1. The Future of Retail
Inventia : Innovative Solutions, creative
power to support the Business Revolution
Inventia S.r.l. Confidenziale - 2012 All Rights Reserved- Riproduzione non autorizzata

2. The future of retail .. is now!
Milan, the city of fashion, design. Milan is the Who are we?
A PERFECT economic and financial capital of Italy.
SCENARIO FOR
A city that is being transformed and is quickly Inventia is based in
pointing towards the future, a city that is being
INNOVATION! prepared for EXPO 2015. Milan, the largest
A city rich in history and culture.
shareholder is the
English private equity
“Cambria Investment
Fund”
A strong and senior Management Team

3. ..already started being in partnership with INVENTIA..

4. Where do we come from?
ConnectTV : The Future of TV is
Now..
Inventia is the leader in SOCIAL PARTECIPATION TV,
through the proprietary social TV platform
ConnectTV® (the evolution of MyCast) , Inventia
allows simultaneusly to a large number of TV spectators
to enter live in a TV Show with a perfect audio/video
quality …
the TV palimpsest done by the audience!!
Connect TV is used by the major TV
broadcaster such as RAI, LA7TV , Magnolia. In
2012, Inventia ConnectTV enabled the audience
participation to the live TV Show “CRISTINA
PARODI LIVE” (La7 TV by Magnolia-Zodiak)

5. "What is important is ideas.
If you have ideas, you have
the main asset you need, and
there isn't any limit to
what you can do with your
business and your life.“
Harvey Firestone
If you always do
what you always did,
you will always get
what you always got.
Albert Einstein

6. The future of retail .. is now!
Inventia is an innovation laboratory!!
In fact, Inventia has created a unique business model that combines together, in a
special ecosystem, proprietary Inventia's technologies and selected technologies
from business partners in order to make a “revolutionary innovation” in how you
do business with your customers..
..a new way of
offering exciting customer experiences and innovative business relationship
and meantime, optimizing costs and improving service level!!

7. RETAIL INNOVATION

8. The Strategy behind ..
Traditional Retail/Shop Benefits Digital Solution Benefits
(«Brick and mortar») («e-commerce»)
Information Comments and
Touch /Test/Try Interaction with Shop Assistant Wide choice
(Quantity and
(assortment)
advice from the
the product Real Person (for Help) Quality) other users
Tailored Offer Shopping Competitive «EVERYWHERE»
Experience Prices
Easy to make a Immediate Get advices
from Virtual Ease of buying
Return Delivery
Experts
REWARDING SHOPPING EXPERIENCE ANYTHING AT ANY TIME
The two business models in retail are still competing with each other, the Traditional Retail
(or "brick and mortar") and Digital Solutions ("e-commerce") vying for attention of the
customer.
Both models have exclusive characteristics :
• The most important benefits of the Traditional Retail model are: Human Relationships
and the Touch/Test/Try of the product.
• The benefits of the Digital Solutions model are: the quantity and completeness the
information available, the price and the wide assortment.

9. The «Street Commerce®»
Traditional Retail/Shop Benefits Digital Solution Benefits
(«Brick and mortar») («e-commerce»)
Information Comments and
Touch /Test/Try Interaction with Shop Assistant Wide choice
(Quantity and
(assortment)
advice from the
the product Real Person (for Help) Quality) other users
Tailored Offer Shopping Competitive «EVERYWHERE»
Experience Prices
Easy to make a Immediate Get advices
from Virtual Ease of buying
Return Delivery
Experts
REWARDING SHOPPING EXPERIENCE ANYTHING AT ANY TIME
The Street Commerce merge together the “brick and mortar” and “e-commerce/digital solutions” benefits
Support of a real person (Connect) A new Shopping Experience
(Omnichannel)
Advices from a true Expert Integration with Social Media
Digital Contents (share experiences)
(Pictures, Videos, Documents) Competitive Prices for the Customers
Details and Features
(QR CODE; Augmented Reality) “Street Low Costs for the Vendors
Commerce” Wide Choice
Try / Test the products (in virtual way)
(e-commerce integration , express delivery)
(glasses, jewelry, watches)
Immediate delivery
Mobile Shopping (App) (integration with Vending Machine)
Geolocation Where the customers
want to meet us (light and movable, “street commerce portals”)

10. Building up a new way for innovating retail :
the «Street Commerce®»
What does “Street
Commerce®” means ?
A new way of doing
retail, a
combination of the
“steet presence and
customer proximity”,
with the “human
interface” and with
the powerfull
“digital content
and/or e-commerce
solutions”.

