How to Use Social Media Marketing, Facebook Business Page marketing to grow your business

1. All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Social Media Marketing [email_address] M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758 /MaverickMavOz

2. Maverick Mav

4. Internet Marketing – Constantly Changing Landscape

6. And, occasionally in becoming billionaires!!! Sergey Brin Larry Page Mark Zuckerberg

7. Can be Visible At any Location (or A Specific Location); Anytime Your Brand

8. 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS … ONLY 14 PERCENT TRUST ADVERTISEMENT word-of-mouse marketing - a winner? Source: pl.nielsen.com - Nielsen TrustAdvertising GlobalReportJuly09.pdf

9. 34% BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS Am I part of the opinion list? Source: socialnomics.net - statistics-show-social-media-is-bigger-than-you-think/

10. MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE “ME” “I” CREATE CONVERSATION ONLINE WITH LIKE MINDED PEOPLE Do you understand my value?

11. 80% Fortune 500 Companies used LinkedIn for Recruitment Am I connected?

12. 24 HOURS OF VIDEO WAS UPLOADED ON YOU TUBE EVERY MINUTE 2 nd Largest Search Engine Source: http://www.youtube.com/t/fact_sheet

13. With all the Tweets, TWITTER WOULD BE LOUDEST BAR IN THE WORLD Am I the topic of discussion?

14. APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND OR PRODUCT Where is my brand on twitter? Source: search.techworld.com/tag/tweets

15. 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL NETWORK Can you ignore it?

16. MORE THAN 25 % SEARCH RESULTS ON GOOGLE FOR WORLD’S LARGEST BRANDS ARE CONSUMER GENERATED CONTENT Are my Consumers commenting? Source: socialnomics.net - statistics-show-social-media-is-bigger-than-you-think/

17. TIME SPENT ON SOCIAL NETWORKS & BLOGS IS GROWING THREE TIMES FASTER THAN THE OVERALL INTERNET RATE Where is my blog? Source: blog.nielsen.com

18. If Facebook was a nation, it would be the 3 rd most populated nation - More than 600 million active users and 50% log on any given day. Where is my Facebook Page? (Not ‘Profile’) Source: blog.nielsen.com

20. Facebook & Google

23. “ The corporate homepage at Dell.com is not really the corporate homepage. The home page today is Google” Bob Pearson, Dells man in charge for Social Media Strategy Social Media is now a REALITY

24. DELL offers exclusive discounts and support on Twitter

25. Social Media is now a REALITY

26. “ You are there only if they can find you” Generate visibility with the relevant community. Anyone looking for similar services should be able to find it “ Provide information to engage people ongoingly” “ Generate awareness of your products or services” - Make yourself omnipresent online. Through Videos, presentations, blogs, photos, articles, etc. “ Build Trust & Credibility with potential customer” - Online Reputation Management “ Develop capability for people to contact you online.” - Actual sale may not be online. HOW TO PROCEED WITH ONLINE MARKETING Brand Evangelists Visibility (Online promotion) Sales Awareness Interactivity, Engagement Brand conversation Leads

27. OVERALL STRATEGY CUSTOMER ACQUISITION & ENGAGEMENT Develop a community & run engaging polls, contests, surveys regularly Explore partnerships for Banner Ads ( Google) Develop Facebook interface for easier use Engage with good quality content. Key is “Interactivity with the audience” Focus on Brand Promotion and increasing reach / visibility. Promote all new events, concerts, live shows etc Affiliate Marketing Develop “Freemium” model Launch a community to connect with potential customers (Brand promotion vs lead generation) Online Press Releases & content propagation for ease of reach Run Paid Ads for lead generation- Adwords, Banner Ads, Affiliates Aggressive SEO campaign for improved searchability

28. How do we start?

30. B2C UNLEASH THE FACEBOOK MARKETING POTENTIAL

31. Fan Page

34. LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 80 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia What is LinkedIn? B2B Connections

36. Making Connections Looking for a Connection with <Role/Title> at <Company>

37. Making Connections

38. Making Connections

42. Twitter Basics

48. GAP’s Groupon goes Viral

54. GAP’s Groupon - Result

56. Thank You Ready to realize the full potential of Online Marketing? Contact Us www.Facebook.com/MaverickMavOz [email_address] T: 1300 618 418