Mobile Market Explained for Most Businesses

1. Title slide

2. Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers The SMS text messaging
over the age of 55 market is expected to
own a smartphone grow from $150 billion in
Source: mannixmarketing.com
2009
to $223 billion by
Time it takes the average person
the end of 2014
90
minutes
To respond to a
text message: Source: Portio Research
Time it takes the average person to
90
respond to an email. SECONDS.
Source: CTIA.org

3. Mobile Coupons get 20
times the
redemption rate
of traditional coupons
Source: Borrell Associates
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Nielsen
91% of all U.S….
Citizens have their mobile
95% of smartphone
users looked up local
information, & of
device within reach 24/7
those, 61% called &
59% visited the Source: Morgan Stanley
business.
Source: Google IPSOS

4. Social vs. Mobile Marketing
For the first time in history, the semi-annual survey conducted by
®
CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million) has
surpassed the population (315.5 million)
– October 11, 2011
Only 1/3 of Facebook’s 600 million+ user
base uses Facebook Mobile
Facebook has only 50.6% of the
North American population – Mobile
users with SMS enabled
phones is 92% Source: PRNewswire.com

5. Mobile Internet growth
By 2014, mobile
internet should take
over desktop
internet usage
Source: PRNewswire.com

6. Mobile Ordering – Custom Mobile
Sites
1. Work out with the client the details of what they would like to have.
Get examples of other sites/ apps similar
Write down every page, feature, and request by the client
2. Give a ballpark price after quick conversation with AvidMobile Team
3. After confirmation of price, AvidMobile will provide you a full proposal
For development.
You can white label proposal, and mark up to desired margins!

7. Agenda – Partner Webinar
• How to quickly and ethically build SMS lists for our clients (what are all the different ways)
– Retail
– Restaurants
– B2B
– Manufacturing
– Colleges/Gyms
• How to know what types of campaigns to use for clients - setting up their 90 day campaign
plan
– Analysis of business objectives
– Tracking quantifiable results
– Coupon or increased sales tracking
• How to properly train clients’ staff
– Creation of webinars
– Internal databases of clients to remind via text
• Track campaign results and adjust campaigns accordingly
• Resources for printing (if they want us to provide any materials)
• Different Types of Selling;
– Network selling: Without preparation just how to pitch to a business owner you see on the street
– In-Person
– Web Sales
– Cold Calls
– Chasing Giants
• Distribution networks

8. Mobile Integration
Business Cards
Traditional
Media

9. Point of Sale Proper Integration of the Right Strategies =
Retention of Clients and Residual Revenue
Strategies include:
Loyalty Marketing: Capturing current customers through
aggressive point of sale campaigns.
Lead Generation: Capturing potential NEW customers by
Integration with Broadcast adding mobile engagements to your print coupons, radio,
television, events, sponsorships, and Integration with Web
Strategies.
Web Integration
Type in your Mobile Number
And the Environmentally
Friendly Coupon will be
Sent Right to your Phone!
Marketing Calendar

10. Create Databases with Meaning
Target Marketing = Targeted Messages 12 Wine
Recipes!
Text WINE
$1 OFF
Diapers
Text DIAPER
Weekly
Health Tips?
Text HEALTH
Get our Daily
Lunch Special;
Text LUNCH
$3 Instant
Cash on
Family Packs
Text FAMILY

11. What do we have here?
Family Buyers
Mom’s and Dad’s Alcohol Drinkers
“Meat Eaters”
Dry Cleaning?
Hair-cuts?
Pharma Buyers Deli-Shoppers Dog Lovers?
And more…
Could you create messages to these groups that would interest them?

12. Retail Mobile Engagements
What would make their clients want to engage?

13. Key Elements
1. Why build a database of current customers?
a. What is the 6 month or 1 year goal with the program?
b. What else can I enhance with Mobile?
2. What would make their clients want to engage?
a. Avoid Cannibalization of current profits
b. Encourage quick repeat visits?
c. Drive “other” aisles, accessories, ancillary products
3. What is the “Customer Out-Reach program”?
a. What makes it more powerful
b. What does the math on lead mining look like?
1,000 leads x 1 message – 20-100 NEW Customers
Life-time Value

14. Restaurant Database Growth

15. Key Elements
1. Sensitivity to PUSHING Coupons
a. How is mobile used to Brand?
b. What else can I enhance with Mobile?
2. What would make their clients want to engage?
a. Avoid Cannibalization of current profits
b. Encourage quick repeat visits?
c. Drive referrals, catering, gift cards sales
3. What is the “Customer Out-Reach program”?

