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a   Special               reporT   on
Trail running
           2010




         A Partnership
            Project of:
Trail running
Trail running offers a uniquely rewarding                suburban walking paths and on wilderness         report gives an overview of trail running
outdoor experience that gives participants               trails across the country.                       in the United States, presenting detailed
an opportunity to stay fit and escape the                                                                 information on participation by gender,
built environment of many urban and                      In 2009, this activity attracted 4.8 million     age, ethnicity, income, education and
suburban communities. With increasing                    participants. These participants averaged        geographic region. Data is also provided
visibility in recent years, trail runners                31.8 trail running days each for a total         on common barriers to entry as well
are hitting their stride in city parks, on               of 153.7 million outings. This special           as popular “crossover” sports for this
                                                                                                          important group.


                            Participation in Trail Running by Year
                            All Participants, Ages 6+


                     2.0%




                     1.5%
Participation Rate




                                          1.7%                      1.5%                          1.7%                          1.7%
                     1.0%
                                           4.6                       4.2                           4.9                           4.8
                                         Million                   Million                       Million                       Million
                                       Participants              Participants                  Participants                  Participants
                     0.5%




                     0.0%
                                          2006                      2007                          2008                          2009



                          Participation in Trail Running by Age
                          All Americans, Ages 6+, 2009


                     4%                                                                                   Participation in trail running varies by
                                                                                                          age. A one-year snapshot of trail running
                                                                                                          participation reveals the popularity of the
                     3%                                                                                   activity among specific age groups and
Participation Rate




                                                                                                          suggests the life cycle of participation.
                     2%                                  3.5%
                                                                                                          Unlike many outdoor activities, which
                                                                           2.8%                           decrease in participation through
                                                 1.6%                                                     adolescence, trail running increases in
                     1%                                                                                   participation among youth as they age to
                                                                                        0.8%              a high of 3.5 percent among ages 18 to
                                0.5%                                                                      24. After young adulthood, participation
                     0%                                                                                   declines to .8 percent among adults ages
                               6-12              13-17   18-24           25-44          45+
                                                                                                          45 and older.
                                                          Age
2
annual Outings
In 2009, trail running participants made
153.7 million annual outings. For some
participants, this meant getting out once
a season and for others, once a month or                                               1-3 times
week.                                                                                   25.4%                                    4-11 times
                                                                                                                                   28.7%



31.8 days
The average trail runner got
                                                                         104+ times
                                                                           7.2%
out 31.8 days in 2009.
                                                                                            es
                                                                                        tim                                      12-23 times
                                                                                   1 03
                                                                                52- 9.0%                                           14.4%

                                                                                                        24-51 times
                                                                                                          15.3%




Demographics
Division of trail running participants by demographic

                 Gender                     Age                 Income                     Education                               Ethnicity

100%                                                                                                                                           African
                                                                                                                                    6.4%
                                                                                                                                               American/
                                                                                                              Post-
                                           20.0%        45+                                     20.5%                                          Black
                                                                                                              Graduate              9.8%
                                                                31.5%     $100,000+
                 36.5%         Female
80%                                                                                                                                            Asian/ Pacific
                                                                                                                                               Islander

                                                                                                              College
                                                                          $75,000 to            31.4%
                                                                15.8%                                         Graduate
60%                                                                       $99,999
                                           48.9%        25-44
                                                                                                                                               Caucasian/
                                                                                                                                   69.1%
                                                                                                                                               White
                                                                          $50,000 to                         1 to 3 Years
                                                                21.1%
40%                                                                       $74,999                            College
                                                                                                26.3%                                          Hispanic
                 63.5%         Male
                                                                                                             High School
                                                                          $25,000 to
                                                                19.1%                                        Graduate
20%                                        20.8%        18-24             $49,999
                                                                                                 9.4%        1 to 3 Years
                                                                                                             High School
                                                        13-17             Less than              7.0%                              11.1%
                                            7.5%                12.6%                                        8th Grade or less
                                                                          $25,000                                                              Other
0%                                                      6-12                                     4.5%        Other .8%              3.7%
                                            2.8%




