Strengthening SMEs Through RFID
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Farm to Fork is an open transnational food information framework which allows customers purchasing food products to access traceability information about the product. Professor Robert Newman, from the University of Wolverhampton’s School of Technology (Project Coordinator), presented the RFID F2F project, that aims at showcasing to SMEs the benefits of Radio-frequency Identification from the producer to the consumer. Apart from the presentation of the system, two categories have been addressed and presented to the audience with focus on the cheese and meat pilots deployed by University of Wolverhampton, Piero Filippin.
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Strengthening SMEs Through RFID
- 1. Anuga Food Tec RFID - From Farm to Fork Cologne, 28th March 2012 Strengthening SME competitive advantage through RFID implementation Prof. Bob Newman www.rfid-f2f.eu @RFIDfarmtofork
- 2. The RFID from Farm to Fork project What it is • EU CIP Project • 9 Partners in 5 countries (UK, Spain, Italy, Slovenia, Belgium) • Aim - to provide consumers with a means to find out where their food comes from • Provide return on investment for all stages of the food production chain – Area: Internet evolution and security – Objective: Strenghening SME competitive advantage through RFID implementation – Project reference: 250444 • Article RFID Journal “Ambitious European Project Traces Food from Farm to Fork”
- 3. Principles • Ownership of information – Originator of data owns information – Controls how much (or how little) is released •Organisation – One transnational system • Don’t need different system for different retailers • Don’t need different systems for different countries • Independent, so trustable
- 4. How it works Products are serialised • Each product (unit) gets its own web site • The website gives – marketing information – origin – suppliers – dates and times – cold chain information – etc, etc • Web site can be accessed on in shop terminal (extended barcode) • Can be accessed on mobile phone or tablet (QR code)
- 5. Technical details • Fully conforms to EPC global specs • Provides information sharing between companies using shared database • Control and ownership of information
- 6. Membership Payment model is ‘per hit’ – costs more the more you get from it – will also need to fund production tracing and equipment Membership – will organise group membership with appropriate organisations – biggest advantage for early adopters
- 7. Collateral benefits • View through the supply chain – efficient information sharing system – suppliers can ‘see’ both ways through the supply chain • Benefits of process traceability – what you need depends on what you have – process depends on uint tracking (RFID, barcodes), process modelling, sensing technology – Often when installed this increases efficiency – better control – able to track product when needed
- 8. Shared and private How does an open, shared system provide individual businesses with competitive advantage? Production Business Production data Business Productivity Productiondata Business Productivity gathering App data gathering Productivity App gathering App Open common infrastructure Consumer Consumer Presentation Consumer Presentation Presentation
- 9. • Common open infrastructure – Maintained by Farm to Fork Foundation • Database • Services • Protocols and standards • Business specific systems – Produced by accredited systems integrators • Production tracking systems • Business productivity apps • Branding and Marketing in customer information
- 10. Call for expression of interest • Farm to Fork Foundation – Needs national organisations, grow by affiliation • Producers and retailers – Early adopters gain most advantage • Systems integrators – To build business specific systems
- 11. Anuga Food Tec RFID - From Farm to Fork Cologne, 28th March 2012 Strengthening SME competitive advantage through RFID implementation www.rfid-f2f.eu @RFIDfarmtofork
- 12. Anuga Food Tec RFID - From Farm to Fork Cologne, 28th March 2012 Strengthening SME competitive advantage through RFID implementation Piero Filippin Senior Consultant RFID Development and Exploitation www.rfid-f2f.eu @RFIDfarmtofork
- 13. FARM TO FORK - what is it all about? • What is Farm2Fork? • Why do I need it? • How much it is going to cost me?
