This is the culmination of a semester\'s worth of research, strategizing, planning and writing for our client, the KU School of Journalism.

1. #$%&
'($&# !!"#""
)*+,-./01+2,34,+5+02)*316

2. "#$%&'()'*(+,&+,-
Executive Summary 3
Situation Analysis 8
Primary Research 23
SWOT Analysis 40
Target Audience 43
Creative Brief 50
Objectives, Strategies & Tactics 54
Budget 65
Prediction & Evaluation 69
Appendices 77
!

3. /!"/
&0&12,34&'-255#67
.

4. /!"/&0&12,34&'-255#67
9(2+:&:'3+'!;<8'#+:'+#,3(+#%%7'#116&:3,&:'-3+1&'!;=>?'"@&'A+34&6-3,7'()'B#+-#-'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5'#+:'
' !G'H+16&#-&',@&'I(I2%#,3(+'()'6#13#%'53+(63,3&-G
' 8G'H5I6(4&',@&'J&$-3,&G
K
1(+-,#+,',23,3(+'3+16&#-&-G''
3-'#'I6($%&5G''
8

5. /!"/
K
K
K
K
=

6. /!"/
,@&K53+:'#J#6&+&--':#3%7G''
#6&'5&#+,',('(I&+',@&'%3+&-'()'1(552+31#,3(+?'6#3-&'-1@((%'#J#6&+&--'#+:'16&#,&'#'-&+-&'()'1(552+3,7'J3,@3+',@&'-1@((%G'
'
L

7. /!"/
B63-,&+'D:#5- /N2%,35&:3# K
N#,,@&J'P#6+&,, /*(552+31#,3(+- *((6:3+#,(6
M631' /*6&#,34&
K
O3+:-#7'H$#66# / D+#%7-,RC63,&6
N#,,'O#P2:# /
Q#+&--#'"#7%(6 / *((6:3+#,(6
!+&'&"'3-'#%%'#$(2,G
"#$% &'&()*

8. /",/
-3,2#,3(+'#+#%7-3-
S

9. /",/ -3,2#,3(+'#+#%7-3-
!"#$%&'(&)*+
K
6&+1&?'"@&'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5'#+:'N#--' K
!;<8G'' K
J&$-3,&?',@&'3+-,3,2,3(+'J#-'+#5&:'#),&6'C@3,&'3+'!;>.G''C3%K
%3#5'D%%&+'C@3,&?'(J+&6'()',@&'M5I(63#'T#U&,,&?'J#-'V+(J+'
K
E1@((%',(:#7G''"@&')#12%,7')(12-&-'(+',@&'-,2:&+,-'#+:'#6&' ,('J63,&'#+:'&:3,'J3,@',@&'@&%I'()'I6()&--(6-'#+:'I&&6-'#%3V&G'
'
"@&' *#6&&6' *&+,&6' 3-' #%-(' #' )#+,#-,31' 6&-(261&' )(6' ,@(-&' 3+K
-&126&'#'%3)&G'"@&'1266312%25'16(--&-'#'52%,3K:3-13I%3+#67'I%#,K K
)(65G' ' "@3-' 3-' #' 52-,' )(6' #+7' F#7@#JV' F(26+#%3-,' 3+' (26' +&J' #+1&'#-',@&7'&+,&6',@&'J(6V)(61&G'
5&:3#'J(6%:G
'
>

10. ;

11. /",/
!"#$%&',%,"+(#(
I&61&+,G''"@&'F(26+#%3-5'E1@((%'@#-'#II6(035#,&%7'#'S'I&61&+,'53+(63,7'&+6(%%5&+,G''
:34&6-&'I(I2%#,3(+'()'-,2:&+,-?'#+'3+16&#-&'3+'5#%&'&+6(%%5&+,'3-'+&&:&:G''
K
-./001'-2.34551'6/332.7'8'64494.:''#354.;/4<:''=4>.?2.@'AA1'ABCC:
!<

12. !!

13. /",/
!D**$%&'E,+F,G6'E)D*%,"#(&(
*266&+,'-,2:&+,-'1(+-3-,'5(-,%7'()'!>K.=K7&#6K(%:'-,2:&+,-G''T&+:&6'3-'-%#+,&:',(J#6:')&5#%&-G''N3+(63,7'I6&-&+1&'3-'S'I&61&+,G'
'
!2?H2I/23
$#%
###
F/IJ23/H
#'
&
,9./H23',K4./H23 '(
%
,I/23 ')
#
,K4./H23'#37/23
$
F2<2//23
' &'$
!.

14. /",/
5(-,'#6&'I#6,K,35&'J(6V&6-G
!*+,-./0.12,34,5267.125"'3+',@&'F(26+#%3-5'E1@((%'#6&'3+',@&'!82/92.:;0,<3==61;092;31",,6#1V?'
' !%+,-./0.12"' ' !>.?5,917,@143/=92;31"G'' "@&7'#6&'3:&#%3-,31?'-(13#%%7'1(+K
!8

15. /",/
#%LD(&*+')M$*M#$G'8'&*$%L('
K
K
!=

16. !
D3/;4.I/5/4I'2.4'I5.?NN0/3N'5O'P44J'?J'</5Q'5Q4'
HQ23N/3N'54HQ3O0ON@1'/5I'HOI5'237'I?JJO.5RI5299:
"
!L

17. ! !
/",/
W(-3,34&'"6&+:-
X K K
K
1(5&-G''
K
9&:&6#%'93+#+13#%'D3:'1(+,3+2&-',('$&'2+-2$-,#+,3#%'
X
+&&:-G''
K
X
K
X
&5I%(75&+,G
K
-2II(6,K-,#))G

18. F(26+#%3-5
K
$&%3&4&'+&J-I#I&6-'#6&'(+'#':&1%3+&?'$2,'3+'6&#%3,7?'I63+,'13612%#,3(+'@#-'3+16&#-&:'5(6&',@#+'L'I&61&+,'J(6%:J3:&'3+',@&'I#-,'
K
!S

