This presentation discusses the history and marketing of Beats headphones. It notes that Beats was founded in 2006 in California by Dr. Dre and Jimmy Iovine. By 2013, Beats had $1.5 billion in revenue with 700 employees. In 2014, Apple acquired Beats for $3 billion. The presentation also reviews Beats' social media following and digital marketing campaigns, highlighting how videos of soccer stars promoting Beats went viral. It concludes with a brief discussion of Beats' successes and challenges over time.
2. Founded
In
2006 in
Californi
a,USA
By Dr.
Dre,
Rapper
& hip hop
producer
Jimmy,
A&M
Record
chairman
Revenue
$1.5 billion
till 2013
with 700
employees
now.
High
efficiency
audio
products &
Beats
Music.
Hit among
the people
for its sharp
sound
quality.
3. HTC Purchase and non
Renewal of monster contract.
HTC Sale and Beats music
Acquired by Apple in 2014 for $3 Billion ,
Apple has a new instrument in their family
now.
4. Digital Media campaign
Facebook
• 7.32
Millions
• Likes
Twitter
• 200,000
• Followers
youtube
• 23.89
Millions
• Views
The videos of International football stars
endorsing Beats by Dre went viral.
Huge market among youth and fifa lovers.
