1. A Facebook Marketing Case Study – For
LivingStyles.Com.Au
1000 fans in under 72
in under 72
hours
hours
By Maverick Mav
Copyright © 2012 Maverick Mav

2. LivingStyles.com.au is an online private retail sales club
specialising in top quality home furnishings for customers with a
taste for the latest and best designs.
Copyright © 2012 Maverick Mav
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3. Gain Fans through Incentivisation
Free Stickers Promo
Objectives
Upon establishing LivingStyles’ Facebook
presence, it was essential to build a fan-base to
appreciate the LivingStyles product range and
appreciate the carefully curated page content,
organically.
Our objective was also to direct existing
customers to engage with the brand on
Facebook. And, generate News Stories
onto their Friends’ newsfeeds.
Copyright © 2012 Maverick Mav
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4. The Strategy!
The activity invited users to like the page and submit their details to
us, in order to win 4 Fun Family Stickers, worth $20 total.
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5. Implementation
A newsletter was sent to all
existing LivingStyles
customers with announcing
a ‘Fan Only’ Offer
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6. Implementation
Additionally, a specially
designed pinned post was
published on the page
announcing the offer
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7. Implementation
A fan-gated application was
created that required users
to ‘Like’ the page in order to
participate and claim the
free stickers
Copyright © 2012 Maverick Mav
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8. Implementation
Upon liking the page, users
would proceed to a
submission form requesting
their details
Copyright © 2012 Maverick Mav
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9. Implementation
These submitted
details were then auto-
forwarded to the
Maverick Mav emailing
system – which would
then collate a list of
these users
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10. Implementation
Once the details are
submitted, user is sent an
acknowledgement email
including their coupon code.
This coupon code could
then be used to claim their
free 4 stickers out of the 70
designs available on the
website.
Copyright © 2012 Maverick Mav
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11. RESULTS – First 72 Hours
Copyright © 2012 Maverick Mav
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12. Ready to realize the full potential of Online & Social
Thank You Media Marketing?
Contact Us
www.Facebook.com/MaverickMavOz
Sales@MaverickMav.com.au
T: 1300 618 418
Facebook Business Apps: www.AppsMav.com
Copyright © 2012 Maverick Mav