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Article 1:
On-Page SEO vs. Off
Which is more important?
This is a free report about the best SEO practices that can improve your site’s
search engines. But before I will share this free report I want you to first understand what
SEO means; SEO simply means Search Engine Optimization and this term is the root of
internet and content ranking in search engines. SEO is what is re
search engine sees your content and rank your site accordingly.
Following the methods i will discuss here, you will be able to drive tons of traffic from
search engines to your blog for free. I have implemented these methods and i can
authoritatively tell you they are very effective.
On-Page SEO vs. Off
more important?
So many times many people have asked me this question, which of
SEO is more important? As much as I have tried to answer that
satisfactory answer to it, so I decided to research about the subject and you will be marveled at
Netmediablog.com
EO vs. Off-Page SEO:
Which is more important?
This is a free report about the best SEO practices that can improve your site’s
search engines. But before I will share this free report I want you to first understand what
SEO means; SEO simply means Search Engine Optimization and this term is the root of
internet and content ranking in search engines. SEO is what is responsible for how
search engine sees your content and rank your site accordingly.
Following the methods i will discuss here, you will be able to drive tons of traffic from
search engines to your blog for free. I have implemented these methods and i can
horitatively tell you they are very effective.
Page SEO vs. Off-Page SEO: Which is
more important?
So many times many people have asked me this question, which of On-Page SEO
SEO is more important? As much as I have tried to answer that question there don’t seem to be a
satisfactory answer to it, so I decided to research about the subject and you will be marveled at
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EO:
This is a free report about the best SEO practices that can improve your site’s visibility in
search engines. But before I will share this free report I want you to first understand what
SEO means; SEO simply means Search Engine Optimization and this term is the root of
sponsible for how
Following the methods i will discuss here, you will be able to drive tons of traffic from
search engines to your blog for free. I have implemented these methods and i can
Page SEO: Which is
Page SEO and Off-Page
question there don’t seem to be a
satisfactory answer to it, so I decided to research about the subject and you will be marveled at
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what I have learnt. I will definitely be sharing the knowledge with you here, so maybe you can
answer the question for me.
But before I proceed I want to say it here that both On-Page SEO and Off-Page SEO are very
important in building a successful blog/site/brand. While Off-Page SEO gets you in the top in
search engine ranking, On-Page SEO will keep you there for long, you can’t succeed without
one, the two goes hand in hand. So this article will be more like teaching you why both On-Page
SEO and Off-Page SEO both are important than a comparison between the two.
On-Page SEO:
On-Page SEO involves all the necessary SEO tricks we apply on our blog posts or web pages to
get it to rank well on the search engines. On-Page SEO is very important and among the first
steps to ranking well in SERP. On-Page SEO includes the following;
Keyword research – including identifying the most effective keywords.
Title optimization
Meta keywords and description
Internal linking structure within your own site
Keyword density
Heading tags (H1, H2, H3 …etc)
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Use of bold/strong/italic for the main visible keywords on the page
Alt tags for images – ‘alter
External linking structure to other websites
On-Page SEO will provide you with in
for, proper optimization of your posts, including image optimization, hig
in post title, meta description, heading tagging, keyword density check, and many more. On
SEO is done first before Off-Page SEO, On
started in the Search engine ranking race whil
it mean that On-Page SEO is more important than Off
Must Read: The Basic Onsite SEO Tips You Should Kn
Off-Page SEO:
Off-Page SEO involves all other activities done outside your site to help improve its search
engine rankings. Off-Page SEO is very important if your blog/site/brand is to succeed online. I
have noticed that many big websites and blogs do not obey the rules
rank higher than sites with even better on
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Use of bold/strong/italic for the main visible keywords on the page
‘alternative’ text title added to the image files’
External linking structure to other websites
Page SEO will provide you with in-depth analysis of the keyword you are targeting to rank
for, proper optimization of your posts, including image optimization, highlighting your keywords
in post title, meta description, heading tagging, keyword density check, and many more. On
Page SEO, On-Page SEO gives you the first opportunity to get
started in the Search engine ranking race while Off-Page SEO follows to add turbo to it. So does
Page SEO is more important than Off-Page SEO?