19. ! !
/",/
W(-3,34&'"6&+:-
X K
X *(5E1(6&G1(5?'3-'8GL'53+2,&-G
3+16&#-&:'8!'I&61&+,G
X
.<!!?'3,'6(-&'.;'I&61&+,G
X N($3%&'1(552+31#,3(+'3-'(+',@&'63-&G''*266&+,%7?'#6(2+:'
.<'I&61&+,'()'1&%%'I@(+&'2-&6-'3+',@&'AGEG'@#4&'#'E5#6,K
X H++(4#,3(+'3-'3+G
!>

20. /",/
!)ST$&#&#M$',%,"+(#(
"@&'A+34&6-3,7'()'B#+-#-'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5'#+:'N#--'*(552+31#,3(+-Y'1(5I&,3,(6-'#6&'+#,3(+J3:&G'
'
,@&'1(5I&,3,(6-Y'J&$-3,&-G
"@&'A+34&6-3,7'()'N3--(263'Z'*(%25$3#?'N(G
K
B#+-#-'E,#,&'A+34&6-3,7'Z'N#+@#,,#+?'B#+G
())K1#5I2-'1%3&+,-G''
!;

21. /",/
A+34&6-3,7'()'*(%(6#:('Z'P(2%:&6?'*(%(G
+&J-K&:3,(63#%G''M))&1,34&'F2+&'8<?'.<!!?',@&'E1@((%'()'F(26+#%3-5'#+:'N#--'*(552+31#,3(+-'J3%%':3--(%4&'3+,('#':&I#6,5&+,'()'
"@&'1#6&&6'J&$-3,&'@(-,-'3+,&6+-@3I'(II(6,2+3,3&-'#+:'1#6&&6'(II(6,2+3,3&-G
*#6&&6'E&6431&-'1((6:3+#,(6G''
A+34&6-3,7'()'H(J#'Z'D5&-?'H(J#
K
+#%3-5G
.<

22. /",/
.!

23. / -./
I635#67'6&-&#61@
..

24. / -./ I635#67'6&-&#61@
F#UF'(!F))"'*$($,*!F
N&,@(:-
C31@3,#'#+:'C7#+:(,,&G
(6'1%2$-G
.8

25. / -./
! !
A@BCD8@EF' ' /91G.7, 5.0317, 23,
H952?' K
,3(+G
:&13-3(+-G
.=

26. / -./
!)SSD%#&+'!)""$U$'*$($,*!F
K
N&,@(:-
E&J#6:?'E,#+,(+?'E,&4&+-?'C31@3,#'#+:'C7#+:(,,&G'
.L

27. / -./
! !
I3J,5.06/;2K,?95,2L.,5;1:H.,=352,;=-3/2912,49023/,?L.1,0L335;1:,9,=9M3/N

28. / -./
!D**$%&'6D'(&DL$%&'*$($,*!F
C&'#%-('1(+:21,&:'I635#67'6&-&#61@',('1(%%&1,'3+)(65#,3(+'#$(2,',@&'#,,3,2:&-'#+:'I&61&I,3(+-'()'1266&+,'BA'-,2:&+,-'
#+:'1266&+,'-,2:&+,-'3+',@&'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5'#+:'N#--'*(552+31#,3(+-'#$(2,',@&'A+34&6-3,7Y-'
$6#+:'#+:',@#,'()',@&'E1@((%'()'F(26+#%3-5G
N&,@(:-
.S

29. / -./
! $$N( -#3:
! &# PO
()',@(-&'J@('43-3,&:?'
O O (+%7
()'6&-I(+:&+,-'%((V'#,'
,@&7'(11#-3(+#%%7'43-3,',@&
%((V'#,
FKE1@((%'J&$-3,&
#$%&'$()*+,(
(+()
O -./01)*(*+,&$1&2-130)*+,
6&-I(+:&+,-'J#+,',('I26-2&'#'1#6&&6'3+'
)%-6JH;0,/.H92;315
O
J#+,',('I26-2&'#'1#6&&6'3+'
(%
1.Q./,0315;7./.7,M36/19H;5=
O
.>

30. / -./
(D*M$+'(,+(:::
K
!
! #'QO34I50@'P3O<'3O5Q/3N'2>O?5'5Q4'G/00/2K',0043'GQ/54'(HQOO0'O9'EO?.320/IK:
!
! T.4I5/N/O?I1'DL61'&20435: !
! !Q20043N/3N1'HOKK?3/H25/O31'.4IJ4H5: !
! %4<IJ2J4.1'27;4.5/I/3N1'N/.0I: !
! U.425'92H?05@1'?374.9?37471'&M'>.O27H2I5/3N:
!
! %4<IJ2J4.1'.4JO.54.I1'623I23:
.;

31. / -./
/ /P+'
I&61&+,
K
8<

32. / -./
! !
-4554.'5O'9OH?I'O3'4VH40043H4'/3'N434.201'/3I5427'O9'.42HQ/3N'9O.'2'
K/3O./5@'W?O52:
45607*-&89:$;130<
D--3-,#+,'W6(4(-,?'A+34&6-3,7'()'*#%3)(6+3#
K
,('#,,6#1,'6#13#%'53+(63,3&-',('2+34&6-3,3&-G
8!

33. / -./
.8K.L
$#-&:'(+'8<'@(26-'I&6'7&#6G
.<K..
'
!.K!L
;K!!
8KL
<K.
N
BE
N
RS
*A
[
HA
A
EA
A
A
[2,K()K-,#,& *(5I&,3,(6-
8.

34. / -./
XD)&$('8')T#%#)%(
T +4I1'/5'/I';4.@'Q40J9?0'/3'0OOP/3N'9O.'?JHOK/3N'/354.3IQ/JI'237'YO>I:',0IO1'/5'/I'2'N.425'<2@'5O'345<O.PG
T
&Q4'H?..435'ER(HQOO0'H2.44.'92/.'J.O;/74I'I5?7435I'</5Q'5Q4'OJJO.5?3/5@'5O'K445'4KJ0O@4.I'92H4'5O'92H4:'&Q/I'200O<I'
I5?7435I'5O'J.2H5/H4'/354.;/4<'237'345<O.P/3N'IP/00I:'-?00I4@4'S2.P45/3N'.4HON3/Z4I'5Q4'IO0/7'9O?3725/O3'5Q4'EO?.320/IK'
!2.44.'=2/.'H?..4350@'Q2I:
88

35. / -./
U]#'7/73^5'255437'5Q/I'@42.:'#'9405'C_'>?I/34II4I'237'HOKJ23/4I'<4.4'?32HH4J52>04:'G4'2.4'I?JJOI47'
5O'>4'2'N.425'YO?.320/IK'IHQOO01'IO'/5'7/73^5'K2P4'I43I4'5O'K4'<Q@'O30@'C_'HOKJ23/4I'<4.4'/3;/547'O.'
2N.447'5O'255437:'G/5Q'5Q4'YO?.320/IK'IHQOO0'Q2;/3N'5<O'5.2HPI'`%4<I'237'#39O1'(5.25'!OKKa'5Q25'.4200@'
0/K/547'<QO'5O'IJ42P'</5Q:')3H4'#'7/7'>2HPN.O?37'/39O.K25/O3'O3'2'94<'O9'5Q4'HOKJ23/4I'O9'K@'/354.R
4I51'#'9405'52P/3N'5/K4'5O'K/II'K@'J2/7'<O.P'<2I'KO.4'O9'2'0OII'5Q23'K/II/3N'5Q4'H2.44.'92/.:'#9'5Q4'-?I/34II'
(HQOO0'H23'>./3N'/3'23@<Q4.4'>45<443'bB'237'[B'>?I/34II4I'237'HOKJ23/4I1'<Q@'H23^5'5Q4'YO?.320/IK'
IHQOO0'>./3N'/3'KO.4'5Q23'C_cd
)J/3/O3I'2>O?5'5Q4'EO?.320/IK'!2.44.'=2/.'<2I'342.0@'[BR[B'Q209'O9'5Q4'I5?7435I'I?.;4@47'4VJ.4II47'JOI/5/;4'OJ/3/O3I'
2>O?5'5Q4'4;4351'<Q/04'5Q4'O5Q4.'Q209'HO3;4@47'2'KO.4'34N25/;4'OJ/3/O3:'-?00I4@4'S2.P45/3N'I?NN4I5I'/3H.42I/3N'3O5'
O30@'5Q4'3?K>4.'O9'4KJ0O@4.I'/3'25543723H41'>?5'20IO'5Q4';2./45@'O9'HOKJ23/4I:'(5?7435I'2.4'O9543'?3I?.4'O9'<Q25'
5@J4'O9'HOKJ23@'5Q4@'<235'5O'<O.P'9O.1'IO'Q2;/3N'KO.4';2./45@'<O?07'200O<'I5?7435I'5O'4VJ0O.4'KO.4'OJ5/O3I:
U %OR'5Q4.4'2.43^5'.4200@'23@'OJJO.5?3/5/4I'9O.'I5?7435I'/354.4I547'/3'HO3I?K4.'K2N2Z/34I:
8=

36. / -./
U %O:'#^K'3O5'34H4II2./0@'/354.4I547'/3'<O.P/3N'/3'2'5.27/5/O320'27'2N43H@'I455/3N1'<Q/HQ'I44KI'5O'>4'5Q4'
K2YO./5@'O9'<Q25'HOKJ23/4I'2.4'.4J.4I43547:
,I'4VJ.4II47'2>O;41'-?00I4@4'S2.P45/3N'I?NN4I5I'4VJ237/3N'5Q4'IHOJ4'O9'HOKJ23/4I'/3H0?747'/3'5Q4'H2.44.'92/.'5O'
200O<'9O.'KO.4'I5?7435'255435/O3:'GQ/04'/5'K2@'>4'/KJOII/>04'5O'H254.'5O'4;4.@'I5?7435^I'H2.44.'HQO/H4I1'-?00I4@4'S2.R
P45/3N'.4HOKK437I'0OOP/3N'>4@O37'5Q4'5@J/H20'27'2N43H@'O.'34<I'I525/O3:',954.'K2.P45/3N'237'T*1'K23@'I5?7435I'
I?.;4@47'/37/H2547'/354.4I5'/3'K2N2Z/34I'237'4;435'J0233/3N:
-?00I4@4'S2.P45/3N'>40/4;4I'5Q25'23'/KJ.O;4K435'/3'5Q4'EO?.320/IK'!2.44.'=2/.'</00'2/7'/3'5Q4'.4H.?/5K435'237'.4543R
5Q4/.'HO004N4'HQO/H4I'O3:'''
T UOO7:'#'Q2;4'N.425'<./5/3N'237'47/5/3N'IP/00I:'#'20IO'Q2;4'2'NOO7'?374.I5237/3N'O9'QO<'K47/2
(5?7435I'042.3';20?2>04'<./5/3N'237'47/5/3N'IP/00I'42.0@'O3'/3'5Q4'YO?.320/IK'IHQOO0:
8L

