6. Post-graduate Youth Culture
• iGeneration
• Technology immersed
• Early adopters
• Sphere of consumption
and production
• Convergence of on/
offline life
• Flows of information
• ‘Of the moment’
interaction
7. Reachability
• New pattern of communication ‘presence’
• Re-drawing of social boundaries
Interval/ Mail Newspaper
Lengthy email blog
Phone SNS
Immediate/ text
Concise IM
One-on-one/ Reach/
Dialogue Broadcast
8.
9. Commitment to SNS
• Naturalisation of ties
• Inner disposition to sustain connections
• ‘Faithfulness’ stabilises relationships
• Communication takes place multitude of
pauses, silences, actions; presence and
absence
• Ultimately social ties = basic units of SNS
10.
11.
12. Characteristics of SNS
• Profile
• Pictures
• Privacy settings
• The Wall
• Finding/making friends
• Groups
• Events
• Status
• News and mini feeds
• Notes and shares
• Mobile
• ..and then the poke
13.
14. Reasons for SNS popularity
Facebook
• Uniform design
• Privacy settings
• Tagging
• Posted items and notes
• Imports
• Photo and video shares
• Non-invasive ads
15.
16.
17.
18. Expectations for work culture
• Co-operation
• Integration
• Community language
• ‘Informal’ formal
• Non-hierarchal ‘top-down’ structures
• Collaborative
19. iGen workers: Already ready
• New sets of
‘transferable skills’
• Multitude of interfaces
and devices
• Information savvy - cult
of the information
‘expert’
• Critical thinkers
20. SNS’s: Friend, Fad or Foe?
• Loss of productivity
• Bandwidth and system crashes
• Security
• Leisure pursuit on company time
• ‘It’s just a fad’
21. Bad press
• Silicon.com Half of businesses restrict employee
access (August 2007)
• Paul Broome CTO at 192.com, BANNED Facebook
- add-on applications were taking 40 per cent of the
company's available internet connection
22. SNS BANNED; too hasty?
• Media scare-mongering
• Educating the corporate sector - how best
support SNS
• New guidelines and company etiquette
• Corporate strategy for presence on SNS
• Companies that support SNS IBM, Deloitte
PricewaterhouseCoopers, SKYPE
23. Networking or not working?
• Flexibility
• Establish patterns of expected behaviour and
guideline codes
• Re-structuring of working life
• Not necessarily ‘top-down’ approach
24. Examples from industry
IBM
• Computer programmers cite a ‘creative’ and
‘engaging’ environment
• Convergence of work and digital spaces
• Value added to corporate activities
• Part of co-networking
‘Being able to reach out to the right person for
expertise and knowledge - this is one of the primary
values of any knowledge-based worker’
Ross Dawson IT commentator 2007
25. The new tools for work
Need a more balanced approach, rather than
media scare-mongering and negative knee-
jerk reaction.
‘I don’t wait for my RSS feeds to bring me
the news, Facebook is my first port of call for
update to the minute and valuable
information’
Ian Forreseter BBC
26. New kind of work community
• SNS can provide contextual backdrop to
work ‘place’
• ‘Community feel’
• New corporate ‘friendlier’ identity
• Opening up of new interfaces and working
culture
• E.g. email now recognised as key to
companies. Castell’s - Network Society,
information flows and social capital
27. Not just about places
Old: Place - on/offline
New: SpaceS - always
on
Mobility - networks
available everywhere
and at any time
30. OMG get out. Makes me want
This looks better to work!
than my
apartment!
Exactly how an Wow a friendly
office should be! AND
professional
environment and
they encourage
web surfing too!
Everyone should
have a work
space as cool as
this!
31. Reasons you should be watching
SNS
• FB recent deal with Jobster - source for
employees
• Help understand potential customer base
• Recognise potential medium for product and
company promotion
• Identify new shifts and trends in consumer
behaviour
• Encourage innovation
32. Future projects
• Corporate SN resource that can be melded
with already established SNS
• Foster networking links, new clients,
customers, employees
• Map where people are in companies
• Tie into IM, SKYPE - create creative
collaborative work between people who may
not be in same dept or building
33. Some challenges
• Security
SN material only on company intranet and not
accessible to individuals outside the company.
Facilator of new projects
• Compulsory for all?
Need to introduce SN to everyone in company -
training
• View SN as part of working environment
• Reject temptations to surveil employees
• Allow interactions to be ‘playful’
34. Opportunities
• Promotes sense of
belonging - community
• Facilitates networking
at all levels
• Rewards ‘collective
intelligence’
• Fosters creativity
• Promote cross-
organisation
relationships
35. From watermelon to the peach
• ‘Always on’ employees
• Mobilities
• Facilitator
• New way of promoting new connections and
maintaining existing relations
• Essential to innovation
and productivity
• Ultimate user-based tool
• Workers more equal than
ever before
