/2740551034

22. Why now?
http://www.flickr.com/photos/wwarby/3297205226 CC-BY

23. http://www.flickr.com/photos/baccharus/4473818003 CC-BY

24. Networks qualitatively
change our capacity.

26. 100%
50%

27. 100%
50%

28. 100%
50%

29. 100%
50%

30. 100%
50%

31. 100%
50%

32. 100%
50%

33. But what does that
mean?

34. Connected networks...
http://www.flickr.com/photos/walkingsf/6635655755 CC-BY

35. ...qualitatively different capacity
http://www.flickr.com/photos/jenny-pics/3617215730 CC-BY

36. An example.

37. 27 January 2009
http://gowers.wordpress.com/

38. 27 January 2009
February 1 2009
http://gowers.wordpress.com/

39. “It is not the case that the aim of the
project is [...] I think that the chances of
success even for this more modest aim
are substantially less than 100%.”
Tim Gowers
http://gowers.wordpress.com/2009/02/01/a-combinatorial-approach-to-density-hales-jewett/

40. 27 January 2009
February 1 2009
March 10 2009
http://gowers.wordpress.com/

41. “[…] it appears that DHJ(3) has won […]
I hereby state that I am basically sure that
the problem is solved (though not in the
way originally envisaged).”
Tim Gowers
http://gowers.wordpress.com/2009/03/10/problem-solved-probably/

42. “It feels as though this is to normal
research as driving is to pushing a car.”
Tim Gowers
http://gowers.wordpress.com/2009/02/01/questions-of-procedure/#comment-1701

43. Qualitatively different.

46. Slide courtesy of Arfon Smith

47. Slide courtesy of Arfon Smith

48. Slide courtesy of Arfon Smith

49. Slide courtesy of Arfon Smith

50. Qualitatively different.

51. Because of scale...
http://www.flickr.com/photos/jdhancock/3760104591CC-BY

52. ...connectivity.
http://www.flickr.com/photos/walkingsf/5912946760 CC-BY
..

53. ...efficient transfer
http://www.flickr.com/photos/ddyates/3367008166 CC-BY

55. How do we make networks?

56. As service providers...
http://www.flickr.com/photos/benzado/3968712449 CC-BY

57. ...how do we deliver them?
US Defence Department: 090807-N-5749W-394.jpg

59. areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY

60. 1. Scale and
connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY

61. 2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA

62. 3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY

63. The first two are easy.

64. The web makes them easy.

65. But herein lies...
http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA

66. Because if your
business model...

67. ...is selling
access
http://www.flickr.com/photos/bortescristian/3792473337 CC-BY

68. You’re selling a product...

69. ...that no-one
wants.
http://www.flickr.com/photos/ragesoss/2246950281CC-BY-SA

71. “Tweets can predict highly
cited articles within the first
3 days of article
publication.”
Gunther Eysenbach (2011) JMIR 4:e123
http://www.jmir.org/2011/4/e123/

81. In a world where
researchers...

82. ...are reporting on impact...
http://www.flickr.com/photos/babasteve/3140688308 CC-BY

83. ...these are the
value proposition

84. Reducing access just
damages the product.

85. So where is...
http://www.flickr.com/photos/schnurrbart/43568532 CC-BY-SA

86. An analogy.
http://www.flickr.com/photos/sylvar/99245480 CC-BY

87. Move to a service model.

88. We need to talk about
the first copy costs.

89. Why does it matter?

90. Why do I care?

91. Because there is expertise...
http://www.flickr.com/photos/adactio/4716979606 CC-BY

92. ...and infrastructure.
http://www.flickr.com/photos/pagedooley/3468445533 CC-BY

93. ...that we need.

94. areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY

95. 1. Scale and
connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY

96. 2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA

97. http://www.flickr.com/photos/robzand/4759648022 CC-BY-SA

98. You may have something
to offer here perhaps...?

99. 3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY

100. conceptual
changes...
http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY

101. http://www.flickr.com/photos/23912576@N05/2879830929 CC-BY

102. The content business is over...

103. ...but making content
shareable is a great
service business.

104. http://www.flickr.com/photos/28481088@N00/2050334184 CC-BY

105. Filter on the demand side.

106. http://www.flickr.com/photos/drachmann/327122302 CC-BY-SA

107. Peer review is a filter.

108. Filters block.
http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA

109. Blocks are
friction...
http://www.flickr.com/photos/old_sarge/100926333 CC-BY

110. ...on the supply
side.

111. Whether its
good or bad...
http://www.flickr.com/photos/81223571@N00/3074025679 CC-BY-SA

112. ...it cannot always
be the right filter.
http://www.flickr.com/photos/spence_sir/2291938423 CC-BY

113. ...for everyone.
http://www.flickr.com/photos/marfis75/3272079115 CC-BY-SA

114. Broken connections.
Lost scale.

115. Fewer opportunities
to generate impact.

116. But on the demand side?

117. Dynamic, personal,
customised...
...control.
http://www.flickr.com/photos/rhythmicdiaspora/264073316 CC-BY

118. Authors want...
http://flickr.com/photos/nicmcphee/2756494307/ CC-BY-SA

119. But it’s the readers that will
choose which to follow.

120. Readers want...
http://www.flickr.com/photos/paszczak000/4421317209 CC-BY-SA

121. The biggest opportunity ever.

122. This is what we do right?

124. ...and can only work...

125. ...if the content is...
http://www.flickr.com/photos/virtualsugar/316200555 CC-BY

127. areas to deliver...
http://www.flickr.com/photos/cappellmeister/39508741 CC-BY

128. 1. Scale and
connectivity.
http://www.flickr.com/photos/walkingsf/5925793753 CC-BY

129. 2. Low friction.
http://www.flickr.com/photos/g_kat26/3535474947 CC-BY-SA

130. 3. Demand side filters.
http://www.flickr.com/photos/davidgsteadman/3833451833 CC-BY

131. conceptual
changes...
http://www.flickr.com/photos/ivanwalsh/4509575889 CC-BY

132. 1. The content business is over...

133. 2. Filter on the demand
side.
http://www.flickr.com/photos/emperley3/4705354106 CC-BY-SA

134. ...central
principle.
http://www.flickr.com/photos/mkumm/2709555496 CC-BY

135. Think at network scale.

136. We can’t build a system
on yesterday’s truths.

137. We could maintain a
system on today’s....

138. ...for a while
http://www.flickr.com/photos/22746515@N02/4375854224 CC-BY

139. You build a business on
tomorrow’s realities...
http://www.flickr.com/photos/yakobusan/2436481628 CC-BY

140. ...by being out in front...
http://www.flickr.com/photos/claudiogennari/3531504778 CC-BY

141. Innovators don’t
follow markets...
http://www.flickr.com/photos/petrick/2291498814 CC-BY

142. ...they build them.
http://www.flickr.com/photos/98528214@N00/312210315/ CC-BY-SA

143. The network is our future.
http://www.flickr.com/photos/pagedooley/3143417443 CC-BY

144. http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA