2. Links Matter
The web is a hypertext medium
So are help systems
A page that does not link to anything
is a dead end
3. Links in HTML
<p>Hawkes‘ final film is a lighthearted
Western in the Rio Bravo mold, with
<a
href="http://www.johnwayne.com/">
the Duke</a> as an ex-Union colonel
out to settle some old scores.</p>
4. Hard Links
A hard link identifies a resource to link to
5. Hard links are hard work
Author discovers a resource to
link to
Author creates link to chosen
resource
Author manages and updates
link over time
7. The problem with hard linking
If a topic is reused in more than one
location, what do you do about the links?
First use Second use
C C
B
A A ? F
D E D
8. Remove all the links?
Lonely topics
First use Second use
C C
B
A A F
D E D
9. Externalize the links
Move the links to a map file
New map file required for each use
Heavy creation and maintenance burden
Will tend to limit amount of linking that is practical
First use Second use
Map file for first use Map file for second use
AB AC
AC AD
AD AF
AE
10. Soft linking
A soft link identifies the subject that
is mentioned
11. Soft links in XML
<p><director name="Howard
Hawkes">Hawkes'</director> final
film is a lighthearted Western in the
<movie>Rio Bravo</movie> mold,
with <actor name="John Wayne">the
Duke</actor> as an ex-Union colonel
out to settle some old scores.</p>
12. How do links get made
Topics are indexed by subject
15. Soft linking != redirection
No resource is identified in any way
16. Connection is by subject only
No resource has to exist to name a
subject
17. Soft linking and reuse
Links are created by querying the available
topics in each place a topic is used
First use Second use
C C
B
A A F
D E D
18. What if no topic found?
Sometime there will be no topic in the
current set for a reference
C
A F
D
19. Not topic, no link!
No broken link, because no link to
break
C
A F
D
20. Mentions are not links
Text must be written so that links are
omissible
No “For more information, see …”
No “Click here.”
Authors can mark up all significant
mentions
If there is a topic on that subject, you
get a link
If not, no harm done
21. No link, no problem
Lack of a topic to link to not
necessarily a problem
There are simply no topics on that
subject in this collection
Or, it may signal something missing
from the collection
22. What if multiple topics found?
More than one topic can cover the same subject
24. Handling multiple link targets 1
Create a popup
with multiple links
Topics on John
Wayne
• Filmography
• Biography
25. Handling multiple link targets 2
Gather all the links
at the end of the
topic
More on John Wayne
• Filmography
• Biography
26. Linking style options
Mentions are not links
Therefore, linking style is not determined
at authoring time
Mentions are never explicit links, so you
can link inline or out of line in build
Ensures consisten style when reusing
content from multiple authors
Also, can use index markup to
generate related topics links.
28. Cost of discovery: hard links
Author has to find the resource to link
to each time
Multiple authors linking to the same
resource discover it independently
Discovery breaks the author’s stream
of thought
Cost increases with size of collection
29. Cost of discovery: soft links
Authors do not do resource discovery
when writing
Just mark up mentions of subjects
Mark them all up, it costs nothing
No interrupting flow to find linkable
resources
No need to browse the collection
30. Forward looking
How do you link to
topics that do not
yet exist?
But you can always
mark up mentions
of subjects
Subjects are always
there
Topics on those
subjects may
appear later
31. Future-proof
Hard links are
fragile, volatile
Require
maintenance
Marked-up
mentions of
subjects are stable
The Duke will
always be John
Wayne
32. Quality
The best topic on a subject is chosen
by the author of that topic
33. Helps validate content
Coverage
Reveals missing topics
Duplication
Use indexes to detect duplication
Terminology
Discover incorrect terms in text or
indexes
34. Summary
Soft linking addresses key linking
challenges
Reuse: enables transparent reuse of
topics
Discovery: authors don’t have to hunt for
link targets
Maintenance: soft links don’t require
much maintenance
Quality: subject experts identify the best
resources on a subject
Links are a powerful aspect of eMedia products. The capacity to link to other resources at will is one of the key things that sets true eMedia apart from plain old "books on glass" approaches. But the creation and management of links presents substantial challenges, especially when you are creating content that may be used in different contexts and in different media.