The document describes prototypes created by a student to address the need for sharing knowledge and learning in a fun way. Three initial prototypes were created: 1) A video channel for students to share knowledge videos; 2) A "knowledge vending machine" where users could watch short classes on topics of their choice; and 3) A mobile app allowing students to create and share content and earn badges/money. The student tested the prototypes by gathering feedback, finding that the vending machine idea had potential but raised questions about costs, content quality, and charging. Going forward, the student learned to get user input early and would develop the vending machine concept further with a wireframe and consideration of project costs.

1. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
PROTOTYPE AND TEST

2. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
STAKEHOLDER
A YOUNG AND CREATIVE STUDENT
WHO IS THE MIDDLE OF THE
ADVERTISING UNIVERSITY COURSE
AND IS IN HIS FIRST YEAR IN AN
INTERNSHIP IN AN BRANDING AND
ADVERTISING AGENCY.
NEED INSIGHTS
NEEDS A
WAY TO
BECAUSEBRUNO NEEDS A WAY TO EXPAND AND
SHARE HIS KNOWLEDGE HAVING FUN.
HE IS LEARNING A LOT DURING WORK
AND HE BELIEVES THAT KNOWLEDGE IS
MORE IMPORTANT THAN DEGREES.
AND FURTHER HE THINKS DEGREE IS
NOT ALL, AND HE IS WILLING TO TEACH
AND HAVING FUN INSPIRING AND
BEING INSPIRED.
REMEMBER...

3. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
A VIDEO CHANNEL
A SPACE WITH VIDEOS MADE BY STUDENTS
TALKING ABOUT KNOWLEDGE AND WORK. THE
IDEA IS TO BE A CHANNEL WHERE PEOPLE CAN
JUST FOLLOW THEIR FAVORITES PEOPLE OR
SEARCH FOR SPECIFIC SUBJECTS. PEOPLE CAN
ALSO RATE THE STUDENTS VIDEO. THE VIDEOS
CAN ALSO BE USE BY COMPANIES THAT ARE
LOOKING FOR YOUNG TALENTS.
KNOWLEDGE VENDING MACHINE
THE IDEA IS TO DEVELOP A MACHINE WHERE
PEOPLE CAN SIT, WATCH AND LISTEN TO SHORT
TOPICS. THE SHORT CLASSES (10 MINUTES) CAN
BE RECORDED BY STUDENTS AND SPECIALISTS
TALKING TOGETHER.. THE USER CAN CHOOSE HIS
CLASSES BY INTEREST. THE IDEA IS TO PUT THE
MACHINES IN SCHOOLS, LIBRARIES AND WHY NOT
INSIDE FAVELAS.
MOBILE APPLICATION
A WEB APPLICATION THAT GETS TOGETHER
STUDENTS LOOKING FOR KNOWLEDGE AND
INSPIRATION.
THE STUDENT CAN MAKE HIS PROFILE AND MAKE
SOME VIDEOS, CANVAS,
PRESENTATIONS….ANYTHING THAT HE/SHE IS
GOOD. PEOPLE WILL START WATCHING HIS/HER
CLASSES AND GIVING HIM OR HER SOME BADGES.
WITH A NUMBER OF BADGES HE OR SHE STARTS
TO GET SOME MONEY SELLING HIS/HER
KNOWLEDGE. THE IDEA ABOUT MOBILE IS TO HAVE
FAST AND GOOD CONTENT ANYWHERE..
MOST PRACTICAL MOST DISRUPTIVE MY FAVORITE

4. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
MOBILE APPLICATION
A WEB APPLICATION THAT GETS TOGETHER STUDENTS LOOKING FOR KNOWLEDGE AND
INSPIRATION.
THE STUDENT CAN MAKE HIS PROFILE AND MAKE SOME VIDEOS, CANVAS,
PRESENTATIONS….ANYTHING THAT HE/SHE IS GOOD. PEOPLE WILL START WATCHING HIS/HER
CLASSES AND GIVING HIM OR HER SOME BADGES. WITH A NUMBER OF BADGES HE OR SHE
STARTS TO GET SOME MONEY SELLING HIS/HER KNOWLEDGE. THE IDEA ABOUT MOBILE IS TO
HAVE FAST AND GOOD CONTENT ANYWHERE..
MY FAVORITE

5. To
test
this
prototype
I
did
big
charts,
explain
the
idea
and
I
ask
people
about
it.

6. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
WHAT WORKED WHAT COULD BE IMPROVED
QUESTIONS IDEAS
OPPORTUNITY TO TEACH
AND LEARN
SIMPLE IDEA
A PLATFORM TO UPLOAD
VIDEOS
HOW TO HAVE THE SAME
QUALITY VIDEOS
HOW TO UPLOAD VIDEOS
SPACE FOR WRITE BOOKS
AND HAVE WIKIS ABOUT
LEARNING
A GUIDE: HOW TO RECORD
A CLASS

7. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
KNOWLEDGE VENDING MACHINE
THE IDEA IS TO DEVELOP A MACHINE WHERE PEOPLE CAN SIT, WATCH AND LISTEN TO SHORT
TOPICS. THE SHORT CLASSES (10 MINUTES) CAN BE RECORDED BY STUDENTS AND SPECIALISTS
TALKING TOGETHER.. THE USER CAN CHOOSE HIS CLASSES BY INTEREST. THE IDEA IS TO PUT
THE MACHINES IN SCHOOLS, LIBRARIES AND WHY NOT INSIDE FAVELAS.
MY FAVORITE

8. To
test
this
prototype
I
did
big
charts,
explain
the
idea
and
I
ask
people
about
it.

9. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
WHAT WORKED WHAT COULD BE IMPROVED
QUESTIONS IDEAS
OPPORTUNITY TO LEARNFAST KNOWLEDGE CONTENTSECURITY
IS IT EXPENSIVE TO BUILDHOW TO CHARGE

10. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
A. WHAT YOU LEARNED BY TESTING YOUR PROTOTYPES;
USERS CAN TURN AN IDEA
MORE USEFUL
GOOD IDEAS CAN BECAME
BETTER WHEN LISTENING
TO PEOPLE
CONTENT DEVELOPMENTA WIREFRAME/PROJECT
B. WHAT YOU WOULD DO NEXT IF YOU WERE TO CONTINUE WORKING ON THE PROJECT.
COSTS