The Basic Onsite SEO Tips You Should Know
Page SEO:
Page SEO involves all other activities done outside your site to help improve its search
Page SEO is very important if your blog/site/brand is to succeed online. I
have noticed that many big websites and blogs do not obey the rules of On-Page SEO yet they
rank higher than sites with even better on-Page SEO, then why is that? When I read some posts
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Use of bold/strong/italic for the main visible keywords on the page
native’ text title added to the image files’
depth analysis of the keyword you are targeting to rank
hlighting your keywords
in post title, meta description, heading tagging, keyword density check, and many more. On-Page
Page SEO gives you the first opportunity to get
Page SEO follows to add turbo to it. So does
Page SEO involves all other activities done outside your site to help improve its search
Page SEO is very important if your blog/site/brand is to succeed online. I
Page SEO yet they
Page SEO, then why is that? When I read some posts
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from some renowned bloggers I try to monitor how they are applying SEO on their site and I
have noticed that some of them don’t really care about On-Page SEO, for example some of them
don’t bother about the heading tags or even their keywords appearing in the URL’s. Off-Page
SEO includes the following;
Web 2.0 account creations (HubPages, Squidoo ect)
Article marketing
Directory submissions
Blog commenting
Forum posting
Social media
Profile page backlinks
Bookmarking
Press release submission
RSS Feed Aggregators
Remember like I said earlier, Off-Page SEO gets you in the top of the search engine rankings,
while On-Page SEO keeps you there. How does Off-Page SEO actually do this? Google
considers backlinks as a measure of your site’s relevance to a certain keyword and as such
believes that any site with more quality backlinks pointing to it is more relevant than others. So
before Google can begin to consider your site’s ranking based on bounce rate, time on site and
other search engine ranking metrics, Off-Page SEO will have to push you to the top spot first.
Only On-Page SEO cannot do it, except on a niche with low competition. Your site’s authority is
a function of the number of links pointing back to it. If you check top ranking sites for any
keyword on search engine results, you will notice that most top ranked sites have good number
of backlinks. So does it mean that Off-Page SEO is more important?
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Final Thoughts:
On-Page SEO and Off-Page SEO are both important, if you have a well optimized post, fewer
backlinks can shoot you into the top spot compared to when you have a poorly optimized site
with same number of backlinks. You can’t use one without the other, each simply compliments
the other. Remember Off-Page SEO gets you in the top, and On-Page SEO will keep you there
and sustained. Learn both and use both to create a balance in your ranking technique and see
your site succeed easily.
Must Read: Search Engine Optimization Tips for Images
Do you agree with me on this post? Do you have a different idea? Do you think one is more
important than the other? If you were forced to choose one which will it be? Let me hear your
views on this post, please visit Netmediablog and use the comment form to share your thoughts
with me. Remember to subscribe to my RSS feeds.
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Article 2:
The Basic Onsite SEO Tips You Should Know
Search Engine Optimization – SEO is often confused with building zillions of backlinks. People
looking out for a good SERP ranking website tend to spend their time optimizing keywords and
building backlinks. While it’s true that building backlinks will work well, we can’t ignore the
fact that good onsite SEO is more important than off-site SEO. The backlinks you build will help
establish the website’s importance while onsite SEO will confirm that those backlinks are
relevant. In simple words, your onsite SEO supports your off-site optimization to boost your
website’s page rank. If you have just started the search engine optimization game, then you need
to know some basic onsite SEO tips to win the game.
Here are a few basic tips for onsite SEO:
1. Meta Description Keywords and Tags:
Meta Description is typically brief and specific information that search engines use to index your
website. Try to write an interesting description to entice the user into clicking your website’s
URL. Include keywords that are targeted in the meta tags. It’s better to avoid stuffing keywords
in the description. These keywords and tags are some vital factors that determine the page rank
of your website.
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2. Unique Content with Title Tags:
Have you ever heard of the phrase Content is King? Well, it’s beneficial to have good quality
content than using other techniques. It’s better to ensure that the content on your website is
unique. Try using Headings:
• One H1 heading per page emphasizing the most important keyword.
• H2-H5 heading optimizing the secondary terms.
Synchronize each heading with title tags. A title tag is an important onsite optimization factor
that ensures if the primary and secondary terms are targeted effectively. Ideally, a heading with
65 characters is advisable as it is Google’s cutoff. It’s better to include consistent branding in the
title tags. When it comes to the word count, try to have enough content with a 1% keyword
density that is informative and interesting. It’s also necessary that you keep the content on your
website fresh by updating it every now and then.
3. Keyword Usage and Density:
The key to keyword usage and density is to have high-quality and informative content with
appropriate keywords that are not stuffed. It’s better to have the primary keyword in the first
paragraph of your content in addition to title tags. Using different keyword variations as
secondary terms or LSIs (Latent Semantic Index) and aiming for 3-5 instances in the entire
content is ideal. SEO experts believe that even an 8% keyword density is solid to shoot for, if it
reads well and doesn’t seem to be spam. If you are a novice, it’s better to avoid going beyond
1.5% as we do have penalties for keyword stuffing.