                                                                                                                                                           3
Crossover Participation
What team, outdoor, indoor fitness and other                                                                                                                   Outdoor
activities do trail runners participate in?
                                                                                                                Tennis 28.2%                                   Indoor Fitness
                                                                     Track and Field 16.1%
                                                                                                                                                               Team
                                                 Softball 19.4%                     Soccer 21.7%     Baseball 15.6%
                                                                                                                                                               Other
                        Bicycling on Road/Paved Surface 44.9%                                 Freshwater Fishing 32.3%
                          Stationary Cycling 43.8%
    Car or Backyard Camping 38.3%
                                                                               Hiking 52.3%                                  Basketball 30.2%
                                             Running
                                  on Road/Paved Surface 82.6%
                         Aerobics 41.2%
                                                                                  Golf 32.1%
                  Stretching 44.8%      Free Weights 70.3%
                                      Billiards 41.6%

                                             Bowling 50.8%             Treadmill 50.8%
             Walking (Fitness) 61.7%
                                                             Wildlife Viewing 24.8%
    Weight Machines 55.4%         Abdominal Machine 34.3%
                                                          Football 28.4%     Volleyball 24.6%
                       Swimming 24.2%
                                                       Birdwatching 22.0%
                                                                                                                 Table Tennis 28.9%




 Running/Jogging                             82.6%      Camping (Car or Backyard)                    38.3%           * Climbing (Sport, Indoor,                        24.9%
                                                                                                                     Bouldering, Traditional, Ice or Alpine/
                                                                                                                     Mountaineering)
 * Free Weights (Barbells, Dumbells and      70.3%      Abdominal Machine/Device                     34.3%           Wildlife Viewing                                  24.8%
 Hand Weights)
 Walking (Fitness)                           61.7%      * Wildlife Viewing or Bird Watching          33.7%           * Volleyball (Court, Grass and Beach)             24.6%

 Free Weights (Hand Weights)                 55.5%      Elliptical Motion Trainer                    32.6%           Swimming (Fitness/Competition)                    24.2%
 Weight/Resistance Machines                  55.4%      Fishing (Freshwater/Other)                   32.3%           Darts                                             23.6%
 Free Weights (Dumbells)                     54.7%      * Golf (9/18 Hole or Driving Range)           32.1%          * Shooting and Target Shooting (Sport             23.4%
                                                                                                                     Clays, Trap/Skeet, Rifle, and Shotgun)
 Hiking (Day)                                52.3%      Stationary Cycling (Upright)                  31.7%          Other Exercise to Music                           23.1%
 * Bicycling (Road/Paved Surface,            50.8%      * Paddling (White Water Kayaking, Sea/        31.2%          Golf (Driving Range)                              23.0%
 Mountain/Non-Paved Surface or BMX)                     Tour Kayaking, Recreational Kayaking,
                                                        Canoeing or Rafting)
 Treadmill                                   50.8%      Home Gym Exercise                            30.7%           Birdwatching                                      22.0%
 Bowling                                     50.8%      Basketball                                   30.2%           * Soccer (Indoor and Outdoor)                     21.7%
 Bicycling (Road/Paved Surface)              44.9%      Table Tennis                                 28.9%           Climbing (Sport/Indoor/Boulder)                   21.4%

 Stretching                                  44.8%      Yoga                                         28.6%           Backpacking                                       20.5%
 Free Weights (Barbells)                     44.7%      * Football (Touch, Tackle and Flag)          28.4%           Bicycling (Mountain/Non-Paved                     20.0%
                                                                                                                     Surface)
 * Stationary Cycling (Upright Bikes,        43.8%      Aerobics (Low-Impact)                        28.3%           Rowing Machine                                    19.9%
 Recumbent Bikes or Spinning)
 * Camping (Car, Backyard or RV)             43.5%      Tennis                                       28.2%           Stationary Cycling (Spinning)                     19.8%
 Billiards/Pool                              41.6%      Stair-Climbing Machine                        27.4%          * Softball (Regular and Fast Pitch)               19.4%
 * Aerobics (High Impact, Low Impact and     41.2%      Aerobics (High-Impact)                        27.2%          * Kayaking (White Water, Sea/Touring              19.0%