16. B2B Engagements
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
Instantly Deliver:
•Video Instantly Deliver:
Instantly Deliver:
•Your Product Info
•Pictures
•A Demonstration A Mobile Landing
•Your V-Card YOUR V-Card Page.
•Links to Website HERE!
•And more

17. Manufacturing
In Package Engagements Options:
•Register Your Product and
Receive software updates
Enter to Win Free Beyonce Tickets
Text to Register your Warranty
Text to Redeem and activate your
Rebate!
Text to Receive 5 Great Recipes,
Instant Video Instructions, Weekly
Golf Tips, a Coupon for FREE Movie
Channels,

18. TEXT MESSAGING 101
3 Ways to Get an Opt-in
1. Get the client to Text (KEYWORD) to SHORTCODE (71441). To: 71441
a. Point-of-Sale Engagements MSG: FIT
b. Combine with Traditional engagements
c. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your current Website
a. Deliver your reminders and offers via text
(The environmental friendly way to deliver
information. No Wasting ink or paper)
3. Written Disclaimer
Your clients sign a disclaimer currently; Add
the mobile opt-in verbiage, and upload every
client into your mobile database.

19. Goal One:
Increase NMR Conversions
NMR The Key to getting ONE MORE MONTH!
Campaign Goal #1 – 1 More Month
Step 1: Gather Opt-ins of current members by getting them to:
•Text in. 4 Methods of Mobile (Opt-in) engagement;
•Text2Win
•Text4Reminders of1. Every New Member has an auto opt-
Win one of 12 Bodybuggs and other great prizes classes
Text 24LS to 24247•Text for an immediate discount on Supplement, drinks, and
in at registration. Mobile Number is a
more. (Point-of-Sale engagement)
required field during registration.
Step 2: Market to this Signage at Entry targeting current
2. growing database of current customers
3-8 times per month:
members.
•Encourage sign-up for training
•FWD 2 a Friend campaigns to drive enrollment every
3. Business cards handed to
•Pass out discountsmember as they are leaving.encourage
on services or products and
auxiliary purchases Example card/signage on left
Win a FREE 1 year membership! 4. Free Class Reminders;
Text DIVERSIFIED to 71441

20. Goal Two:
Goal 2: Increase Conversion Rates of New Members
Decrease No-Show Appointments
Build Leads of Potential New Members and Lead mine
Text Notifications/Reminders
them for increased conversions.
Diversified Fitness has a Step 1: Gather Opt-ins by:
trial offer you can’t •Combine Text Call-to-Action with any and all Traditional
Recent studies show text Notification/Reminders
refuse. This is a one-time Media.
24 Hour Fitness(989) 652-4067
offer, call Appt
Reminder: STOP 2quit
decrease in front of building encourages texts
•Signage no-shows between 10-15%
Reply See you today
at 4:00pm at 1224 E. •Events and other promotions carry an exciting reason to text-
Main, Problem? call 555-
254-2222 in
Advantages:
Step 2: Market to this growing database of potential
More made appointments increases lead-base
customers:
dramatically memberships
•Encourage trial
•Offer discounts
Improve monthly conversionsconvert additional
•Promote Time-sensitive offers that
to Contracts.
percentages of leads.

21. How do we know?
How to know what types of campaigns to use for clients - setting up their 90 –
120- 365 day campaign plan
Analysis of business objectives
Tracking quantifiable results
Coupon or increased sales tracking?

22. Launching a Program
How to properly train clients’ staff
Webinar
Call-in Number
In-person
Don’t Leave things up to chance;
write the email for them
record the demo
do a short video that can be delivered by text
Internal databases of clients to remind via text
Execution can’t be left up to chance.

23. Common Questions
• Track campaign results and adjust campaigns accordingly
Takes time to get quality redemption rates on a database 90 Days till
Focus on selling in the long-term program, not a quick fix. millions of
dollars!
• Resources for printing (if they want us to provide any materials)
Do they have a designer
2 phone calls and get the price
making the small decisions for people that are too busy
• Different Types of Selling;
– Network selling:
– Without preparation just how to pitch to a business owner you see on the street
– In-Person
– Web Sales
– Cold Calls
– Chasing Giants
• Distribution networks