4. Image Tags:
“A picture is worth a thousand words”. A good website has consistent SEO edited images in it.
Upload images to a website and name these images using keywords. You can use hyphens to
separate keywords as search engines read hyphens as spaces. Try using the alt attribute to
optimize relevant images for targeted keywords.
5. High Quality Outbound links and Internal Linking:
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Internal links can build strong webpages as it is just cross-linking related content available on
other webpages. When it comes to outbound links, these are external sites or resources that you
link to. Ensure the website’s credibility before you link. Remember, linking to a low quality site
can ruin the reputation of your website.
It’s not just this, there are certain other onsite factors like the comment system, the URL, the first
line and the first word on your website, etc., that can affect your website’s SERP rankings. These
simple tips when followed will surely boost your website’s page rank. However, with constant
changes in search engine rules, it’s pretty hard to win the search engine optimization game.
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Article 3:
Search Engine Optimization Tips for Images
Properly optimized images for search engine could be a source of organic traffic for your
blog.Search engine optimization tips for images are methods to increase your site’s visibility on
the search engine via image searches. Just as we optimize our blog posts to rank for certain
keywords, so do images also rank for certain keywords in image searches. One major area of
optimization that many bloggers ignore is in optimizing their images.
Images have the ability to rank on the main search result pages; most search engines today like
Google, Bing and Yahoo since implementing “Universal Search” can now rank well optimized
images in its search results. This could be a massive source of traffic for your blog if well
exploited and today I want to show you some SEO tips to help you optimize your blog post
images properly.
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Search Engine Optimization Tips for
Images:
Search engine optimization tips for images involves all the basic on-site SEO tricks to make
images used in your blog posts appear in search results for certain keywords on searching such
keywords. So let’s see how to properly optimize images for search engines.
Must read: The Basic Onsite SEO Tips You Should Know
1. Use high quality images: High quality images have long been proven to attract clicks on
search results, its natural for people to click on high quality images than some badly cropped or
blurry images. So ensure to always use high quality images in your blog posts and maybe add
some Photoshop effects to it. Properly edit images used in your blog posts as this could become a
source of organic traffic to your blog.
2. Use Relevant File Names & images: Since people find images on search engine for certain
keywords, ensure to use relevant file names and images that reflects the keyword of the blog post
you are using it for so that people searching for such keywords can easily identify your image
and follow it back to your site. Also ensure to use relevant images for your chosen keywords.
You can’t be talking of computers while using the image of a horse in your blog post; this is not
proper because horse is in no way relevant to computers. Rename the image file to contain the
keywords you are ranking for and this way it will also be easy for search engines to find such
images when someone search for such keywords. If your blog post is talking about internet
surfing, use ‘internet-surfing’ as your file name rather than ‘surfing’ as you might have people
searching for wave surfing clicking on such image and on getting to your blog quickly close the
page and thus increasing your bounce rate, which in turn affects your search engine ranking and
of course your earnings.
3. Take advantage of the Alt Tags: Have you ever imagined how search engines identify
images? Search engine spiders make use of the Alt tags to find images. Search engine
optimization for images involves using Alt tags that reflects the keywords of the blog post; this
helps search engines understand what the image’s content is all about. Google and other search
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engines strongly advise the use of Alt tags for images. Keep your Alt tags short and succinct and
ensure it reflects what you want the viewers to see in the image.
4. Descriptive Text: Apart from using Alt tags for your images, proper SEO for your images
involves the proper descriptive text for your images. Always use descriptive text with relevant
words for what you want people to see in the image. Search engine spiders cannot read the texts
on an image so they make use of the descriptive texts to understand what an image is all about.
So adding descriptive text for your images can help search engine spiders determine what the
content of the image is.
5. Use Proper Anchor Text: Best search engine optimization tips involves the use of proper
anchor texts for your images, instead of linking to an image with the word ‘photo’ or ‘image’ use
the proper keyword reflecting the image. Anchor text can play a major role in how your image is
ranked for a keyword.
Must Read: SEO Tips for Bing
Conclusion: Following the above listed search engine optimization tips for images you can
boast traffic to your blog easily. I have a firsthand experience in this and I can authoritatively tell
you it works. Organic traffic from image searches can help your blog succeed, so if you haven’t
been properly optimizing your blog post images, start practicing it today and see the results for
yourself.