 Step)                                                                                                               or Recreational)
 * Fishing (Fly, Freshwater and Saltwater)   38.3%      Golf (9/18 Hole Course)                      25.5%           Football (Touch)                                  18.9%

                                                                                                   * Denotes participation in at least one of the multiple activities listed.
4
geography of Trail running Participation
US Census Regions


1. Pacific                              6. East South Central                       8. Middle Atlantic
Participation rate: 2.1%                Participation rate: 0.9%                    Participation rate: 1.2%
Percent of all US participants: 18.8%   Percent of all US participants: 3.0%        Percent of all US participants: 9.6%
2. Mountain                             7. South Atlantic                           9. New England
Participation rate: 2.1%                Participation rate: 2.1%                    Participation rate: 1.8%
Percent of all US participants: 8.7%    Percent of all US participants: 24.3%       Percent of all US participants: 5.1%
3. West South Central
Participation rate: 1.5%
Percent of all US participants: 10.0%
                                                                                                                           9
4. West North Central                      1
Participation rate: 1.8%                                                        4                                    8
Percent of all US participants: 7.1%
5. East North Central                                      2                                       5
Participation rate: 1.5%
Percent of all US participants: 13.3%                                                                           7
                                                                                                   6
                                                                                3




                                                                                                                               5
Trail running and road running
 Crossover Participation
Trail Running and Road Running Crossover
Participation
All Americans Ages Ages 6+, 2009
  All Americans, 6+, 2009




                              82.6%
                             Crossover     Trail Running
                                             4.8 Million
                                            Participants


         Running / Jogging on
           Paved Surfaces
              43.9 Million
              Participants




 accessible Walking Paths
 All Americans, Ages 6+

 Americans with comprehensive networks of safe and clearly designated
 walking paths in their neighborhoods are over
                                                  120% more likely
 to participate in trail running than Americans without paths.

                                                            * Based on 2008 data




 First Time Participants
 All Americans, Ages 6+, 2009




 13.1% of trail runners tried the sport for the
                 rst time in 2009




 6
Time Traveled from Home
Time Participants Traveled from Home on Their Last In-Season Trail
Running Trip, Ages 6+, 2009




                                               15 minutes
                                                 40.8%



Over a day                                                     30 minutes
  0.6%     A day                                                 21.9%
           1.5% 4 hours
                 2.9%               2 hours
                                    10.5%
                                                      1 hour
                                                      21.9%




  Competition
  All Americans, Ages 6+



           2.2% of trail runners compete
                         in trail running for an
                         average of
                                      15.4participant
                                            days
                                        per
                                                               * Based on 2008 data




  Most Popular Trail and road races
  among Competitive Trail runners
  Ages 6+, 2009


                    0%     10% 20% 30% 40% 50% 60% 70%
              Fun Run                  60.8%
               5K Run                  52.2%
             10K Run      22.9%
        Half-Marathon    18.0%
   Other Running Event   17.4%
             Marathon 8.0%
                                                                                  7
Trail running: a gateway to the
    Outdoors
    Participation in outdoor recreation often                participation in other outdoor activities.
    begins with specific “gateway” outdoor                   Trail runners are extremely likely to
    pursuits. These activities — fishing,                    participate in multiple outdoor activities.
    bicycling, running on paved surfaces,                    Only a small percentage of trail runners —
    trail running, camping and hiking — are                  1.6 percent — participate in trail running
    popular, accessible and often lead to                    and no other outdoor activity.