11. Building up a new way for innovating retail :
the «Street Commerce®»
Steet Commerce is strictly
related with the
“Street Portals®” :
The Street Portals are the
physical access point where
the end customers can start
the street commerce
experience, they are tailored
and designed to maximize the
brand messages, they have
installed a lot of technology
and ready to create an
unbeatable and unique
customer experience.

12. Inventia Connect®, a Live and On-Line Human Touch
Inventia Connect is the # 1 video communication platform
that, leveraging on ConnectTV experience, allows LIVE and
ON-LINE VIDEO-INTERACTION.
So a customer can interacts with a remote video-operator
and receiving from remote the requested services or
support.
The customer is in a real FACE TO FACE
with the video-operator!
But this is not enough : Inventia Connect, in fact, allows to the
remote operator to take control, through a management dashboard,
of all local devices that are installed on the Inventia Solutions
(scanners, printers, product dispensers, electronic signature).
So, he can always support, from remote, the customer to complete
any commercial process.

13. Street Portals
Street Commerce

14. A true example of Street Portal
The operator is always ready to support the The Street Portal should be integrated with e- Integrated with Social Network
customer live to advise and support him in the commerce and can manage every purchase steps The user can publish online the purchasing /
product choice from payment to signing service experience
The FAMILY SITE can be located in
The Street shopping centers, hospitals, gyms,
Portal can Can be placed children's play areas or within existing
store. This easily accommodates all the
be anywhere and fully family and can turns a shopping
experience in a choice shared by the
integrated customized with whole family.
with exclusive design in
georefere coordination with
ncing the company brand
systems image
and maps

15. Any other advantages?
The Inventia “street portals” are REAL SHOPS…
 With VideoOperator • +10 Times cheaper than a
traditional point of sales
 Temporary
• +50% More convenient than
traditional salesman /
 Exclusive Design
promoter
 Low cost • Priced out as CAPEX or OPEX
(as a service) Example of StreetPortal in an Hospital hall
 Innovation
• Integrable with any
 Movable e-commerce
• Competitive pricing, longer
 Multi-language
you use them.. less they
cost!
 Strong company image
Example of StreetPortal in a Mall

16. Example: The Travel Agency
Actual status: a chaotic and "ancient" environment
Today, the travel agency is an often chaotic environment, poorly
organized, full of paper and with a low interaction with the
customer (the staff checks a screen that the customer does not
see) the spaces are filled with printed paper catalogs and offerings
are A4 sheets hung on in the windows.
The costs for the management of an agency are high, margins ever
lower because of the competition of e-commerce.
Request: "Create the Travel Agency of the future"
The structure and the organization of a Travel Agency was revised
so that the street-commerce allows for: a reduction in costs
(personnel, printed catalogs); greater interaction with the customer
(more direct involvement) and an improvement of the image of the
Tour Operator.
Target: "100% Innovation”
Through a series of "steet-portals" with an exclusive design and
specifically studied to facilitate customer interaction, Inventia
creates a Travel Agency open 7d. x 7d. , 24h x 24h , with significant
reductions in costs (personnel, logistics, catalogs ) and with the
possibility to reach new sales channels.

17. The New Travel Agency…by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Branding and
Innovative Company Immage Self-Travel Surfing Remote Video-Operator to support
Sign the contract and pay with many
Apps & Proximity Marketing Browse through paperless Travel catalogs
different payment methods

18. The New Travel Agency…by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Different Sizes and Shapes (Small Portals) Available Everywhere / New Channels The shop becomes temporary
As in a real Travel Agency
Always Available Always open 24h x 24h / 7d x 7d
Communicate with the outside

19. Example: The Bank Branch
Actual status: An “old” environment "and a poor
customer experience
Today a bank branch is an anonymous environment, not
innovative, static, linked to traditional limited opening time.
Has large spaces available with high operating and personnel
costs. The customer never feels protagonist, it is often
intimidated by these environments.
Request: "start a new era in Bank business»
The request was to increase innovation, transform the
customer from passive to a protagonist of the bank
environment, give the client a qualified support, set the logic
of street-commerce bank branches starting a new interactive
mode.
Target: "100% Innovation»
Increase the innovation, create a new concept of Bank Branch,
easy to use, with human touch when required, enabling the
Bank to reach new sales channels at a lower cost .
Create a cross-media customer interaction.