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Article 4:
SEO Tips for Bing
As one of the three major search engines on the Web, Bing is a search service launched by
Microsoft in June 2009. With close to 10% of the market share, Bing is the third most used
search engine service on the web, behind Google and Yahoo. Most people still reckon that Bing
is leap years behind Google Search in terms of quality of service and reliability. But the Bing
service is fast incorporating new algorithms and innovations to improve its quality of service.
Almost a month after launching the Bing service, Microsoft struck a deal to power Yahoo!
Search, the second most used search engine service. Joining hands with Yahoo! Search, Bing
commenced its mission to end Google’s monopoly in the search engine space.
Microsoft first entered the search engine space in 1998 with its MSN Search service, which was
later revamped and launched as Windows Live Search. In 2009, Bing succeeded Windows Live
Search to become Microsoft’s flagship online search service. Post the launch of Bing in 2009,
Microsoft’s market share in the search engine space grew steadily to 12.8%. It was also reported
that Bing searches had a higher success rates when compared to Google, as more users clicked
through the provided links. As of the second quarter of 2011, it was reported that Bing had close
to 15% of the global market share.
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Search engine optimization tips for Bing:
When it comes to search engine optimization (SEO), most webmasters employ practices that
comply with Google policies and algorithms, as it is the prime search engine service. The same
applies for online businesses that are on the lookout for publicity and reach. The main priority of
search engines is to provide quality and dependable results that match the user’s search query.
Automated programs called crawlers index and rank content to provide them in their search
results. Search engines also incorporate complex algorithms that throw up data when a query is
entered. The structure of search algorithms and process of indexing varies from search engine to
search engine. Therefore, it is mandatory for businesses targeting global reach to employ SEO
strategies that comply with the policies and guidelines of popular search engines.
Though algorithms and indexing methods are different, the basics of SEO do not change. So, it is
obligatory to get these basic practices right to be sustainable in the long run. Once get through
the basic phase you move inch closer to attracting the important link and the promotion that so
many webmasters long for. Some of the basic SEO strategies include URL structure, keyword
research, search-engine friendly design, analytics installation and proper onsite keyword
targeting. Moreover it is also important to have an understanding of why SEO is done and what
are its consequences. It is vital take into consideration the following facts before laying out SEO
strategies.
• Post content that is for people and not for search engine crawlers and robots.
• Understand the fundamentals of your business niche and act accordingly.
• Empathize on your target audience and market.
• Though social media integration is quintessential for SEO, it should be organic.
• Analyze, monitor and test your performance and growth.
• Do not ignore local markets in the process of going global.
So if you comply with these basic facts, you are already half way through the tunnel in terms of
an effective search engine optimization campaign. Now to tackle the differences between search
engines, you have to vary your SEO strategies. Optimizing your website for Bing is important
because you have the opportunity to drive loads of free traffic and become famous as a business
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by complying with Bing. I have elaborated a few SEO tips that will help your website get ranked
highly on Bing search results.
• Utilize Bing’s Webmaster Center tools to monitor and analyze the performance and
optimization efforts of your website.
• Implement micro formats in your SEO efforts, as it is being supported by all the major
search engines. Moreover micro formats provide additional benefits in the search
engine results page (SERP). For more information visit Schema.
• Bing uses an assortment of geo signals to determine the appropriateness of a page
for a country. So, it is mandatory that you update the meta geo tags with suitable
information during development.
• The probability of your content being indexed by Bing is heavily dependent on user
interaction. So please focus on the aspect of Click-Through Rates (CTR) in analytics.
CTRs and bounce rates are two of the main factors that Bing takes into consideration
when ranking or indexing a website.
Hope these tips will be greatly helpful in framing the SEO strategies for Bing.
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Article 5:
Four Ways to Increase Site Traffic with Freshness
Traffic is the nightmare of every blogger as it is almost certain every blogger will be worried on
traffic drop to his site or blog. The world of internet content is a dynamic and ever-evolving
environment, and one of the keys to increasing site traffic is to keep your own site’s content fresh
and up-to-date. A lot of blogs have written on ways to increase site traffic but most overlooked
the simple things you can do to increase your site traffic with freshness.
Today i want to discuss the simple methods you can use to increase traffic to your site. Traffic
could be organic or referred or direct, but the best form of traffic is the organic traffic. This
method of traffic will forever send visitors to your site even after years of publishing your
content. So i will be focusing more on it in this blog post.
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Four ways to increase Site Traffic with Freshness:
The following four methods will help you to keep your content fresh, and improve your traffic
statistics.
