Role of social media in strengthening the employee community
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Role of social media in strengthening the employee community
- 1. favoriot The Salient Role of Social Media in Strengthening the Employee Community Dr. Mazlan Abbas
- 2. favoriot Create Use Live “We create the Internet” “We live and breathe the Internet” “We use the Internet” Digital Natives The Different ERAs…..
- 3. favoriot Many still feel that Social Media is something that is used for consumers, and rarely for internal
- 4. favoriot Summary • Supplementing internal communication with the aid of Social Media • Maintaining transparency of communication via Social Media for internal communication • Measuring the engagement success rates and participation of employees via Social Media
- 5. favoriot Summary • Employee engagement issue • How to instill and internalize a strong sense of belonging by the employees towards the organization • Can be done via enhanced communication track, refined leadership and an improved set of training and development. • Methods to improve communication • The social media is seen as the most possible medium. • Aid of social media • Whether the employees will feel more ‘close’ to the organization by knowing everybody and everything that happens in the organization.
- 6. favoriot Summary • Transparency as one of the major setback • Social media will assist • A better communication • Contribute to active engagement • Better working environment • Lower rate of attrition/turnover • Accelerate business, growth and profit.
- 7. favoriot What is Employee Engagement? “A heightened emotional connection that an employee feels for their organization, that influences them to exert greater discretionary effort to their work”
- 8. favoriot Key Drivers • Trust & Integrity • Nature of the Job • Career Growth Opportunities • Pride in the Organization • Coworkers • Employee development • Relationship with management
- 9. favoriot Research indicates that “29% of employees are Engaged 54 % are Not- Engaged 17 % are Actively Disengaged” [SOURCE: The Gallup Management Journal's semi-annual Employee Engagement Index]
- 10. favoriot An engaged employee has the same attitude, drive, passion , belief as the head of the organization
- 11. favoriot Better Communication Between Leaders and Employees
- 12. favoriot Leaders need to get closer to the employees Employees need to get closer to Leaders How
- 13. favoriot Communication Methods Social Media (79%) Email (75%) Intranets (72%) Face-to- Face Meetings )50%) Website (36%) Employee Newsletter (28%) How Can This Gap Be Bridged? [SOURCE: http://www.effectivehrcommunications.com]
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- 15. favoriot Social Media Socia l Medi a Enables Collaboratio n Better Communicat ion Increases Productivity Increased Particpation Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
- 16. favoriot What is Collaboration? Collaboration is the shift from a command and control culture to a more democratic, inclusive style where individuals and departments work together productive, across hierarchies, to achieve the same end game
- 17. favoriot Employees Connect & Communicate Connect & Communicate Across Functions Hierarchies Divisions Countries
- 19. favoriot Social Media Also Enables Instant User Participation
- 21. favoriot Businesse s Use Social Media Recruiting Engageme nt Corporate Knowledg e Crisis Managem ent
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- 23. favoriot RSS • Really Simple Syndication • Used to publish updates for websites with blogs, news headlines, audio and video clips • Allows readers to easily stay informed by retrieving the latest updates from the sites they are interested in instead of having to got to each site • RSS is read using an "RSS reader“ or a "feed reader“
- 24. favoriot • Blogs, wikis etc.. are all RSS capable • Subscribe to topics that are of interest to the individual • Easy to stay updated on current events • News, headlines, market updates etc. Uses of RSS
- 25. favoriot Benefits of RSS • Content generated is customized to employee needs • Micro-communities built within an organization • Like minded employees connect • Cuts down on unnecessary emails • Increases productivity
- 26. favoriot Social Networks • Online grouping of individuals into specific groups • Users have profiles that include photos/info. about them • Information displayed is customizable by user and restricted by the site • Connect with other users • Groups • Discussions • Share videos/photos/files • Customized applications • Events “ E n g a g e m e n t ”
- 27. favoriot Uses of Social Networks • Organize events quickly and easily • Internal directories with a personal touch • Start discussions or ask for information • Groups around a particular topic • Recruiting tool • People will know who knows who knows what, and will know it faster
- 28. favoriot Benefits of Social Networks • Connect people and build relationships across boundaries of geography or discipline • Provide an ongoing context for knowledge exchange • Attune everyone in the organization to each other's needs • Multiply intellectual capital by the power of social capital, reducing social friction and encouraging social cohesion • Create a community memory for group deliberation and brainstorming that stimulates the capture of ideas and facilitates finding information when it is needed. • Improve the way individuals think collectively – moving from knowledge-sharing to collective knowing. • Attract and retain the best employees by providing access to social capital that is only available within the organization
- 29. favoriot Negative Impacts of Facebook • Stalking • Distraction to the learning environment • Poor display of self- image • Spying on Employees and Unsuspected Users • Ethical Issues
- 30. favoriot Blog • Blog is short for web log • Displayed in reverse- chronological order • Images/video can be embedded into post • Posts can be tagged/categorized • RSS keeps followers up to date • Widgets for customization
- 31. favoriot Uses of Blog • Ability to comment • Provide links and thoughts on topic • Some provide commentary or news on a particular subject • Others function more as personal diaries • Customizable user interface • Leaders can provide their views and solicit employee input
- 32. favoriot Benefits of Blogs • Build a knowledge base • Shorten gap between leaders and employees • Gather valuable information • Employees have a mechanism to contribute their ideas/opinions • Easy for readers to identify hot topics Relationship Force Multiplier