37. / -./
T #'0O;4'5Q4'EO?.320/IK'(HQOO0:'(O'92.'5Q4'K2YO./5@'O9'K@'J.O94IIO.I'Q2;4'20<2@I'>443'Q40J9?0'237'.4200@'
O3'JO/35:'S23@'O9'5Q4'I5?7435I'/3;O0;47'/3'5Q4'ER(HQOO0'2.4'20IO'9./4370@'237'42I@'5O'<O.P'</5Q'`I/3H4'5Q4'
TVU );4.200'/5^I'>443'JOI/5/;4:'-?5'/5'Q2I'20IO'O9543'>443'9.?I5.25/3N:'#'9405'5Q25'5Q4.4'<2I'5OO'K?HQ'9OH?I'
O3'.4JO.5/3N1'J2.5/H?02.0@'5.27/5/O320'.4JO.5/3N:',37'5OO'0/5504'O3'47/5/3N1'JQO5O1'45H:'S23@'O9'K@'J.O94IR
IO.I'Q2;4'>443';4.@'Q40J9?01'>?5'2'94<'<4.4'W?/54'7/IHO?.2N/3N:'#'20KOI5'0495'5Q4'IHQOO0'I4;4.20'5/K4I:
U #'</IQ'<4'<4.4'2>04'5O'52P4'KO.4'ER(HQOO0R>2I47'H02II4I1'.25Q4.'5Q23'IJ437/3N'2'02.N4'>?0P'O9'O?.'
5/K4'52P/3N'bR>@RbI'O.'N455/3N'2'K/3O.eK2YO.:'G/5Q'EO?.320/IK'H2.44.I'>4/3N'IO'HOKJ45/5/;41'Q2;/3N'2'
0/P4'Q2;/3N'H02II4I'/3'O5Q4.'2.42I'>4I/74I'YO?.320/IKf'QO<4;4.1'#'</IQ'#'Q27'KO.4'.OOK'5O'52P4'IOK45Q/3N'
7/.4H50@'/3;O0;/3N'K@'H2.44.'HQO/H4:

38. / -./
U #5^I'>443';4.@'9.?I5.25/3N'25'5/K4I'>4H2?I4'#'7O3^5'9440'0/P4'IOK4'O9'5Q4'5Q/3NI'<4'7O'2.4'34H4II2.@'237'
#'IOK45/K4I'9440'0/P4'5Q4.4'/I'KO.4'<4'HO?07'237'IQO?07'>4'7O/3N'5O'N/;4'?I'.420R<O.07'4VJ4./43H4:
#3'.4IJO3I4'5O'5Q4'3447'9O.'KO.4'.420R<O.07'4VJ4./43H41'-?00I4@4'S2.P45/3N'.4HOKK437I'H.425/3N'23'/3RQO?I4'2N43R
H@'2I'4-&=7-((&>6010&();.0+)(&=$;7.&'1$.;=0&=$+)0+)<'9O.'23O5Q4.'J.ON.2K'25'5Q4'D3/;4.I/5@'O9'623I2I:'&Q4'
2N43H@'H02II'<O?07'3O5'52P4'27;4.5/I/3N'>?I/34II'9.OK'5Q4'D3/;4.I/5@'L2/0@'623I23f'/5'<O?07'I/KJ0@'200O<'I5?7435I'5O'
N2/3'4VJ4./43H4'J0233/3N'237'J.O7?H/3N'/54KI'I?HQ'2I'>.OHQ?.4I1'J2KJQ045I'O.'O./43525/O3'K254./20'9O.'5Q4'ER(HQOO0'
O.'O5Q4.'6DR.402547'J.ON.2KI1'N.O?JI'237'IHQOO0I:'
E C
<W >
>
!"#$%"&'"
E
8S

39. 8>

40. /"/01/
EGCG[G"'D+#%7-3-
8;

41. /"/01/ EGCG[G"'D+#%7-3-
K
K
!
6#,3(G
!
K
#+:')#12%,7'3+',@&'-1@((%G
KO#1V'()'#11&--',('#%25+3'+&,J(6VG
K[2,:#,&:'#+:'1%2,,&6&:'J&$-3,&',@#,'3-'+(,'J3:&%7'2-&:'$7'
+&J-I#I&6G -,2:&+,-G
#+:'6#13#%'53+(63,3&-G' KO#1V'()'-,2:&+,'$(:7':34&6-3,7G
KO#1V'()'#5$#--#:(6'3+4(%4&5&+,'J3,@'I6(-I&1,34&'
-,2:&+,-G
=<

42. /"/01/
[A?'&,1G
! !
KW6(5(,3(+#%'3,&5-G K
+(63,3&-G
)#12%,7'#%%(J-'-,2:&+,-',('J(6V'#-'3+,&6+-'#+:'@&%I'(2,G
=!

43. /1, /
=.
/

44. /1, /
U*)DT'C'R'F#UF'(!F))"'(&DL$%&(
//
#;+*$1( K
,@&',(,#%'E1@((%'@&#:1(2+,G''"@&6&)(6&?'3,'3-'35I(6,#+,',('6&#1@'#%%'53+(63,3&-G''H+')#1,?'#'N#6K
K
#+:',@&'1#5I2-'43-3,G
K
=8

45. /1, /
U*)DT'C'(D-R($&'R'T,*$%&(')='F#UF'(!F))"'(&DL$%&(
K
1#%%7'=<'K'LLK7&#6K(%:-G'
==

46. /1, /
=L

47. /1, /
U*)DT'A'R'!)SSD%#&+'!)""$U$'(&DL$%&(
! !
K
,@&'1#5I2-'43-3,G'

48. =S

49. /1, /
U*)DT'b'R'D%L$!#L$L'6D'(&DL$%&(
K
!88'I&61&+,"
=>

50. /23/
16&#,34&'$63&)
=;

51. /23/ 16&#,34&'$63&)
&F$'T",%
%&#4&'-,2:&+,-'I6(2:'()',@&'-,(67',@&7'%&#4&'$&@3+:G
?7*0+)@&"@&'A+34&6-3,7'()'B#+-#-'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5'#+:'N#--'*(552+31#,3(+-
A1$#0=)@&
:;+&B-)0(@'F2+&'!S?'.<!!'Z'F2+&'!S?'.<!.G
?-2'-*,+&C-+.-)$1*0(@'
L<

52. /23/
8;1&A7-+@'
8;1&F;.*0+=0@'*266&+,?')2,26&'-,2:&+,-?'5#%&-'#+:'53+(63,3&-?'#-'J&%%'#-',@&36'I#6&+,-G
D6E&)60E&(6$;7.&=-10@' W#6&+,-'#+:'-,2:&+,-'#%3V&'#%%'@#4&'#'-,#V&'3+',@&'&:21#,3(+'#'-,2:&+,'6&1&34&-G'[26'
D6E&)60E&(6$;7.&%07*0/0&*)@'
L!

