by Volodymyr Dehtyarov

1. How Social Media Influence Corporate Reputation

2. PR = Reputation Management?

4. How Do You Manage Reputation? you reputation What you do What you say What the media say about you What other people say about you

10. Case 4

11. How Does the Internet Change the Way We Do PR? Conversation

12. Everybody’s Got a Microphone Blogs Wikis Podcasts Social networks Social bookmarking

13. Forrester’s Social Technographics http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html

20. Rules of Engagement Source: Eric Druckenmiller, media director at Deep Focus, via iMedia Connection http://www.imediaconnection.com/content/13589.asp Genuineness Utility Subtlety

22. Case In Point Nords PR Blog

26. Is blogging for you?

28. PR the new way 46 / 2 Moskovska St., #32 Kyiv 01015 (044) 390 3589 , (050) 332 6269 [email_address] www.nordspr.com.ua nordspr.blogspot.com