1. Make sure the content of your site is friendly to SEO (“search engine optimization”):
One of the main sources of traffic for any site will be the visitors who arrive at the site by
searching for relevant terms and topics. It’s important to make sure your site will show up when
people search for related topics, and for that, you need to make the site SEO-friendly. Using
high-value keywords and keyword-phrases in the written content, and working to build links to
your site from other websites, will help to boost the rank of your website as it appears in the
results of a search.
2. Do some keyword research to maximize the SEO of your site when you write
content: Use a product like the Google’s free Adwords Keyword Tool to get suggestions of
relevant phrases that are used most often by online searchers. You don’t want the use of
keywords to interrupt the natural flow of your writing or jam up your text with nonsensical
repetitions, but knowing what keywords are the most commonly used by searchers, you can
incorporate those into the natural flow of your text.
3. Include eye-catching images and graphics on your site: You can find all manner of images
through services like Flickr, and you can also invigorate your site with your own photos,
graphics, drawings, and images. A page full of nothing but text will not catch a reader’s
immediate interest–and in addition to being eye-catching, graphics and photos can often add a
great deal to the content itself. Take care to meet licensing requirements of you use images you
find elsewhere on the net.
4. Invite other bloggers to author guest blogs on your site: This freshens up your own site’s
content with fresh viewpoints and writing styles, and often results in a reciprocal invitation to
guest blog on other sites. Increasing your own visibility by guest-blogging elsewhere can bring
more readers to your site after they discover you as a guest on another site.
These four simple tactics can keep your content fresh, and keep the internet traffic flowing to
your site.
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Article 6:
Drive traffic to your blog with StumbleUpon
One thing is to build a blog and another thing is to make it successful and you will need traffic
for that to happen. Though there may be several methods of driving traffic to ones blog but I
want to discuss on driving traffic to your blog through StumbleUpon today. StumbeUpon is a
social bookmarking site that allows you to share your blog contents with other StumbleUpon
community users.
So many people may disagree that stumbleUpon is not the best traffic source for a blogger due
to the low conversion of visitors and the fact that the visitors from StumbleUpon may not spend
much time on a site, I tend to disagree with such claims with the following reasons.
Unique and great content: The main secret to StumbleUpon success is great and unique
content. You don’t expect a visitor to spend a lot of time on a poorly written article; users will
quickly hit the dislike button and move on when they stumble on such posts. Bloggers use
StumbleUpon to discover blogs of similar interests and can develop an idea of an article from
your post. All your posts may not go viral, but one day a good and well written post may and will
raise awareness for your blog and everyone will now want to see your other posts thereby
discovering your blog and that will be a massive boast to your traffic and earnings.
Motivation and Encouragement: Another advantage of traffic from StumbleUpon is that it
encourages us to write and keep writing knowing that someone somewhere is reading it. Imagine
having a post go viral and 100k people have viewed it and liked it; imagine the encouragement
you will have for it. It will encourage and motivate you as a blogger. Encouragement and
motivation are two great tools ay blogger needs to be successful.
Backlinks: A shared post on StumbleUpon may not be recorgnised as a backlink, but it can
generate a lot of backlinks when many people stumbles on it and liked it. A well written article
or post shared on StumbleUpon may result into a lot of backlinks improving your ranking on
google.
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How to get started with StumbleUpon:
1. Sign up with StumbleUpon Fill the registration properly with the correct details.
2. On successful registration, go to the Profile section and fill out your information
most importantly your website and your interests.
3. Download the StumbleUpon toolbar for whatever browser you use.
4. Use the finf friends to find your friends on Facebook and Twitter or email that are
already stumblers.
5. Remember to add me by searching for “Mavtrevor” without the quotes.
6. Promote your StumbleUpon account to get more followers just the same way you
did with Twitter.
7. Share your posts/content with su.pr or any other sharing network. You can even
tweet and share it on Facebook.
8. Once you have followers on StumbleUpon you can share your content directly
with them.
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How to drive traffic to your blog through
StumbleUpon:
1. Use very attractive titles for your blog posts
2. Never StumbleUpon your own contents
3. Discover and become friends with other Stumblers with same
interest.http://www.stumbleupon.com/discover/keyword/ replacing the keyword
with your desired keywords to discover bloggers of same interests.
4. Use paid discovery to increase traffic to your blog.
5. Stumble regularly
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I hope you found the above posts interesting enough, if you have any questions visit
Netmediablog.com and use the contact form to ask any questions, while you are on it, you can
also subscribe to my RSS to receive my new posts on your email.
Thanks for reading my ebook.