53. /23/
C-*+&G6$;,6)@'
FWSD
8EWDF /+&'&/
K
K
6312%25?'$#-&:'(+'-,2:&+,-Y'+&&:-G
K
/+&'& G
L.

54. /0"1/
L8

55. /0"1/
S,*6$&#%U'!)SSD%#!,&#)%(
K'*6&#,&'#'1(552+3,7'#,5(-I@&6&')(6'I6(-I&1,34&'-,2:&+,-G
)(6'6&1623,5&+,'-211&--G''"@&'J&$-3,&'3-',@&')6(+,':((6',(',@&'-1@((%')(6',@(-&'-,2:&+,-'J@('@#4&'+(,'@#:',@&'I%&#-26&'()'-,6(%%K
1#5&',(',@&'1(+1%2-3(+',@#,'#%%'-,2:&+,-'()':3))&6&+,'6#1&-'%((V'#,',@&'FK-1@((%'J&$-3,&')(6'3,-'-,(67G''N3+(63,3&-'J#+,'(+&'(+'
,@&36'-,(67'!+&'&"G
L=

56. /0"1/
2-&',@&'-1@((%Y-'J&$-3,&?'J@3%&'-,2:3&-'-@(J';L'I&61&+,'()',&&+-'2-&',@&'H+,&6+&,G'"@&'1266&+,'F(26+#%3-5'E1@((%'J&$-3,&'@#-'
?',@&'FK-1@((%'-3,&'
K
K
K
I26I(-&'()',@&'I(-,1#6:'3-',('-@(J'I6(-I&1,34&'5#%&'-,2:&+,-'#+:'53+(63,7'-,2:&+,-',@#,',@&'-1@((%'3-')(12-&:'(+',@&36'+&&:-'
#+:':34&6-3,7'#-'#'J@(%&G
LL

57. /0"1/
K
3+16&#-&'(4&6#%%'53+(63,7'&+6(%%5&+,'#+:':34&6-3,7G
T*)S)&#)%,"'#&$S(
K'*(+-(%3:#,&'1266&+,'I6(5(,3(+#%'&))(6,-',(',@6&&'2-&)2%'3,&5-G
6&1&34&?',@&'BA'F(26+#%3-5'E1@((%'$6#+:'J3%%'$&1(5&',(IK()K53+:G''

58. /0"1/
W&+
:-)*$+-70@
H0+.$1@
IJ'0+(0@
:-)*$+-70@
H0+.$1@
IJ'0+(0@
"KE@36,
:-)*$+-70@
*(5I&,3,3(+'&4&+,?'DJ#6:'*&6&5(+3&-'#+:'(,@&6'&4&+,-',('1(5&'3+',@&')2,26&G
H0+.$1@
IJ'0+(0@
LS

59. /0"1/
TD-"#!'*$",&#)%(
K'*6&#,&'1(552+3,7'J3,@3+',@&'F(26+#%3-5'E1@((%G
K'H5I#6,'16&#,343,7'#+:'#1#:&531'-211&--G
K
-,(67'#,'BAG
L>

60. /0"1/
K
!+&,J(6V'J3,@'(,@&6'-,2:&+,-"'#+:',#%V'J3,@'
,('J3+'#'F(26+#%3-5'E1@((%'"K-@36,G
!I6(5(,&',@&'J(6V'()'F#7@#JV'F(26+#%3-,-"
F(26+#%3-5'E1@((%G''"@&'J3++&6-'()',@&'1(+,&-,'J3%%'@#4&',@&36'J(6V':3-I%#7&:'3+',@&'F(26+#%3-5'E1@((%'#+:'(+',@&'J&$-3,&G'
K
,('$&'4(,&:'(+'$7',@&36'I&&6-G''"@&'J3++&6-'J3%%'$&'#++(2+1&:'#+:',@&36'J(6V'-@(J1#-&:'(+',@&'J&$-3,&G''C&'6&1(55&+:'
,@&'J3++&6-'6&1&34&'#'F(26+#%3-5'E1@((%'"K-@36,G
L;

61. /0"1/
T*)U*,S'L$M$")TS$%&
K'*6&#,&'(II(6,2+3,3&-')(6'6&#%K%3)&'J(6V'&0I&63&+1&G
K
K

62. /0"1/
,((%'J3%%'@&%I'$(,@'-,2:&+,'#+:'1(2+-&%(6'$&-,'2-&',@&'%353,&:',35&',@&7'@#4&',('5&&,'J3,@'&#1@'(,@&6G
K"@3-',#1,31'@#-'$&&+'&+:(6-&:'$7
*#6#'9#6+&%%
D1#:&531'D:43-(6',(',@&'FKE1@((%
K
K"@3-',#1,31'@#-'$&&+'&+:(6-&:'$7
"63-@'355&65#+'
D,%#+,#?'T#G

63. /0"1/
K
K
,3(+-'#+:'J&$-3,&-'J(2%:'$&'3+4#%2#$%&G
K
+3U#,3(+-'#+:'2+34&6-3,7':&I#6,5&+,-G'"@&'F(26+#%3-5'E1@((%'1(2%:'#%-('2-&',@3-'1%#--',('I6(:21&'5#,&63#%-')(6'3,-&%)?',((G''"@&'

