2. Facebook fan pages are now a standard marketing tool for business. You can create
pages for the business itself, create product or service related pages, or even create
pages for people, groups, or non-profit organizations. And it is not hard!
I will walk you step by step through creating a fan page that you can start building your
Facebook marketing base from right away. So let’s get to it.
The first thing to do is to log in to your personal Facebook account. Once inside
Facebook you need to scroll right down to the bottom of the page. This is sometimes
easier said than done as Facebook keeps adding to the page length to allow you to see
more wall posts and comments. But eventually it will stop adding to the wall and allow
you to see the bottom of the page. At the bottom of the page you will see some links
and one will say Create a Page.
Click on this link to get started creating your first Facebook Fan Page.
The next page you will see will be a choice as to what kind of page you want to create.
Facebook does this so that it can group the pages according to main categories. The
six main categories are:
• Local Business or Place
• Company, Organization, or Institution
• Brand or Product
• Artist, Band or Public Figure
• Entertainment
• Cause or Community
At this point you must choose which category best suits the type of Facebook Fan page
you would like to create. In most cases for my clients I choose Local Business or Place
page. But I have created some Company pages as well as some Brand or Product
pages.
Either way, this is something that you can change at a later date – so don’t be too
worried if you choose the wrong category. As well, it is more related to Facebook’s
categorization system – it has little to do with the end user – your client’s view of the
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3. page. In fact, from an end user standpoint, I have not ever noticed the different pages.
I only notice this when I am either creating a page or editing the page.
To choose your category simply click on the box that best matches your needs. This
will take you to the next area where you have to fill in some fundamental information
relating to your Facebook Fan page.
You will have to choose a business
category and then fill out the details of
your business. As this is a Local Business
or Place – you need to give the address
and phone number for the business. If
you choose any of the other top level
categories you only need to choose the
business category and then fill in the
business or product name.
It is worthwhile to have this key
information related to your local business
as this will add to your authenticity on the
internet and help to attract customers. All
the search engines are using the
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4. a greater extent, so any information that allows your customer to find you easier online
will be an advantage for your business.
After checking off the box that you agree to Facebook Pages Terms (be sure to read
them as this is your business you are dealing with and you want to be sure you are not
putting your income at any risk) – you can click on the Get Started button.
Now you have your page created!
But at this point it is not very pretty.
And it does not have any information related to your business other than your name and
address. Therefore it really is not a functioning marketing tool yet.
We need to add to this very basic page. We will start with loading an image. This is
important as the internet, and social networking in particular is a very visual medium.
You need to have stimulating pictures that will grab people’s attention and help to get
your brand out into your community.
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5. One quick thing we will do before we upload an image is to confirm our Page Category.
Facebook wants to be sure we have chosen the right category so it asks us again. We
can easily change it by using the two side by side drop boxes. If we do need to change
the category we would then click update category.
But since we are happy with the original category, we will simply click on the X in the top
right corner of the greyed area to close that section.
Next on to changing the image. Two ways that this can be done. Facebook gives us
some nice steps on the setup page so we could click on the Upload an Image button.
Or we can simply click on the question mark image in the upper left corner. Either way
we will get to an area where we get the Browse button that allows us to find an image
on our computer.
Browse to your chosen image on your computer, click open and Facebook will upload
the image to your Facebook Fan Page.
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6. Once the image is uploaded – you will see it just to the left of the Browse section. You
are able to edit the thumbnail view of the picture – just like you can with your personal
profile image. Once that is complete click on the View Page button in the top right of
the page and you will see your Facebook Fan page – now with your own customized
picture.
The next thing I would do is click on the Like button so that you like your own page.
Hey – now you have 1 FAN – Congratulations!!!!
If we look on the Get Started page you can see that Facebook gives us a number of
Welcome steps.
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7. Unfortunately I believe that these steps
tell you to prematurely invite your
prospects (fans) and friends before the
page is properly set up.
Therefore I suggest a few modifications
to your Facebook Fan page before you
start getting new people to view it.
You want to have a good first
impression, so you should take some
time to properly set up the fan page.
To invite people too early would be like
inviting someone to your home and not
having things ready for them – not have
a place for them to sit, to eat, to sleep.
Therefore the first suggestion is to post
a status update or two.
This is like laying out the welcome mat.
Saying come on in and chat with us.
Giving your new fans a nice greeting.
To do this jump to step 3 – Post status updates and click on the Post Update button.
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8. Posting a status update is the same for a Facebook Fan page as it would be for your
personal Facebook page. All you do is click in the Status text box and type in whatever
you want to say to your future fans.
It does not have to be text only.
It could be a photo, a link, a video or a question.
When starting off a new Facebook Fan page I usually make a few initial posts. This
makes it that much more inviting when people start viewing your wall.
