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The Effective Social Networking Strategy
Nwosu Mavtrevor
An effective Social Networking Strategy is one that can make excellent ef f ect f or the brand on the internet.
We have seen companies go social in their marketing methods as a result of the growth of internet users
and social media especially in the last f ew years. No matter the Social networking strategy such a brand
decides to use, if it does not create an excellent ef f ect f or the brand, then it is simply not ef f ective.
Millions of people use the internet daily to share news, inf ormation, and mostly socialize. It is crucial f or a
company to f ollow the trend and promote their brand, and to do so you have to embark on a social
networking strategy that will suit your audience and create an enabling platf orm to promote your brand and
bring it to a brighter light.
The effective Social Networking Strategy.
The ef f ective Social Networking Strategy is one that will achieve the f ollowing f or your brand;
Brand Popularity: An ef f ective Social Networking Strategy is one that will earn your brand popularity by
widening its business contacts by targeting a wide audience. The Social media networks are known to host
dif f erent types of audiences, you will def initely f ind exactly the type of audience you need f or a product if
you use an ef f ective Social Networking Strategy. A viral campaign can change a brand f orever.
Communication Platform: An ef f ective Social Networking Strategy is one that can create a perf ect
communication platf orm that can enhance the way you communicate with your prospective
customers/clients. Make ef f ective use of the social networks to communicate with your potential
customers, get to know what they want and what they like, deal with the negative social media comments
about your brand and convert new f ans.
2. Awareness of brand: An ef f ective Social Networking Strategy is one that can create an ef f ective
awareness of your brand or products. This is important especially if you are starting a new product line. It
can help you get words out there to see how your audience can react to it.
Boasting Sales: This is the most important point in an ef f ective Social Networking Strategy. Any Social
Networking Strategy that meets all the points above without being able to convert to sales is a f ailure. An
ef f ective Social Networking Strategy should be able to reach dif f erent types of consumers using dif f erent
types of social f orms. This will surely improve sales by targeting specif ic types of consumers using
ef f ective social media tools like Facebook and Twitter etc. Imagine you want to target teenage girls f or a
product, where is best to target such audience if not the social media sites?
Must Read: 4 Tech Strategies that Can Take Your Marketing Up to the Next Level
An ef f ective Social Networking Strategy can greatly improve a brand and below is my streamlined road map
to an ef f ective Social Networking Strategy that will work.
1. Assessment: Taking a good assessment of your brand on the social networks will give you a great
insight into your position against your competitors. Assessment is to evaluate where you are, where you
want to go and what the wins will be along the way.
You need to f ind out where your audience spends their time online, what they talk about and what they
want dif f erently. Keep tabs on your competitor’s game plan and use a counter game plan to ef f ectively
penetrate the already saturated social media market and carve out your own niche and begin to explore.
Knowing your audience will help you position well in your niche, increase engagement between you and your
audience etc. Ask your audience important questions that can greatly improve your brand and products, f ind
out what they could want dif f erently etc.
2. Implementation: Begin to execute your plans in a way your audience will welcome it, use attractive
mediums to pass on your message, get them to f ollow and respond to your commands etc. Ef f ective Social
Networking strategy should promote what you of f er to the people who believe in your mission. Develop a
step-by-step plan f or promotion and growth, start promoting and sharing on the social media sites you
want to use. This step simply involves doing everything you have to bring success to your media campaigns
so as to create an ef f ect f or your brand on the internet.
3. Evaluation: Your evaluation periods can be weekly or monthly or quarterly (I pref er quarterly though).
This is simply a time f rame when you evaluate your process and f ine tune the details. To successf ully
create an ef f ect f or a brand, there is a need to evaluate your social media campaign perf ormances f rom
time to time to ascertain your perf ormance. This period will be a guide to know if you are doing well or not,
then build on that progress next time. If you continue it that way, then you are on the road to a successf ul
Social Networking campaign.
Dif f erent social networking strategy will work dif f erently and produce dif f erent results. Depending on what
your targets are, you can f ollow a dif f erent Social Networking strategy to meet your target. For example, if
your target is to grow your brand’s f an base the best types of strategies will be to advertise on Facebook,
run contests on multiple Social networks etc. If you want to show how a product works, then a Youtube
campaign will work best. If it is to collect data specif ically f or a product, you can run a Live Q&As sessions
on Google+, Facebook and Twitter etc.
Must Read: Tips to Measure Your Brand’s Social Media ROI
Now it’s Your Turn
Does your brand have a social networking strategy that is ef f ective? What advice do you have f or
someone putting together a strategy f or the f irst time? Please share your views and opinion about an
ef f ective social networking strategy using the comment f orm below. Remember to subscribe to my RSS
