This is a partial selection of slides I used to present the topic of How to Build a Social Media Team for the New Media Conference held in Frederick, Maryland on February 24, 2011 (#FredNMT3). A recap of the session can be found on my blog here: http://bit.ly/eGZXgL. If you'd like me to present this topic at your event, please contact me at www.ruizmcpherson.com/contact.

1. This session focuses on how organizations can approach constructing a collaborative social media team that will work together to listen to their online communities, gather key intelligence for customer service, product development and competitive analysis purposes and engage with customers, prospects and interested third parties. Session presented by social media technologist & digital marketing strategist Mayra Ruiz-McPherson Founder, Ruiz McPherson Communications New Media Conference @ Frederick, Maryland February 24, 2011 | hosted by Frederick Chamber of Commerce

5. http://socialnewswatch.com/social-media-manager-duties-a-case-study-in-hectic/ © SocialCast 2011 www.socialcast.com

6. So what’s in a position title? Accelerated Value, Social Media & Cloud Computing Internship Communications and Social Media Specialist Consumer Social Media Manager Content & Social Media Strategist Copywriter & Social Media Specialist Customer Advocacy Rep, Social Media Denver-based social media alchemist Digital / Social Media Director Director of Digital Content and Social Media Director of Digital Promotion and Online Marketing Director of Social Media Director, Community and Social Media Director, Digital and Social Media Director, Social Media & Digital Content Manager of Social Media Manager, Social Media Platforms Online Marketing Specialist Online PR Associate PR/Social Media Intern Product Manager, Social Media Project Manager - Social Media & Marketing Project-Social Media Coordinator Senior Manager, Global Social Media Operations SEO/Social Media Expert Social Media & Communications Manager Social Media & Community Strategist - INTERNSHIP Social Media & Internet Specialist Social Media & Marketing Assistant Social Media and Online Specialist Social Media Analyst Social Media Assistant Social Media Associate Social Media Channel Manager Social Media Community Manager Social Media Consultant Social Media Coordinator Social Media Director Social Media Expert Social Media Intern Social Media Lead Social Media Manager Social Media Marketer Social Media Marketing Manager Social Media Projects Intern Social Media Sales Consultant Social Media Specialist Social Media Specialist & Blogger Social Media Strategist Social Media Strategy Intern Social Media Supervisor Social Media/Community Manager Social Media/Copywriter Specialist Senior Social Media Manager Supervisor, ePR and Social Media VP Services - Social Media Web Optimization & Social Media Manager

7. Job Descriptions “ must be able to lift 20 pounds”

11. © SocialCast 2011 www.socialcast.com

13. Building the team … voices & roles

15. What to look for beyond numbers & “passion” …