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Inside Innovation Workshop at IE Business School

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Inside Innovation Workshop at IE
How  might  we  …?   The Challenge!
User  &   Customer  
Interviewing with Empathy!
Quotes  &  defining  words   Thoughts  &  Beliefs   Ac:ons  &  Behaviors   Feelings  &  Emo:ons  
Take a stand!
Ideating!
Brainstorming Principles • Defer Judgement • Encourage Wild Ideas • Build on the ideas of others • Stay focused on topic • BeVisual • One conversation at a time • Go for quantity!
Prototyping!  
•  IE  Business  School   •  IDEO,  Frog  Design,  Con:nuum   •  dschool.stanford.edu   •  rotmandesignworks.ca   •  Impact  Hub   •  HCD  Connect   •  The  art  of  innova:on,  Tom  Kelley   •  Change  by  design,  Tim  Brown   Where  can  you  learn  more?  
Inside Innovation Workshop at IE max.oliva@impacthub.net @maxoliva36

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