As you see in the picture, the updates show with the Fan page picture – not the
personal profile picture.
At this point you must realize that now you have TWO PROFILES on Facebook. The
primary profile is your personal one – this is the one you log in to Facebook with. The
other profile is your business one that is your Facebook Fan page.
Facebook allows you to take on the role of either profile and use all the various features
of Facebook acting as either a person or a business/fan page. Facebook does put
certain restrictions on you when you are using the fan page profile – such as not being
able to ‘friend’ a person. You can ‘Like’ another fan page though.
This is a key feature of the Facebook Fan page that allows you to interact with your
prospects and clients as a business, and really make your business come to life. This
allows you to deepen your brand by giving your brand personality. This is a very
powerful feature.
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9. To make the switch over to actually using Facebook as a fan page there is a link in the
right hand column. Just by clicking it you then become your business persona on
Facebook.
You can also get to that same link
in the Account link in the upper
right corner. It has both the link
to use Facebook as a page and
the link to switch back to your
personal profile.
Always keep track of which profile
you have engaged – as you want
to keep your business persona
very true to your business brand!
You can edit your page as either profile – Facebook does not limit the editing features to
only being on Facebook as a page. But there are some features that only can be used
as a person – but Facebook will inform you when these features come up.
To clarify the concept of using Facebook as a page (your business fan page) – go to
any personal or business page and make a comment. You will see your comment
posted with your own personal photo beside it and your name above the comment.
But when you use Facebook as a page – and go to another business fan page and
make a comment – you see your business name above the comment and the Facebook
Fan page picture beside the comment.
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10. One exception to the rule.
There is always exceptions to rules it seems.
If you are using Facebook personally – that is you are logged in and have NOT selected
to use Facebook as a page.
If you make posts and comments they all show up as your own personal name and
picture.
BUT – if you go to your own page – and make a new status update or even comment on
another post – they will show up as coming from your business profile. That is the
default way that Facebook has set up.
This can be changed – it is part of the settings on Facebook. Simply click on the Edit
Page. And then click on the Your Settings link at the very top of the left hand column.
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11. This will bring up the Posting Preferences. The default is that when you are on the
Facebook Fan Page you will always post or comment as the page profile. Not that you
will switch over to using Facebook as a page – but simply for those comments and
posts you will show up as the page – not your personal self.
But if you un-check the box for Posting Preferences – it will allow you to post on your
own page as your own personal profile. That is – allowing you to post and having your
personal name and picture show up next to the post.
This is your decision. For less confusion, I would leave this option checked – but you
can decide whichever way you feel works best for you.
The next section on the page we want to modify is the page which people will see the
first time they visit your Facebook Fan page. For example if we go to a couple other
Facebook Fan pages we can see some unique pages.
These custom pages show up to the viewer rather than the Facebook Fan page wall.
How do they do that – set the default page to a page other than the wall page.
We will not go into building a custom page at this time
– only into the settings to allow you to change which is
the default page that first time viewers that have not
‘Liked’ your page will see when they visit the page.
To show this we added in a couple custom pages to
our example Facebook Fan page.
The new way that you are able to design customized
Facebook Fan pages is using iFrames. But for this
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12. example I used a couple old style FBML pages that are very basic.
I added the page Summer Clothes and More info to our Facebook Fan page.
Then I again will click on the Edit Page link in the top left – just below the page name.
The Facebook page settings I need to use for the default landing page is the Manage
Permissions link.
Once on the Manage Permissions settings page you should look for the Default
Landing Tab option.
Use the drop box and
choose whichever of the
links / pages you want to
use as the default landing
page.
Be sure to save your
changes with the button at
the bottom.
This will now set the
default landing page to
Summer Clothes for our
sample page.
We can also edit the order of the links on the left
hand side of our Facebook Fan page.
When viewing your page – there will be the word
Edit just below the links.
If you click on Edit it will allow you to change the
order of the links and even delete the links from view
(be careful with this option).
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13. Another option is the About
information that can show up just
below the links on the left hand side
of the Facebook Fan page. This is
very key information as it is very
visible to your viewers or your page.
Once you have entered in some
information Facebook allows you to
edit it simply with a link right at the
content itself. But if you have not
entered any About information you
can do it in the Edit Page area under
the Basic Information link.
Simply enter whatever information
you want to show up in the About section and be sure to save your changes with the
button at the bottom.
At the same time you can do any changes or updates to other sections in the Basic
Information area – such as address, hours, Description, etc. This information will all
show up on the info link on your Facebook Fan page.
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14. If you have not watched the videos that accompany this guide to setting up a Facebook
Fan page be sure you take the time to view them.
I hope that this makes setting up a Facebook Fan page simple and effortless for you.
Fan pages are an excellent way to build your brand in the social media arena. Fan
pages are free to use so why not use this great tool.
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