10. mobile!
within 18 months more people are going to
be accessing the internet via a mobile
device than a desktop/laptop
(goodbye rich media ad units; hello always
connected consumer)
13. mobile!
less passive consumption of media:
viewers engage and interact directly with TV
via smart phone/tablet (sport will lead the
way - Formula 1 timing app; ABC’s Grey’s
Anatomy ‘app’)
overwhelming percentage of tablet owners
use them while watching tv (98% ?!)
14. mobile!
less passive consumption of media:
interact with others while consuming (e.g.,
Tweeting during the Oscars)
(anecdotally) leads to an increase in
viewership - as long as the content is
special (i.e., beware of ‘Idol Fatigue’)
22. mobile!
content creation on the fly:
check in
take a photo/video
text/post/share
repeat across a variety of platforms
(until your battery dies)
23. if you want to see
what it looks like,
go to the mall; go
to a concert
24. mobile platforms
Facebook: the social layer of the web is
built and it’s Facebook
Twitter: 140 characters to bitch about or
evangelize a brand
Foursquare (or whomever wins the location
war): not quite there, but working towards
how they’re going to make money (and are
they the start of the game layer?)