                                           Trail Running Participants: Outdoor Enthusiasts

          Participate in trail running
                and another outdoor                                  98.4%
                                activity

                         Participate in




                                                1.6%
                  trail running alone


                                           0%          20%        40%         60%         80%           100%




    Who introduces Trail runners to
    Outdoor activities?
     “Who influenced your decision to participate in outdoor activities?”                       ages 6+
     Friends                                                                                      46.8%
     Parents                                                                                      32.8%
     Myself (no one else influenced me)                                                           32.2%
     Brothers, sisters or other relatives                                                         23.5%
     Community program (Boy Scouts, YMCA, neighborhood program)                                   11.5%
     School program                                                                               11.0%
     TV, movies, magazines, books or web sites about the outdoors                                   9.8%
     Experienced mentor                                                                             9.2%
     Outdoor education program such as Outward Bound                                                4.2%
     Media icon, sports figure or accomplished athlete                                              4.1%
                                                                                        * Based on 2008 data




8
What Do Trail runners Enjoy about
Outdoor activities?
“What motivated your decision to participate in outdoor activities?”                      ages 6+
It’s relaxing.                                                                               64.5%
It’s a great way to get exercise.                                                            60.6%
It’s fun.                                                                                    57.8%
I want to be healthy.                                                                        55.8%
I enjoy discovery and exploration.                                                           48.5%
I get away from my usual routine.                                                            45.4%
I like challenges.                                                                           39.5%
I like new experiences.                                                                      39.1%
I get a feeling of accomplishment.                                                           34.0%
I can participate in outdoor activities near my house.                                       33.6%
I get to spend time with my friends.                                                         27.0%

                                                                                  * Based on 2008 data




What Keeps Trail runners From
getting Outdoors More Often?
“What keeps you from participating in outdoor activities more often?”                   ages 6 +
I don't have the time.                                                                     58.0%
I'm not interested.                                                                        18.4%
I don’t want to spend the money on gear or equipment.                                      18.2%
I’m involved in other activities such as team sports and fitness activities.               18.2%
I have too much work/schoolwork.                                                           14.9%
I don’t know people to go with.                                                            12.9%
I don’t know how to get started, what to do or where to go.                                  8.9%
I would rather spend free time watching TV/movies, surfing the net or playing video          8.5%
games.
There aren’t places to participate in outdoor activities near where I Iive.                  7.6%
I don’t like bugs or dirt.                                                                   6.2%
I’d rather spend time with friends.                                                          6.0%
I’m not in physical shape.                                                                   3.9%
My parents don’t participate in outdoor activities.                                          3.3%
I don’t enjoy exercise.                                                                      2.1%
I’m worried I might get hurt.                                                                1.9%
I think it’s spooky in the outdoors.                                                         1.5%
                                                                                 * Based on 2008 data




                                                                                                         9
Methodology
During January and February 2010, a           all results are indicative of the state of
total of 40,141 online interviews were        sports and leisure participation. Caution is
carried out with a nationwide sample          recommended, however, in placing undo
of individuals and households from the        emphasis on trends extending back to
US Online Panel operated by Synovate.         2006.
A total of 15,067 individual and 25,074
household surveys were completed. The         Youth Interviews
total panel has over one million members      All interviews of children under 13 were
and is maintained to be representative        carried out following the guidelines set
of the US population. Oversampling of         out in the Children’s Online Privacy
ethnic groups took place to boost response    Protection Act of 1998 (COPPA). No
from typically underresponding groups.        children were contacted directly. The panel
                                              is a balanced sample of households with
A weighting technique was used to             children in each age group, but contact
balance the data to reflect the total US      is always made through designated adult
population aged six and above. The            panelists. The adult panelist receives the
following variables were used: gender,        survey invitation on behalf of a specified
age, income, household size, region and       child, age 6 to 12, and they are asked to
population density. The total population      complete the survey together. Respondents
figure used was 281,658,000 people            ages 13 to 17 are contacted in a manner
aged six and above. The report details        similar to respondents ages 6 to 12, but
participation among all Americans: youth,     they are asked to complete the survey
young adults and adults.                      themselves.