64. /0"1/
K
!X"
H+')#1,?',@3-'1%#--'3-'! "
[ '1#+'#,,6#1,'#'5(6&':34&6-&'-,2:&+,'$(:7'#+:'#,',@&'-#5&',35&'&+@#+1&',@&'
[
!8L.;H9,WYD36/G."
D--3-,#+,'W6(4(-,?'A+34&6-3,7'()'*#%3)(6+3#
NO20 "@3-',#1,31'#%-('&+:(6-&:'$7
%00K&)6*(&;':
!E31;,A;Z31"
P2-3+&--'E1@((%?'A+34&6-3,7'()'B#+-#-
?374.N.27 N.27?254 #354.;/4<44

65. / 34 /

66. /34 /
)M$*M#$G
2!
"@&'2+,#II&:'I(,&+,3#%'()',@&'F(26+#%3-5'E1@((%'-,#6,-'!+&'&"N
!
2
!
! !
!"#$%&'()*+
! ! !
"#$%&"'()*(+,*-%(&.+("-/0#-0*1
! !

67. /34 /
#&$S'-*$,6L)G%
W631&'W&6'A+3, "(,#%'*(-,
L<<
9%7&6- .=?<<<
"KE@36, L<<
L<<
W&+ L<<
X(%)&

69. /-!/

70. /-!/
T*$L#!&#)%(
!+&'&"
K
K
#+'3+16&#-&'3+'53+(63,7'&+6(%%5&+,G''
K

71. /-!/
K
)(6'#%%'I#6,3&-'3+4(%4&:G
$M,"D,&#)%(
D-'#1K
K
S<

72. /-!/
K
K'M+6(%%5&+,'$7'B#+-#-'1(2+,7
K'M+6(%%5&+,'$7'6#1&
K'M+6(%%5&+,'$7',6#1V
K'[4&6#%%'&+6(%%5&+,'3+16&#-&
S!

73. /-!/
=")G'!F,*&
I6HK,'52
]6:652,'$2L
]6:652,'P2LU
]6:652,#%/7U'F(26+#%3-5'E1@((%'T63%%'[2,
]6:652,#(2LU'93+#%':#7')(6'-2$53,,#%'()'F(26+#%3-5'EV3%%-'*(5I&,3,3(+G
8.-2.=J./,'52U
5&:3#'$%#-,-G'
S.

74. /-!/
8.-2.=J./,'$2LU K
#,'%&#-,'(+1&'&4&67',J('J&&V-'#+:'@&#43&6'#6(2+:'&+6(%%5&+,':#,&-?'&5#3%&:'52%,3I%&',35&-'#6(2+:'&+6(%%5&+,':#,&-'#+:'
5&+,3(+&:'(+1&'3+'&4&67'N(+:#7'N&5(G'
I9169/K,#+'#U
'
^9/0L,'52,#+'#U
^9K,#+'#U
K
5&+,'()'1%#--G'
S8

75. 5AI?LFM&GNFOP5&4G8<@
E;=,!_.1:2531" EL.,d;HH;9=,]HH.1,dL;2.,80L33H,34,I36/19H;5=
E;.1,!`.." 8L.H;9,!WYD36/G."
R.//K,!_.1531" 86.,!>3Q9G"
A9Q;7,!a62L" a/.:,!B9H73Q;13"
A.91,]11,!_/;HH" _9/J9/9,!_9/1.22"
I.11;4./,!R;119/7" ]HHK,!>;.1L.65./"
<955;.,!R..4./" I3.,!a9/Q.K"
A.1;5.,!`;1Q;HH."
b/.7,!D37/;:6.c" ]17,9,J;:,2L91G,K36,23,36/,!4/;.175",!49=;HK",917,4.HH3?,!0H955=92.5",
^6H2;06H26/9H,D.536/0.,<.12./ 43/,9HH,2L.;/,L.H-,917,56--3/2N,
S=

76. "#$ %&'&()*
SL

77. / ,5 /
#II&+:31&-

78. /,5/ #II&+:30'#G
K
K
SS

79. K
K
K
K
K
K
S>

80. W(V67J1U7+-V3G'E&I,&5$&6'!?'.<<!G
K
S;

81. K
><

82. /,5/#II&+:30'$G
!)SSD%#&+'!)""$U$'(D*M$+
We are students in the William Allen White School of Journalism at the University of Kansas and we are conducting a survey to gauge the
awareness of the University of Kansas among college students and journalism activity at community colleges. This survey will take about five
minutes and your answers will remain confidential. We appreciate your help and your honest answers.
1. What made you choose to go to a community college over a 4-year university?
(Please explain)
5
6
2. Are there any journalism related activities offered at your community college? (Check
all that apply)
c
d
e
f
g Advertising Club
c
d
e
f
g Marketing Club
c
d
e
f
g Newspaper
c
d
e
f
g Public Relations Club
c
d
e
f
g Yearbook
Other (please specify)
>!
3. Are you involved with any of the activities mentioned above? (Check one)

83. c
d
e
f
g Newspaper
c
d
e
f
g Public Relations Club
c
d
e
f
g Yearbook
Other (please specify)
3. Are you involved with any of the activities mentioned above? (Check one)
j
k
l
m
n Yes
j
k
l
m
n No
j
k
l
m
n N/A
4. Of the following factors, what was most important in influencing your college choice?
(Rank 1-5 with 1 being most important, 5 being least important)
1-Most Important 2 3-Somewhat Important 4 5-Least Important
Academic Prestige j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n
Athletic Success j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n
Cost j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n
Location j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n j
k
l
m
n
Other (please specify)
>.

84. >8

85. >=

86. >L

87. F#UF'(!F))"'(D*M$+

88. >S

89. >>

90. >;

91. ;<

92. ;!

93. ;.

94. ;8

95. !D**$%&'6D'(&DL$%&'(D*M$+
;=

96. ;L

98. ;S

99. ;>

100. E)D*%,"#(S'(&DL$%&'(D*M$+
;;

101. !<<

102. !<!

