A show on Google Hangout that allows experiential marketing experts to respond to brand RFPs submitted via Twitter. It's part educational, part commercial and part total shit-show.
2. A new need met with new media…
At a time when experiential
marketing is increasingly
being utilized for new brand
strategies and campaigns,
there is very little digestible
content about it.
3. Introducing….
@8MinRFP is a new media
show about experiential
marketing that uses the
functionality of Google+
Hangout to answer pressing
questions submitted by
advertising, marketing and
media professionals.
4. It’s all social.
The show’s content reflects
the new media landscape.
The content for the show is The show itself is aired as a
determined by tweets sent in to Google+ Hangout. It allows up to
@8MinRFP. The best tweets nine on-air talent to appear as a
(questions and comments about talk-show / expert panel that
new marketing) are introduced, discusses the submitted questions.
discussed and answered by the Viewers can text in live to the show
show’s panel of experts. for an interactive format.
5. Okay, okay, okay…
The show’s about a bunch of
smart creative directors,
marketers, producers,
artists, technologists and
pop culturists trying to
outsmart each other and
look cool.
6. 8minRFP Format
Each show features four regularly-
appearing panelists and one
special guest.
Since our main topics will cover Special guests can be other
experiential, digital and innovative thought-leaders that add their voice
marketing, this show assembles the to the conversation. But a guest can
top minds working in “participatory also be the local bartender, past
media” today. clients, friends, girlfriends, pets and
relatives.
7. 8minRFP Format
To make the 8MinRFP format brisk,
fast and sound-bitten, the show will
use a timer and buzzer to cut
people off if they run over their
allotted time.
This leaves a minute to recap the
best ideas and segue into the close
of the show.
8. The close…
The audience is invited to contact
the show hosts directly via Twitter,
and the person who tweeted in the
RFP will be contacted directly with
a recap of the ideas.
This presents a compelling new biz tool for the hosts and
their respective agencies to garner exposure and revenue.