- 33. favoriot Wiki • A document/website that can be edited by users • User permissions can be pre-determined • Living document • Previous edits are backed up • Easy to revert to previous versions • Customizable subscription to updates
- 34. favoriot Uses of Wiki • Documents needing approvals • Development/delivery of policy documents • Organizing events • Manuals kept up to date • Knowledge base • Planning/organizing events • Collaborating on projects • Ability to comment • Customizable user interface
- 35. favoriot Benefits of Wiki • Increases productivity • Cuts down on confusion of keeping track of documents in email • Instant feedback • Great for collaboration between geographically dispersed teams • Cuts down on unnecessary email
- 36. favoriot Microblogs • Form of multimedia blogging • Users send brief text updates • Viewed by anyone or by a restricted group which can be chosen by the user • Restricted to 140 characters • Search for relevant topics • RSS capability • Share links
- 37. favoriot Uses of Microblogs • Share links • Updates on events, meetings • Say the most important thing in the fewest words possible • Quick to read and write • Provide instant alerts to new blog posts, or interesting articles • Allows you to listen, and respond immediately
- 38. favoriot Benefits of Microblogs • Subscribers are really interested in what you have to say • Your subscribers will get to know you through the links you deliver and the comments you make • You can get to know people quickly and well • Instant way to raise awareness
- 39. favoriot Podcasting • A combination of audio and/or video that is made available for download via syndication • This syndication aspect of the delivery that separates a podcast from a file available for download • Subscribers can listen to podcasts through their computers, iPod, iTunes • Allows individuals to produce their own shows quickly and easily • Users determine the time and place to listen to their shows
- 40. favoriot Uses of Podcasting • Informational content • Promotional clips and interviews • Industry or organizational news, investor news and commentaries • Instructional informational materials • Respond to employee feedback and concerns
- 41. favoriot Benefits of Podcasting • Reach a new audience by including another media option • Audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web • Build a relationship with your listeners by putting a voice to you • Highlight your authority by giving away useful information can highlight your expertise in your field and might make people more likely to trust you in future
- 42. favoriot Video / Photo Sharing • Tools that enable the upload and sharing of videos/images • Sharing of ideas through videos/photos • Easy to create via webcams, mobile phones • Easy to embed within blogs, wikis, microblogs
- 43. favoriot Uses of Video / Photo Sharing • Break down barriers and disseminate information clearly • Easy to produce via webcams, mobile phones • Share ideas through these media • Can respond to an update with a video/image
- 44. favoriot Benefits of Video / Photo Sharing • Entertaining and engaging • Organization updates • Visual Corporate history • Most likely to get your message across to your employees • Create micro- communities around a topic/discussion
- 45. favoriot 7 Tips for Implementing Social Media in Your Company
- 46. favoriot 7 TIPS Establish Ownership Protected Twitter Accounts Internal Company Blog Bring Social Media Reports to Regular Meetings Obtain Executive Buy-In Not for Entry-Level Employee [Source: Corporate Eye]
- 47. favoriot Implementing Social Media Within Your Organization
- 49. favoriot Ingrain Social Networking into Corporate Culture • Develop your social networking policy • Announce the social media plan to employees (Sales growth? Customer service? Corporate branding?) • Launch social networking to new hires in their onboarding program • Consider doing some social media training • Make it fun (but know the rules – acceptable use, amount of time) • Reinforce good, social media etiquette regularly • Give periodic employee updates on how online initiatives are working
Notes de l'éditeur
- Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn.
- Employers faced with reduced communication budgets and resources are turning to social media to keep their workforces engaged, according to a survey released today.To better engage your employees, make sure they know of the company successes. Employees always appreciate getting the "inside scoop," and it makes them feel more a part of the company team. Of course, there may be some employees who abuse the privilege of having access to social media sites. But the other benefits to allowing employees to access these sites - higher employee engagement, better customer service, etc - can far exceed the downside.
- Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn.
- A regular blog posting from the president or management team providing insight into new product launches, sales trends, and new market opportunities can help employees feel more a part of the company, and help them understand how their role affects the company.
- Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, more personally and more effectively.
- We want to transform how we communicate and collaborate internally using social media tools and techniques. If this is how our people are communicating outside the office, it’s important that we make the channels available to them at work.
- Corporate blogs are nothing new. They have been around long enough to see mainstream adoption from companies like GM, HP and Bank of America. Corporate blogs are usually maintained by marketing or PR teams, with CEOs and upper level execs popping in every once and awhile to make an announcement or two. Most CEOs that don’t use social media say they “don’t have time to play on the Internet” or “It’s not a good use of my time”.
- Establish some rules around usage - appropriate sites to visit on company time vs. over the lunch hour, limit the amount of time allowed on social media, posting to company sites, etc.
- Helping your employees understand their role in building your company through the proper use of social media can be made part of a healthy, corporate culture. Once the parameters are set, continue to develop ways that your employees can play a part in growing the company using new technology tools.