103. !<.

104. !<8

105. !<=

106. =)!D('U*)DT'&*,%(!*#T&
K
I(,&+,3#%%7?'7(26-&%4&-G
K
"&4(+?'F&--&?'9&%313#?'F2-,&--?'F(-&Y?'*&-#6G
!<L

107. K
,3(+',(':('5(6&G'
K

108. K
!<S

109. !<>

110. /,5/#II&+:30'1G
!*$,&#M$
!"#$%&'()"*'$*+,"-.
/0,$1+*"&&+$2+#345$+*)$/$6733$&"58"$+&$#4(5$94(5*+37&,$+,:+&&+)45$;45$'<"$=>??@?=$&A<443$#"+5B$C&$#4(5$
+,:+&&+)45.$/$+,$+$D47*'$4;$5";"5"*A"$;45$+*#$E("&'74*&$45$A4*A"5*&$'<+'$#4($,7F<'$<+8"$A4*A"5*7*F$
GH0&$94(5*+37&,$D54F5+,$45$A433"F"$37;"$7*$F"*"5+3B$
I4($A+*$A4*'+A'$,"$+'$+*#'7,"$'<54(F<$"J,+73$+'$!"#$$%$&'(#)*+#B
C&$+*$7*'54)(A'74*$'4$'<"$&A<443$4;$K4(5*+37&,.$:"346$7&$&4,"$:57";$7*;45,+'74*$4*$'<"$K4(5*+37&,$D54F5+,$
+*)$&4,"$(*78"5&7'#$5"&4(5A"&$'<+'$#4($,+#$;7*)$(&";(3B
!"#$%%"
,-./012/31,04
!"#$%#&'() ?()'2,#@0'+/2315#./(%01/#.3,20/A#3B#$7082,+
*'+,-#./(%01/#"1231 .3,2+'#>0%2+#&'()
4256+12,#$7082,+1#90+%085:26#;8<+12=+/231 .3,20/A#3B#?83B055231+'#C3(81+'25/5
>+8-0/21<#&'()
-54,6-754
4+D-#921-#+5525/5#5/(%01/5#21#1+E2<+/21<#/:028#B285/#A0+8#31#,+76(5
F:0#;BB2,0#3B#>('/2,('/(8+'#$BB+285#+5525/5#+''#5/(%01/5#)(/#6+8/2,('+8'A#
/:350#3B#,3'38#21#6+8/2,26+/21<#21#0E08A#'0E0'#3B#/:0#"12E0852/A#0G608201,0
+1%#)0,3721<#5(,,055B('#<8+%(+/05 89#:$;<%=>)(#)*+#
7/.4H5'K2/0'`>2HPa
!<;

111. &"'()*"+,#$)
!"#$% -./0+12!3)44#*)5'!+&"6))"
7#86)*3)9+:&;+<<=0>
!"#$
!"#$ %&'()
%&"!!%
'()*+$,
$-.$*"$+/$
7/.4H5'K2/0
"0$1%
`9.O35a
/1*$$*
.1%%"(+
*+++++,
!"#"
!!<

112. !"#$%&' ()*+,%' (%-./0+ 12.)3.,% 4$.+,.
J-Links
who we are
Technology / Labs
Admission Grad Program
Undergraduate
Faculty Directory Program
Reservations
Job Postings
Career Center
Plan Your Years J-Links
Newsletter
Student profiles Bremner Editing
Center
Alumni Profiles William Allen
Caption White
contact us Scholarships &
!"#$%&"'(%$)* +,*"-.'/%0 Opportunities
JLC
1#&%')&'2 ;)<='#7'>8#9 B)."%&'B):% News Archive
3*4'5'674 ?@A'"8$*> 2'CDE3'F(
89':).)"'#. 89'<*"<,'#7 89 Monday Memos
,%9% ,%9% :).)"'#.',%9% Events Calendar
<4>'.474I/N3 !!!

113. Deutsch English Español Français Italia
!"#$%& !"#$% !"#$
who we are
Admission
Faculty Directory
Job Postings
Plan Your Years
!"#$%&!"#$%&'(()*+ !"#$%&1'..2-3%4'"*-.. !"#$%&:'*-66'%;'<=)"
Student profiles '$"(%&,-*#)" '$"(%&,-*#)" '$"(%&,-*#)"
)"*+(%&,."'.%/)((0 )"*+(%&,."'.%/)((0 )"*+(%&,."'.%/)((0
Alumni Profiles
contact us
!"#$%&5"#6.-*%7+'(6 !"#$%&1'..%8'49+' !"#$%&8#*+6'<%>?'""'
'$"(%&,-*#)" '$"(%&,-*#)" '$"(%&,-*#)"
)"*+(%&,."'.%/)((0 )"*+(%&,."'.%/)((0 )"*+(%&,."'.%/)((0
!!.

114. Deutsch English Español Français Italia
Matt LaBuda is a senior in the William Allen White
!"#$%& School of Journalism. He will graduate this May !"#$
!"#$%
with a bachelor’s degree in Journalism with an
emphasis in strategic communications.
who we are
Matt has been active throughout his time at KU and
Admission has taken advantage of the opportunities the
Journalism School has to o er. Speci cally, LaBuda
Faculty Directory thinks that joining the University Daily Kansan after
his junior year was one of the best decisions he’s
Job Postings ever made.
Plan Your Years “The Kansan has been the best thing I’ve done in
college,” LaBuda said. “I would encourage every-
Student profiles body to join and know they won’t have to worry
about jobs after graduation if they do.”
Alumni Profiles
LaBuda has also been a member of the Ad Club, the
!"#$%&!"##$%"&'("
contact us
Sports Marketing Club, PRSSA, and AIESEC in his
time at KU. LaBuda notes that if it weren’t for the
'$"(%&)*+,-. great teachers in the Journalism School urging him
to get more involved he wouldn’t have tried out
)"*+(%&)#."#$/-001
!!8