The 2009 participation survey sample size     Notes
of 40,141 completed interviews provides       Unless otherwise noted, the data in this
a high degree of statistical accuracy.        report was collected during the latest
All surveys are subject to some level         2010 participation survey, which focused
of standard error—that is, the degree         on American participation in the 2009
to which the results might differ from        calendar year. 2006, 2007 and 2008
those obtained by a complete census of        data noted in the report was collected in
every person in the U.S. A sport with a       previous surveys.
participation rate of five percent of the
total population has a confidence interval    For greater accuracy, snow sports
of plus or minus 0.21 percentage points       participation is measured annually for
at the 95 percent confidence level. This      each winter season. 2009 participation
translates to plus or minus four percent of   represents participation in the 2008/2009
participants. Small groups’ participation,    winter season, 2008 participation
especially those with less than one million   represents participation in the 2007/2008
participants, can be expected to fluctuate    winter season, and 2007 participation
from year to year.                            represents participation in the 2006/2007
                                              winter season. Hunting represents a
The survey methodology changed slightly       combination of four individually measured
in 2007 to include household interviews       activities, including hunting (rifle),
in addition to individual interviews. The     hunting (shotgun), hunting (handgun) and
two methodologies are comparable, and         hunting (bow).




10
Montrail                                      The Outdoor Foundation
1414 Harbour Way South                 4909 Pearl East Circle, Suite 200
Ford Point, Suite 1005                             Boulder, CO 80301
Richmond, CA 94804                                        303.444.3353

www.montrail.com                           www.outdoorfoundation.org

® Montrail and the Montrail          ® The Outdoor Foundation and The
logo are registered trademarks   Outdoor Foundation logo are registered
 of Montrail                     trademarks of The Outdoor Foundation

© 2010, All Rights Reserved                © 2010, All Rights Reserved


Cover photo © Rob Curtis
A Partnership Project of:




© 2010, All Rights Reserved

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Outdoor foundation research trailrunning 2010 usa

