1. SOCIAL NETWORKING
Mktg8125.010 examine trends in Internet marketing
techniques, including social networking and online
magazines
Mktg8125.038 describe uses of social networking sites for
marketing activities

2. SOCIAL NETWORKING SITES
Web-based services that allow individuals to
 (1) construct a public or semi-public profile within a
bounded system,
 (2) articulate a list of other users with whom they
share a connection, and
 (3) view and their list of connections and those lists
made by others within the system.

3. SOCIAL NETWORKING & ADVERTISING
 Increase spending
 Businesses plan to increase spending on social
networking by 25%
 Most used
 More businesses use social networking than any other
online tactic

4. ONLINE MARKETING USAGE OF US SMALL
BUSINESSES BY TACTIC
 Socail Networking – 63%
 Company Website – 62%
 Email (current clients) – 60%
 email (potential clients) – 54%
 Search engine optimization – 46%
 E-commerce – 40%
 Banner ads – 40%
 Pop-up ads – 23%
 Mobile ads – 18%
Source: www.emarketer.com

5. MOST POPULAR SOCIAL NETWORKING SITES
 Facebook
 Myspace
 Twitter
 Linked In
How is twitter different?
 Send quick updates (140 words or less)

6. SOCIAL NETWORKING:
 Who uses?
 Teens
 Adults through 55
 Businesses
 Politicians
 Bands
 Artists
 Authors
 Advantages
 Free
 Huge reach globally
 Trust your friends
 Disadvantages
 Time consuming to update, especially if you have more than 1
 Overwhelming – many uses will ignore or delete irrelevant posts

7. TIPS FOR USING SOCIAL NETWORKING FOR
YOUR BUSINESS
 Don’t post controversial content
 Make it more personal than your company website
 Have a good balance of posts – not too few or too
many
 Be a friend to get friends