1. Mobile Application
Homepage Drop-down likeStarter likeLonger alert likeLonger
Breakdown of your profile with access Menu that gives you access to various A feature that uses mutual interests Notifications that help make the date A feature that suggests nearby spots to
to eHarmony features. parts of the app. and locations to suggest a date location last. extend the date.
to users who have been matched up
together.

2. Mobile Application (cont’d)
More Mobile Application Features
Reminders Pre-date Cheat Sheet
A reminder will be set for an hour before the date takes Date tips such as table manners and key information to
place. This time increment can be adjusted. keep conversation moving.
Example:
“On your way to meet Jenny? Remember to ask
her about the most influential person in her life, her
Grandmother. Have fun!”
eHarmony

3. Foursquare Integration
Four-Square
In collaboration with Foursquare, eHarmony can begin deeming
local businesses as an “Official eHarmony Great Date Spot.” This
not only helps businesses expand their credentials, but also helps
users confidently pick locations that are great for dating.
After connecting their eHarmony profile with their Foursquare,
people can rate places on a scale of how date-appropriate they
are by checking in. Then, these spots would appear on the user’s
eHarmony profile as places they’d like to go.

4. Banners / OLM
Yelp Example
Banners Write-Up
Banners will stay static with the campaign tagline until a certain amount of time has elapsed. Then they display time-length messages that tie
into the campaign’s time aspect.
Blog Example

5. Facebook Application
eHarmony Social Circle
To help eHarmony become more of a social network, our
Facebook app lets users share their social circle with eHarmony
matches. Here, you can:
1. Invite your friends to write “references” on your profile. These
are encouraged to be anecdotes or stories that help matches
get to know you more dynamically. These references must be
approved by you before appearing on your profile.
Example:
“Dina is definitely my friend to call for adventurous activities. She’s
always up for anything.
One time we decided to take a road-trip and left within the hour,
I love her spontaneity.”
2. Friends can rank your matches based on who they think is right
for you. It allows your friends to play matchmaker while staying
relatively anonymous.