  • 1. a Special reporT on Trail running 2010 A Partnership Project of:
  • 2. Trail running Trail running offers a uniquely rewarding suburban walking paths and on wilderness report gives an overview of trail running outdoor experience that gives participants trails across the country. in the United States, presenting detailed an opportunity to stay fit and escape the information on participation by gender, built environment of many urban and In 2009, this activity attracted 4.8 million age, ethnicity, income, education and suburban communities. With increasing participants. These participants averaged geographic region. Data is also provided visibility in recent years, trail runners 31.8 trail running days each for a total on common barriers to entry as well are hitting their stride in city parks, on of 153.7 million outings. This special as popular “crossover” sports for this important group. Participation in Trail Running by Year All Participants, Ages 6+ 2.0% 1.5% Participation Rate 1.7% 1.5% 1.7% 1.7% 1.0% 4.6 4.2 4.9 4.8 Million Million Million Million Participants Participants Participants Participants 0.5% 0.0% 2006 2007 2008 2009 Participation in Trail Running by Age All Americans, Ages 6+, 2009 4% Participation in trail running varies by age. A one-year snapshot of trail running participation reveals the popularity of the 3% activity among specific age groups and Participation Rate suggests the life cycle of participation. 2% 3.5% Unlike many outdoor activities, which 2.8% decrease in participation through 1.6% adolescence, trail running increases in 1% participation among youth as they age to 0.8% a high of 3.5 percent among ages 18 to 0.5% 24. After young adulthood, participation 0% declines to .8 percent among adults ages 6-12 13-17 18-24 25-44 45+ 45 and older. Age 2
  • 3. annual Outings In 2009, trail running participants made 153.7 million annual outings. For some participants, this meant getting out once a season and for others, once a month or 1-3 times week. 25.4% 4-11 times 28.7% 31.8 days The average trail runner got 104+ times 7.2% out 31.8 days in 2009. es tim 12-23 times 1 03 52- 9.0% 14.4% 24-51 times 15.3% Demographics Division of trail running participants by demographic Gender Age Income Education Ethnicity 100% African 6.4% American/ Post- 20.0% 45+ 20.5% Black Graduate 9.8% 31.5% $100,000+ 36.5% Female 80% Asian/ Pacific Islander College $75,000 to 31.4% 15.8% Graduate 60% $99,999 48.9% 25-44 Caucasian/ 69.1% White $50,000 to 1 to 3 Years 21.1% 40% $74,999 College 26.3% Hispanic 63.5% Male High School $25,000 to 19.1% Graduate 20% 20.8% 18-24 $49,999 9.4% 1 to 3 Years High School 13-17 Less than 7.0% 11.1% 7.5% 12.6% 8th Grade or less $25,000 Other 0% 6-12 4.5% Other .8% 3.7% 2.8% 3
  • 4. Crossover Participation What team, outdoor, indoor fitness and other Outdoor activities do trail runners participate in? Tennis 28.2% Indoor Fitness Track and Field 16.1% Team Softball 19.4% Soccer 21.7% Baseball 15.6% Other Bicycling on Road/Paved Surface 44.9% Freshwater Fishing 32.3% Stationary Cycling 43.8% Car or Backyard Camping 38.3% Hiking 52.3% Basketball 30.2% Running on Road/Paved Surface 82.6% Aerobics 41.2% Golf 32.1% Stretching 44.8% Free Weights 70.3% Billiards 41.6% Bowling 50.8% Treadmill 50.8% Walking (Fitness) 61.7% Wildlife Viewing 24.8% Weight Machines 55.4% Abdominal Machine 34.3% Football 28.4% Volleyball 24.6% Swimming 24.2% Birdwatching 22.0% Table Tennis 28.9% Running/Jogging 82.6% Camping (Car or Backyard) 38.3% * Climbing (Sport, Indoor, 24.9% Bouldering, Traditional, Ice or Alpine/ Mountaineering) * Free Weights (Barbells, Dumbells and 70.3% Abdominal Machine/Device 34.3% Wildlife Viewing 24.8% Hand Weights) Walking (Fitness) 61.7% * Wildlife Viewing or Bird Watching 33.7% * Volleyball (Court, Grass and Beach) 24.6% Free Weights (Hand Weights) 55.5% Elliptical Motion Trainer 32.6% Swimming (Fitness/Competition) 24.2% Weight/Resistance Machines 55.4% Fishing (Freshwater/Other) 32.3% Darts 23.6% Free Weights (Dumbells) 54.7% * Golf (9/18 Hole or Driving Range) 32.1% * Shooting and Target Shooting (Sport 23.4% Clays, Trap/Skeet, Rifle, and Shotgun) Hiking (Day) 52.3% Stationary Cycling (Upright) 31.7% Other Exercise to Music 23.1% * Bicycling (Road/Paved Surface, 50.8% * Paddling (White Water Kayaking, Sea/ 31.2% Golf (Driving Range) 23.0% Mountain/Non-Paved Surface or BMX) Tour Kayaking, Recreational Kayaking, Canoeing or Rafting) Treadmill 50.8% Home Gym Exercise 30.7% Birdwatching 22.0% Bowling 50.8% Basketball 30.2% * Soccer (Indoor and Outdoor) 21.7% Bicycling (Road/Paved Surface) 44.9% Table Tennis 28.9% Climbing (Sport/Indoor/Boulder) 21.4% Stretching 