VIBES Case Study

V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business

1 st P : POTENTIAL MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object]

2 nd P : PRIMARY TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]

3 rd P : POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 th P : PRODUCT ,[object Object],[object Object],[object Object]

5 th P : PRICE DIFFERENT MASSAGE RATES ,[object Object],[object Object],SERVICE BED MASSAGE 1-hour / whole body Php 290.00 30-minutes / body parts Php 170.00 CHAIR MASSAGE 1-hour / whole body Php 220.00 30-minutes / body parts Php 130.00

6 th P : PROMO ,[object Object],[object Object],[object Object]

7 th P : PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V ISUALLY I MPAIRED B ROTHERHOOD for E XCELLENT S ERVICES, Inc. A case analysis using the 7 of the 13-P Approach Presentation by: Mark Valino 10 May 2010 Ateneo Graduate School of Business

VIBES Case Study

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