Learn How to Use LinkedIn to Position Your Academic Brand for Success. Take These 10 Easy Steps to Update Your LinkedIn Profile.

1. How to Use LinkedIn for
Academic Branding
Maya Demishkevich, Founder of | @maya_dem | maya@brandedu.co

2. 80% of companies
use social media for
recruitment, of that
95% are using
Linkedin.1
LinkedIn is
transforming from a job
hunting site, into a
professional
“development” site fully
utilizing its social media
platform to inform,
influence, and educate.2
References:
1. Zappe, J. (2013). LinkedIn dominates social media sourcing and recruiting. Retrieved from
http://www.ere.net/2013/09/05/linkedin-dominates-social-media-sourcing-and-recruiting/
2. Pauley, R. (2014). LinkedIn for academics. https://www.linkedin.com/pulse/20140903084304-182168546-linkedin-for-academics

3. 10 Reasons to Use LinkedIn
1. Career Management
2. Get Found
3. Enhance Your Reputation
4. Share Expertise and Research
5. Reconnect with Your Past
6. Build a Broader Network of Professionals
7. Collaborate on Projects and Research
8. Research Candidates, Employers, Prospects
9. Gain Expertise
10. Get Feedback and Data

4. Resume is Your
Career’s Past.
LinkedIn is Your
Career Forward

5. #1 - Define Your Professional Goals
 Get Job Offers
 Consulting Opportunities
 Speaking Engagements
 Media Coverage
 Meaningful Connections
 Thought Leadership

6. #2 - Understand Your Target Audience

7. #3 – Upload LinkedIn Profile Photo
 Professionally taken photo
 Headshot (Shoulders and up)
 Clean Background
 Clear View of Your Eyes
 Smile

8. #4 – Create Attention Catching Headline
*Chan, D. (2013). How to create a compelling LinkedIn tagline. Retrieved rom: http://mymarketability.com/blog/how-to-create-a-
compelling-linkedin-tagline
120 Characters Formula
3 keywords + 1 value proposition = Headline
success*

9. #5 – Make it Easy for People to
Find and Contact You
Personalize URL
Add public profile URL to
your online resume, blog,
website, social media
profiles, and email
signature.
Add Call to Action
Make your profile public.
Include your contact
information (phone, email,
Skype). Link to your online
properties (Twitter, Google+,
website, blog)

10. #6 – Add Compelling Summary
 Narrative about your experience and what
makes you valuable
 Write in first person
 Speak your target audience's language

11. #7 – Brag About Your Best Awards,
Publications, and Research
 Add eye-catching content
 Upload links to your best–and most visually stimulating
conference presentation, videos, photos, slideshows
 Add blog posts

12. #8 – Ask For Recommendations
You Can Never Have
Too Many
Recommendations

13. #9 - Join Groups
 Grow Your Network – Group Members Become
Your 3rd Degree Connections
 Engage, Share and Gain Expertise
 Be Strategic – Join Groups that Align with Your
Goals

14. #10 - Search Engine Optimization
 Choose keywords, that you want to be found for
and that sum you up professionally.
 Integrate your keywords into your profile (No
keyword stuffing)
 Add skills and get endorsements.

15. Open Yourself Up to
New Opportunities
and Start Creating
Your Future!

16. Maya Demishkevich | @maya_dem | maya@brandedu.co
bit.ly/LinkedInSlides