44.8% Yoga 28.6% Backpacking 20.5% Free Weights (Barbells) 44.7% * Football (Touch, Tackle and Flag) 28.4% Bicycling (Mountain/Non-Paved 20.0% Surface) * Stationary Cycling (Upright Bikes, 43.8% Aerobics (Low-Impact) 28.3% Rowing Machine 19.9% Recumbent Bikes or Spinning) * Camping (Car, Backyard or RV) 43.5% Tennis 28.2% Stationary Cycling (Spinning) 19.8% Billiards/Pool 41.6% Stair-Climbing Machine 27.4% * Softball (Regular and Fast Pitch) 19.4% * Aerobics (High Impact, Low Impact and 41.2% Aerobics (High-Impact) 27.2% * Kayaking (White Water, Sea/Touring 19.0% Step) or Recreational) * Fishing (Fly, Freshwater and Saltwater) 38.3% Golf (9/18 Hole Course) 25.5% Football (Touch) 18.9% * Denotes participation in at least one of the multiple activities listed. 4
  • 5. geography of Trail running Participation US Census Regions 1. Pacific 6. East South Central 8. Middle Atlantic Participation rate: 2.1% Participation rate: 0.9% Participation rate: 1.2% Percent of all US participants: 18.8% Percent of all US participants: 3.0% Percent of all US participants: 9.6% 2. Mountain 7. South Atlantic 9. New England Participation rate: 2.1% Participation rate: 2.1% Participation rate: 1.8% Percent of all US participants: 8.7% Percent of all US participants: 24.3% Percent of all US participants: 5.1% 3. West South Central Participation rate: 1.5% Percent of all US participants: 10.0% 9 4. West North Central 1 Participation rate: 1.8% 4 8 Percent of all US participants: 7.1% 5. East North Central 2 5 Participation rate: 1.5% Percent of all US participants: 13.3% 7 6 3 5
  • 6. Trail running and road running Crossover Participation Trail Running and Road Running Crossover Participation All Americans Ages Ages 6+, 2009 All Americans, 6+, 2009 82.6% Crossover Trail Running 4.8 Million Participants Running / Jogging on Paved Surfaces 43.9 Million Participants accessible Walking Paths All Americans, Ages 6+ Americans with comprehensive networks of safe and clearly designated walking paths in their neighborhoods are over 120% more likely to participate in trail running than Americans without paths. * Based on 2008 data First Time Participants All Americans, Ages 6+, 2009 13.1% of trail runners tried the sport for the rst time in 2009 6
  • 7. Time Traveled from Home Time Participants Traveled from Home on Their Last In-Season Trail Running Trip, Ages 6+, 2009 15 minutes 40.8% Over a day 30 minutes 0.6% A day 21.9% 1.5% 4 hours 2.9% 2 hours 10.5% 1 hour 21.9% Competition All Americans, Ages 6+ 2.2% of trail runners compete in trail running for an average of 15.4participant days per * Based on 2008 data Most Popular Trail and road races among Competitive Trail runners Ages 6+, 2009 0% 10% 20% 30% 40% 50% 60% 70% Fun Run 60.8% 5K Run 52.2% 10K Run 22.9% Half-Marathon 18.0% Other Running Event 17.4% Marathon 8.0% 7
  • 8. Trail running: a gateway to the Outdoors Participation in outdoor recreation often participation in other outdoor activities. begins with specific “gateway” outdoor Trail runners are extremely likely to pursuits. These activities — fishing, participate in multiple outdoor activities. bicycling, running on paved surfaces, Only a small percentage of trail runners — trail running, camping and hiking — are 1.6 percent — participate in trail running popular, accessible and often lead to and no other outdoor activity. Trail Running Participants: Outdoor Enthusiasts Participate in trail running and another outdoor 98.4% activity Participate in 1.6% trail running alone 0% 20% 40% 60% 80% 100% Who introduces Trail runners to Outdoor activities? “Who influenced your decision to participate in outdoor activities?” ages 6+ Friends 46.8% Parents 32.8% Myself (no one else influenced me) 32.2% Brothers, sisters or other relatives 23.5% Community program (Boy Scouts, YMCA, neighborhood program) 11.5% School program 11.0% TV, movies, magazines, books or web sites about the outdoors 9.8% Experienced mentor 9.2% Outdoor education program such as Outward Bound 4.2% Media icon, sports figure or accomplished athlete 4.1% * Based on 2008 data 8