115. Deutsch English Español Français Italia
David Peacock received his bachelor’s degree
!"#$%& !"#$% !"#$
from the journalism school at the University of
Kansas in 1990. In 2000 he received his MBA in
who we are business administration from Washington Uni-
versity in St. Louis, where he was also the recipi-
Admission ent of the Distinguished Alumni Award that he
won in 2009.
Faculty Directory
Peacock started his career at Anheuser-Bush, Inc.
Job Postings in 1992 and held many di erent positions in the
marketing department of the company. His
Plan Your Years career achievements include the successful
branding of the Michelob ULTRA beer brand and
Student profiles increasing distribution in the United States for
other popular beer brands, such as Stella Artois
Alumni Profiles and Beck’s.
!"#$%&!"#$%&'(")*)+
contact us He currently serves as the President of
'()*+*(,%&,-.&*/&012(34(56734)2 Anheuser-Busch, Inc. and manages all United
States business operations of the company.
!!=

116. Create your own schedule: News and Information
*Please note that this is a preliminary step to creating your schedule. You must get this approved by an academic advisor by clicking the “Submit to Advisor” tab at
the bottom of the page.
Freshman Year Sophomore Year
1st Semester 2nd Semester 1st Semester 2nd Semester
Recommended courses to complete for requirements: Recommended courses to complete for requirements:
J101: Media & Society J301: Research & Writing
J415: Multimedia Reporting
J419: Multimedia Editing
Junior Year Senior Year
1st Semester 2nd Semester 1st Semester 2nd Semester
Recommended courses to complete for requirements: Two semesters of any of the following advanced media courses:
J608: Ethics & Media J610 J646 J692 J694 J696 J699
J618: First Amendment & Society J636 J691 J693 J695 J697 Or approved sections of J500
Total university hours Total university hours Total Journalism hours Total Jr./Sr. hours
currently enrolled in: needed to graduate: needed to graduate: needed to graduate:
Click here to see full Click here to see Submit to an
course descriptions elective courses advisor
!!L
=O?.'+42.'T023'%4<I'8'#39O

117. Create your own schedule: Strategic Communication
*Please note that this is a preliminary step to creating your schedule. You must get this approved by an academic advisor by clicking the “Submit to Advisor” tab at
the bottom of the page.
Freshman Year Sophomore Year
1st Semester 2nd Semester 1st Semester 2nd Semester
Recommended courses to complete for requirements: Recommended courses to complete for requirements:
J101: Media & Society J301: Research & Writing
J433: Strategic Communication
J435: Message Development
J513: Principles of Advertising -OR- J523: Principles of PR
Junior Year Senior Year
1st Semester 2nd Semester 1st Semester 2nd Semester
Recommended courses to complete for requirements: Recommended courses to complete for requirements:
J568: Media & Marketing Research J676: Strategic Campaigns
J608: Ethics & Media
J618: First Amendment & Society
Total university hours Total university hours Total Journalism hours Total Jr./Sr. hours
currently enrolled in: needed to graduate: needed to graduate: needed to graduate:
Click here to see full Click here to see Submit to an
course descriptions elective courses advisor
=O?.'+42.'T023'(5.25'!OKK

118. T.OKO'T/4H4'T43
!!S

119. T.OKO'T/4H4'D(-
!!>

120. your
!"#$%&
!"#$%&$%'" !"#$%
histoire
!"#$%&"'
!"#$%&'
[here.[
!()*+'
[ [
T.OKO'T/4H4'(Q/.5'L4I/N3 !!;

121. !"##$%&'"##
FRESHMEN ()$%*'+,-')"./'0)"('$('("*/1'(,'2/'()/'%/3('2$&
WRITER? DESIGNER?
EDITOR? COPYWRITER?
! !
0/##'%,0'$1'+,-4'!)"%!/'(,'!"#$%&'()
!,5/'2/'"'6"4(',7'()/'
FIRSTJournalism’
‘All ings
EVER
74/1)5"%'!,56/($($,%
),1(/8'2+
9)/':$##$"5';##/%':)$(/'<!),,#',7'
=,-4%"#$15'"%8'>"11'?,55-%$!"($,% T.OKO'T/4H4'
!OKJ45/5/O3'=0@4.
!"#$%&'()%*+%')%,-$%.$/)0&%"11'!$%")%,-$% &$!").%12""3%"1%&,/*11$3412'),%-/22
!.<

122. WELCOME
! !
!"#$%&''&()$*''#+$%"&,#$-."//'$/0$1/23+('&4)$(+5$6(44$7/))2+&.(,&/+4$0/3)(''8$&+9&,#4$8/2$,/$(,,#+5$/23
NEW STUDENT MEET & GREET BBQ
!August 10, 2pm! Stauffer-Flint Lawn
T.OKO'T/4H4'F2<P'G44P'=0@4.
!.!

123. ,N43H@'!02II'(@002>?I
9#%%'.<!!
#'V&7'#::3,3(+',(',@&'1(26-&'-,2:3&-'()'#%%'-,2:&+,-'3+',@&'C3%%3#5'D%%&+'C@3,&'E1@((%'()'F(26+#%3-5G'
K' "('&))&1,34&%7'#+#%7U&',@&'J#+,-'#+:'+&&:-'()'#'-1@((%'J3,@3+',@&'A+34&6-3,7'()'B#+-#-
K' "('1(5I%&,&'#II6(I63#,&'6&-&#61@',(',6#+-%#,&',@&'J#+,-'#+:'+&&:-'3+,('&))&1,34&'3:&#-G'
(' E1@((%'"KE@36,
(' P6(1@26&-
!..

124. !.8

125. 623I23'(OH/20'S47/2'T023
!.=

126. !.L

128. !.S

129. !.>