Local Search Marketing {Updated}
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The document discusses best practices for local search marketing, including optimizing a business's website, Google local listing, citations/listings, online reviews, and paid marketing approaches. It emphasizes the importance of having accurate business information listed consistently across directories and platforms, engaging in preventative review strategies, and tailoring content and offerings to the local area through targeted website pages and discovery campaigns. The presentation is conveyed through a comedic Forrest Gump-inspired narrative.
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Local Search Marketing {Updated}
- 1. LOCAL SEARCH MARKETING “YOU HAVE TO DO THE BEST WITH WHAT GOD GAVE YOU” ~ MRS. GUMP
- 2. A.K.A. HOW TO RUN A MARKETING CAMPAIGN AND FULFILL BUSINESS POTENTIAL IN LOCAL SEARCH
- 3. HELLO. MY NAME’S FORRE...
- 4. HELLO. MY NAME’S MAX. MAX MINZER.
- 5. MAX MINZER OWNER, REENGAGE CONSULTING MODERATOR, LOCAL SEARCH COMMUNITY HOST, MAX IMPACT @MAXMINZER +MAXMINZER REENGAGECONSULTING.COM
- 6. LOCAL SEARCH
- 7. LOCAL SEARCH
- 8. LOCAL SEARCH
- 9. LOCAL SEARCH
- 10. LOCAL DISCOVERY
- 11. AND ‘CAUSE I WAS A GAZILLIONAIRE, AND I LIKED DOING IT SO MUCH, I CUT THAT GRASS FOR FREE.
- 12. LET’S HIRE THIS GUY!
- 13. SEARCH RESULTS
- 19. RESULTS: LOCAL PACK *
- 21. RESULTS: OTHER
- 23. GET A HAIRCUT, FORREST
- 24. WINNING IN LOCAL SEARCH!
- 25. GETS BETTER ON YOUR PHONE!
- 26. #WINNING
- 27. OK, COOL DOWN
- 28. MILLION DOLLAR WOUND THEY SAID...
- 29. MAMA ALWAYS SAID LOCAL SEARCH WAS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET.
- 30. NO MAGIC FORMULA
- 31. HOWEVER, THERE ARE BEST PRACTICES
- 32. THAT CAN MAKE A HUGE IMPACT
- 33. LOCAL SEARCH
- 34. WEBSITE
- 36. IN BUSINESS FOR A WHILE? I THINK I’LL GO HOME NOW
- 37. WEBSITE: YOUR BUSINESS HOME ONLINE – EXTENSION OF IT
- 38. TAKE CARE OF “BASICS:” CLEAR VALUE PROPOSITION - CLEAN DESIGN - USER EXPERIENCE - SEARCH OPTIMIZATION I GOTTA PEE!
- 39. OPTIMIZE LOCAL LANDING PAGES
- 40. OPTIMIZE LOCAL LANDING PAGES BUSINESS NAME
- 41. OPTIMIZE LOCAL LANDING PAGES BUSINESS ADDRESS
- 42. OPTIMIZE LOCAL LANDING PAGES BUSINESS PHONE NUMBER
- 43. OPTIMIZE LOCAL LANDING PAGES MAP EMBED
- 44. OPTIMIZE LOCAL LANDING PAGES TRUST SIGNALS
- 45. OPTIMIZE LOCAL LANDING PAGES LOCATION/SERVICE INFORMATION
- 46. MORE RESOURCES: ANATOMY OF OPTIMAL LANDING PAGE [MIKE RAMSEY] ONPAGE OPTIMIZATION FOR LOCAL SEO [MATTHEW HUNT] DESIGNING BUSINESS LOCATION PAGES [AARON WEICHE] OPTIMIZE LOCAL LANDING PAGES
- 47. FEW MORE “LOCAL” TOUCHES NAME/ADDRESS/PHONE IN FOOTER OR SIDEBAR
- 48. OPTIMIZE LOCAL LANDING PAGES TECHNICAL: SCHEMA MARKUP
- 49. FEW MORE “LOCAL” TOUCHES LOCAL SERVICE PAGES
- 50. THAT’S ALL I HAVE TO SAY ABOUT THAT
- 51. LOCAL SEARCH
- 52. GOOGLE LOCAL
- 53. I DON’T RECALL WHAT I GOT FOR MY FIRST CHRISTMAS… BUT I DO REMEMBER THE FIRST TIME I HEARD THE SWEETEST VOICE IN THE WIDE WORLD
- 54. WE WAS LIKE PEAS AND CARROTS, GOOGLE AND I.
- 55. WE WAS LIKE PEAS AND CARROTS, GOOGLE AND I.
- 56. GOOGLE LOCAL THAT’S MORE LIKE IT...
- 57. OK, OK - BACK TO PEAS AND CARROTS
- 58. HOW TO GET TO YOUR G+ PAGE
- 59. PLAN B: HOW TO GET TO YOUR G+ PAGE
- 60. CLAIM & VERIFY
- 61. CLAIM & VERIFY
- 62. *EXTRA* SEARCH & CHECK FOR DUPLICATES (BAD, BAD, BAD) UNDER SAME OR OLD NAMES, ADDRESSES OR PHONE NUMBERS YOU TWINS?