  • 9. What Do Trail runners Enjoy about Outdoor activities? “What motivated your decision to participate in outdoor activities?” ages 6+ It’s relaxing. 64.5% It’s a great way to get exercise. 60.6% It’s fun. 57.8% I want to be healthy. 55.8% I enjoy discovery and exploration. 48.5% I get away from my usual routine. 45.4% I like challenges. 39.5% I like new experiences. 39.1% I get a feeling of accomplishment. 34.0% I can participate in outdoor activities near my house. 33.6% I get to spend time with my friends. 27.0% * Based on 2008 data What Keeps Trail runners From getting Outdoors More Often? “What keeps you from participating in outdoor activities more often?” ages 6 + I don't have the time. 58.0% I'm not interested. 18.4% I don’t want to spend the money on gear or equipment. 18.2% I’m involved in other activities such as team sports and fitness activities. 18.2% I have too much work/schoolwork. 14.9% I don’t know people to go with. 12.9% I don’t know how to get started, what to do or where to go. 8.9% I would rather spend free time watching TV/movies, surfing the net or playing video 8.5% games. There aren’t places to participate in outdoor activities near where I Iive. 7.6% I don’t like bugs or dirt. 6.2% I’d rather spend time with friends. 6.0% I’m not in physical shape. 3.9% My parents don’t participate in outdoor activities. 3.3% I don’t enjoy exercise. 2.1% I’m worried I might get hurt. 1.9% I think it’s spooky in the outdoors. 1.5% * Based on 2008 data 9
  • 10. Methodology During January and February 2010, a all results are indicative of the state of total of 40,141 online interviews were sports and leisure participation. Caution is carried out with a nationwide sample recommended, however, in placing undo of individuals and households from the emphasis on trends extending back to US Online Panel operated by Synovate. 2006. A total of 15,067 individual and 25,074 household surveys were completed. The Youth Interviews total panel has over one million members All interviews of children under 13 were and is maintained to be representative carried out following the guidelines set of the US population. Oversampling of out in the Children’s Online Privacy ethnic groups took place to boost response Protection Act of 1998 (COPPA). No from typically underresponding groups. children were contacted directly. The panel is a balanced sample of households with A weighting technique was used to children in each age group, but contact balance the data to reflect the total US is always made through designated adult population aged six and above. The panelists. The adult panelist receives the following variables were used: gender, survey invitation on behalf of a specified age, income, household size, region and child, age 6 to 12, and they are asked to population density. The total population complete the survey together. Respondents figure used was 281,658,000 people ages 13 to 17 are contacted in a manner aged six and above. The report details similar to respondents ages 6 to 12, but participation among all Americans: youth, they are asked to complete the survey young adults and adults. themselves. The 2009 participation survey sample size Notes of 40,141 completed interviews provides Unless otherwise noted, the data in this a high degree of statistical accuracy. report was collected during the latest All surveys are subject to some level 2010 participation survey, which focused of standard error—that is, the degree on American participation in the 2009 to which the results might differ from calendar year. 2006, 2007 and 2008 those obtained by a complete census of data noted in the report was collected in every person in the U.S. A sport with a previous surveys. participation rate of five percent of the total population has a confidence interval For greater accuracy, snow sports of plus or minus 0.21 percentage points participation is measured annually for at the 95 percent confidence level. This each winter season. 2009 participation translates to plus or minus four percent of represents participation in the 2008/2009 participants. Small groups’ participation, winter season, 2008 participation especially those with less than one million represents participation in the 2007/2008 participants, can be expected to fluctuate winter season, and 2007 participation from year to year. represents participation in the 2006/2007 winter season. Hunting represents a The survey methodology changed slightly combination of four individually measured in 2007 to include household interviews activities, including hunting (rifle), in addition to individual interviews. The hunting (shotgun), hunting (handgun) and two methodologies are comparable, and hunting (bow). 10
  • 11. Montrail The Outdoor Foundation 1414 Harbour Way South 4909 Pearl East Circle, Suite 200 Ford Point, Suite 1005 Boulder, CO 80301 Richmond, CA 94804 303.444.3353 www.montrail.com www.outdoorfoundation.org ® Montrail and the Montrail ® The Outdoor Foundation and The logo are registered trademarks Outdoor Foundation logo are registered of Montrail trademarks of The Outdoor Foundation © 2010, All Rights Reserved © 2010, All Rights Reserved Cover photo © Rob Curtis
  • 12. A Partnership Project of: © 2010, All Rights Reserved