20. The New Bank Branch by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Human Less Remote Video-Operator to support Document Scanning
Biometric Recognition Available Everywhere / New Channels Electronic Signature

21. The New Bank Branch by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Easy to install in any place It can be integrated with the ATM and works 24h Movable or Self Standing
Installed in companies such as
In-door or Out-door Privacy and security guaranteed
dedicated Bank Office

22. Example: The Mobile Phone shop
Actual status: "Looking for Innovation»
Today mobile operators are in constant search of innovation
for their stores, they are also looking for efficiency and sales
processes that do not generate additional card.
As well as effective communication systems to customers in
the shop.
Request: "add innovation, automate processes»
The request was review the sales processes and create a
street-commerce strategy for mobile phone shops by
introducing some self-service areas with help offered by
remote operators
Target: "100% Innovation»
Differentiate by the competition increasing innovation,
creating a new customer experience, reducing redundant
costs, create a powerful tool to open new sales channel
without adding big costs

23. Mobile Shop Innovation by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Easy Access Biometric Recognition Electronic Signature
Document Scanning Coupon and Fiscal Documentation All Shop processes “in a box”

24. Mobile Shop Innovation by Inventia
Human-Less, digital, mobile, 7d x 7d, 24h x 24h
Available Everywhere New Channels Should be 2 sides
24h x 24h installed in a Shop Window Like a real Shop Product delivery (Vending Machine)

25. Street Commerce
«Product Delivery»
INNOVATIVE
VENDING MACHINES

26. Innovative Vending Machine (Inventia Shop)
Inventia builds and installs Innovative Vending
Machine with an exclusive design. Those Vending
Machines are based on advanced technologies, with
robotic arms to deliver products and with the “remote
operator” support guaranteed through INVENTIA
CONNECT technology.

27. Interactive Inventia Shops
The peak of the Street Commerce concept is represented by
the INVENTIA SHOPS.
The INVENTIA SHOPS integrate multiple technologies, they are
real “Sales-Portals” where customers can receive live on-line
consultancy and support, where the sales process can be
completed with the immediate product delivery and the
remote video operator can control all the local devices.

28. The Street Commerce
«Test and Try Solution»
AUGMENTED REALITY

29. The Street Commerce - Test & Try Solution
Example: - Fun times trying virtual glasses
The Street Commerce should
be completed by the
Test & Try Solution, they are
super tested technologies of
Example: - TAG for augmented reality and virtual ring test
virtual interaction and
augmented reality.
The customer experience
completely changes:
you can “try” and
"test" virtually
the products.
Example: buy watches online Example: buy jewelry online and
and try them virtually try them virtually

30. Test & Try Solutions – Augmented Reality
Inventia integrates special
Augmented Reality technologies
on vending machines and kiosks in
order to make the customer active
and allows him to “try" virtually
the products and have an exciting
experience and share it with
friends through Social Networks.

31. Augmented Reality = More Sales!
Example: Tesco UK using augmented reality on the
The use of augmented reality is now e-commerce site with marker on catalog
becoming widespread and integrating it
with e-Commerce (V-Commerce) you can
dramatically increase sales by allowing
customers to try products or showing
each detail of the products in 3D to the
customer while sitting in front of the PC
(or on mobile or on Totem/Vending
Machines)
WOW EFFECTS
with augmented
reality integrated
in retail sales and
marketing tools

32. Augmented Reality = More Sales!
Knowing every detail of the
product through your
smartphone or tablet, then watch
it how it looks displaying virtually
at your home or office.
A unique experience!!

33. Street Commerce
Complete Sales Process
Digital Signature

34. Dynamic Digital Signature Solution
The Dynamic Digital Signature is an essential part of
the Inventia’s Street Commerce Strategy.
Inventia selected Elcom SignPro, Xyzmo and Wacom
as partners to offer Dynamic Digital Signature
Solutions.
This solution allows the electronic identification of
the person and a biometric evaluation of the digital
signature.
Elcom SignPro : offers the typical features of the Tablet as
the "rotating", the "zooming", the "listing“ on top of
professional Dynamic Digital Signature platform.

35. Mr. Specialist
and other
innovative solutions
for the
Retail of the Future

36. Do you need a promoter? Mr. Specialist is here!!
Mister Specialist is a concrete use of the INVENTIA
CONNECT technology.
Here, a Video Specialist always available on multiple
locations (can be a promoter, a specialist, a sales clerk , a
customer service clerk), can interacts “ON DEMAND,
ON-LINE, LIVE” with the client and offer a unbeatable
customer experience and great service.
Mr. Specialist is completed by Sound Shower System and
Intimacy Led Lights.

37. Mr. Specialist : Premium service, Low costs
You can use the solution in many
different ways: promoter, consultant,
expert, guru.
The flexibility of Mr. Specialist (portable
and movable) make it an ideal partner
for the easy creation of roadshows in
shopping centers, in public areas or fairs.