- 63. OPTIMIZE YOUR GOOGLE PAGE
- 64. NOT THIS
- 65. BUT THIS
- 66. GOOGLE LOCAL PAGE YOUR LANDING PAGE YOUR CONTACT PAGE YOUR ABOUT US PAGE YOUR “LOVE AT FIRST SITE” PAGE YOUR “HOW TRUSTWORTHY ARE YOU?” PAGE
- 69. SHARE YOUR STORY
- 70. NOT ALL YOUR KEYWORDS
- 71. ADD VISUALS
- 73. THAT’S ALL I HAVE TO SAY ABOUT THAT
- 74. LOCAL SEARCH
- 76. AKA CITATIONS: BUSINESS LISTINGS & MENTIONS ONLINE
- 77. STRUCTURED BUSINESS LISTINGS 1. SEARCH FOR BUSINESS LISTINGS 1A. CHECK FOR DUPLICATES 2. CLAIM EXISTING (OR CREATE NEW) 3. UPDATE
- 78. DUPLICATES & INCONSISTENT NAP (NAME, ADDRESS, PHONE) ARE HURTING YOUR LOCAL SEARCH VISIBILITY -YOU TWINS? - NO, WE ARE NOT RELATIONS, SIR.
- 79. TAKE CONTROL OF YOUR BUSINESS LISTINGS.
- 80. UNSTRUCTURED CITATIONS: MENTIONS IN THE PRESS, LOCAL BLOG, ETC
- 81. THIS PART MIGHT BE COMPLICATED. CONSIDER OUTSOURCING. SOMETIMES, I GUESS THERE JUST AREN’T ENOUGH ROCKS
- 82. THAT’S ALL I HAVE TO SAY ABOUT THAT
- 83. THAT’S ALL I HAVE TO SAY ABOUT THAT
- 84. LOCAL CITATION BUILDING BEST PRACTICES [PHIL ROZEK] AUDIT AND FIX CITATIONS [DARREN SHAW] BE WHERE YOUR CUSTOMERS ARE WITH LOCAL BUSINESS LISTINGS [ME] CITATION BUILDING STRATEGIES [BENJAMIN BECK] MORE RESOURCES FOR CITATIONS:
- 85. LOCAL SEARCH
- 86. REVIEWS YOU DID GOOD, MOMMA!
- 87. MAMA ALWAYS HAD A WAY OF EXPLAINING THINGS SO I COULD UNDERSTAND THEM.
- 88. YOU NEED ONLINE REVIEWS.
- 89. REPEAT WITH ME
- 90. PREVENTIVE
- 91. PREVENTIVE
- 92. PREVENTIVE
- 93. FORGET LOCAL SEARCH FOR A SEC. REVIEWS CAN RUIN YOUR BUSINESS.
- 94. YOU NEED A PREVENTIVE REVIEW STRATEGY (LONG GAME)
- 95. GETTING FEW REVIEWS A MONTH WILL TAKE CARE OF YOUR REPUTATION MANAGEMENT MOMMA SAYS STUPID IS AS STUPID DOES.
- 96. BETTER QUALITY + QUANTITY OF REVIEWS = POSITIVE SIGNALS TO SEARCH
- 97. STARS WILL SHOW UP ONCE YOU HAVE 5 REVIEWS
- 98. ASK FOR REVIEWS & DIVERSIFY ZIGZAG APPROACH [PHIL ROZEK]
- 99. ASK “WE WOULD LOVE YOUR FEEDBACK ON…”
- 100. SPECIAL CASE: CAN’T ASK FOR REVIEWS - AWARENESS ONLY
- 101. WEBSITE REVIEW PAGE
- 102. ASK VIA EMAIL ISN’T THAT WHAT FORREST IS DOING HERE? TELEPATHICALLY
- 103. ASK USING A HANDOUT REVIEW HANDOUT GENERATOR
- 104. ASK USING A SERVICE
- 105. ASK & CREATE AWARENESS UNHAPPY WILL REVIEW SATISFIED WILL FORGET
- 106. PREVENTIVE
- 107. THAT’S ALL I HAVE TO SAY ABOUT THAT
- 108. LOCAL SEARCH
- 109. LOCAL SEARCH & DISCOVERY NOT JUST THIS BUT ALSO THIS
- 110. MAMA ALWAYS SAID LOCAL SEARCH WAS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. REMEMBER
- 111. SEARCH QUERY DISTANCE BUSINESS DENSITY THINGS YOU HAVE NO CONTROL OVER:
- 112. OUTSIDER
- 113. PAID MARKETING
- 115. LOCAL SEARCH
- 116. TIME TO RUN
- 117. WHAT’S MY DESTINY, MAMA? YOU’RE GONNA HAVE TO FIGURE THAT OUT FOR YOURSELF.
- 118. BUT… IF THERE’S ANYTHING YOU NEED, I WON’T BE FAR AWAY