38. Mr. Specialist on the shelf
It is easy to have a product specialist always
available to provide support to customers in the mass distribution or retail, with
Mr. Specialist Android Retail this is possible.
An Android Tablet integrated into a special mounting kit and completed with two
SAAS platforms as Inventia Retail Connect (Video Interaction Live and On / Line)
and Inventia Android Remote Touch (a complete Android Digital Signage solution).
A professional, constant and specialized presence for customer support at a cost
that is the cost of a sandwich a day.

39. Android and iPad Kiosks
Android and iPad kiosks for
exhibitions, shops, hotels,
receptions, waiting rooms,
museums or galleries.
Catalogs browsing, web contents,
pictures, datasheets, restaurant
menus.
Special mounting kit to install those solutions
everywhere
to enhance
the customer
experience
and satisfaction

40. Innovative and powerful Info-Kiosks
Inventia designs
special Info-Kiosks
(with powerful
digital signage
software platform
and management
dashboard).
Videointeraction and Street Commerce
experience (Inventia Connect), Digital
Signage, Document Sharing.
Sales, Services and Communication.

41. Anonymous Viewer Analitics
Anonymous viewer
analytics (AVA)
detects the audience
that stands in front of
a kiosk.
Gender, age, emotional
status are detected,
enabling the advertisers to
customize and target their
messages and precisely
measure the results.

42. Dedicated Consultancy Areas
The Inventia Connect Technology can be used also to create
dedicated areas providing specialized support and consultancy in
the strictest privacy.
(I.e. medical environment where you can complete the “remote” health care
assistance using to sophisticated telemetry technology).

43. XCUBE, temporary and transportable Shops
Real temporary shops, transportable showrooms, classrooms or traveling
complete training, which can be turned into unbeatable customer
experience with the installation of Inventia Connect (on-line video remote
operator). Xcube is connected, safe, movable, temporary, fashion, design
... and is a very affordable opportunity!!
Xcube Fashion
Street Portal with Live Personal
Shopper, virtual proof clothing,
and products selection delivery,
polarizable ultra resistant glasses.
Xcube Mobile
Mobile Phone shop / Street Portal with
Personal Specialist
for product description, offers
presentation and optional product
delivery

44. Interactive Shop Windows
A new way of Interactive
Shop Windows,
creating interactive
enabling
shop windows. passers-by to
Inventia, by using explore, and
Microsoft Kinect browse
Technology, allows catalogs, offers
or product
customers to interact
information
and control the sheets with
content displayed. simple hand
The main INTERACTIVE SHOP WINDOWS gestures.
The client will
features :
•Product catalog with image, price, sizes and
availability autonomously
•Promotions with pictures, videos and games
•Web content interact enjoy
•Get statistics on which are the most viewed
content
playing in front
•Get statistics on which areas of the of the shop
establishment with more public
windows.

45. QrCode Commerce
Inventia can create QrCode
interaction campaigns.
These are communication projects
that exploit the potential offered
by smartphones and create a new
way to receive information about
a product/ service and have a new
buying experience

46. E-Commerce Video Assistant
The Virtual Assistant can give
support to your on-line customers,
they can ask for help at any time
clicking on the banner and
entering a dedicated “live video-
chat”.

47. Wanna Be..

49. Inventia
«Shop In a Box»

50. MiniBox, the Shop in a box
MiniBox is the perfect solution to simplify the
processes of “choosing an offer”, of
“customer identification” and finalize a
“contract with signature”.
MiniBox is perfect for selling services that
require signature of a contract such as
telephone services, insurance, banking, Digital Signage
pay tv, credit cards.

51. CONCLUSION
«The new
Inventia MDC
Marketing Paradigma»

52. CUSTOMER EXPERIENCE
CUSTOMER INTERACTION Delivering a unique and exciting Customer
DATA ANALISYS Experience at every touchpoint
Using data coming from (OMNICHANNEL) of the customer lifetime
Ideas “GIVE TO GET STRATEGY”
Customer Interaction to understand,
Innovation • Raise brand awareness
to measure, to deliver and to design
Personalization • Position as leading solution to customers’
opportunities to satisfy and problems
• Educate customers to unrecognized needs &
extensively engage Customers
wants
• Motivate customers to contact you when
they’re ready to buy
D M
CUSTOMER COMMUNICATIONS AND
The New CUSTOMER PROXIMITY
“Inventia Social Marketing Communication and
two-ways marketing communication.
MDC Close to the customer, moving towards the
customer’s same itinerary, where and when
Marketing the customers want to see us
Paradigma” C

53. “It is not the strongest of the
species that survives,
nor the most intelligent
that survives.
It is the one that is
the most adaptable
to change”
Charles Darwin