- 14. FARM TO FORK - the system Set of open tools and standards to: • Manage products, assets, locations and documents – Create and manage barcodes and RFID tags • Collect and query information about sensor data, procedures and processes – Condition monitoring – Hazard analysis and critical control points • Share information with business partners – With your customers as well – Bidirectional exchange Developed with over 10 years experience on the SMEs market Pilots running in major food sectors Deployed across all of Europe
- 15. FARM TO FORK - why do you need it? • Farm2Fork is about information – Collecting – Exchanging – Sharing • Collecting this information is mandated by the law – It does not create additional work • Paper based document handling is a false economy – You cannot use the information you produce
- 16. FARM TO FORK helps you comply with the law Responsibilities of the Operator European Union Common Food Law 178/2002 • “Operators are responsible for ensuring the traceability of products at all stages of the production, processing and distribution, including with regard to substances incorporated into the foodstuffs.” • at all stages of the food chain, “Operators must apply the food legislation from the production, processing, transport and distribution stages through to the supply of food.” • “If an operator considers that a food or feed is harmful to human or animal health, they immediately initiate the procedures to withdraw the product from the market and inform the competent authorities.” Source: http://europa.eu/legislation_summaries/consumers/consumer_information/f80501_en.htm
- 17. FARM TO FORK - information is not a burden • It lets you use the information you collect – Quality control – Better use of resources – Avoid costly mistakes – Food safety • Large savings in terms of time – Time is the most precious of your assets, the most costly of your ingredients
- 18. FARM TO FORK - how much is going to cost me? • It lowers the cost of ICT adoption – Especially for the SMEs • Designed to be implemented incrementally – Proceed at your own pace • Uses off-the-shelf equipment – You do not need a big budget • Works on a wide range of devices – even on your phone
- 19. FARM TO FORK eliminates paper Before After
- 20. FARM TO FORK promotes the use of standards Before After
- 21. FARM TO FORK offers real-time monitoring
- 22. FARM TO FORK benefits the consumer
- 23. FARM TO FORK - If you want to know more… Come to speak with us today! We are at: Hall 10.1 Stand C076a
- 24. Anuga Food Tec RFID - From Farm to Fork Cologne, 28th March 2012 Strengthening SME competitive advantage through RFID implementation www.rfid-f2f.eu @RFIDfarmtofork
Editor's Notes
- These tools are mostly Web based, allowing to access them from any HTML5 compliant device Allow you to give a name to things, this name is part of a worldwide standard used in retail – you will be using a well-understood common languageYou probably are already using part of it! Having a common language makes interchange of data quick and cheapSensor data! HACCP!Process and procedures!Share information – you can receive the information from your partners and use them efficiently.You can share selected information with your customersYou will receive back data from your logistics, further processing and retailBuilt to be cheap, to reuse everything you already have in house where possible.We have experience in a lot of sectors.
- Collecting – for your own use and to comply with food regulationExchange – no more cumbersome data exchanged in paper format, numbers to be copied from one form to anotherSharing – learn the value of exchanging dataYou do not have to collect anything more than you are already doing. Most of the data collection can be automated, most of the times you end up saving a lot of staff timeWhere I say “paper” I mean “anything which is not a proper database” including Excel and similar.Paper is not efficient – it barely fulfils law requirements and it is only a false economy - it is very costly in the long term. Plus, you end up collecting data JUST to fulfil someone else need (usually a legislator) – you have the data, data is costly to collect – learn to use it!
- Let start with the legislation – this is EU legislation, which then has been translated into law in every single member state (deadline in 2005)Focus to the part in bold3 things:Ensuring the traceability – What does it mean for you? A lot of paperwork to be produced, handled, storedAt all stages – means this paperwork is supposed to be sent to you from your suppliers, you have to copy things and then you have to produce more paperwork that gets passed on to your customers, which in turn have to do the sameThere must be procedures to withdraw faulty items – this paperwork you produce must have some sort of consistency, so you can follow it to answer questions:What did I use to produce this particular item? (trace back)Who did I sell it to? (trace forward)
- You get things done in a more timely fashion – meaning products arrive fresherThe system comes with thing like automatic stocktaking – no more expired leftovers in your fridgeThings are double checked for you – you are notified of problems
- Most of the things you will need are there – no need to reinvent the wheelYou do not have to turn your business upside down – you proceed slowlyAs we said, we try to reuse as much as we can, and we are conscious of budget limitations and we try to get a good value for moneyAs an example – you can check the progress of your production with your phone!
- Same informationShow how numbers are copied over and over – eg Renned, used for months, every day same number is copied on a form.Risk of mistakes!Major waste of time – time is money!!!!
- Use of standard IDs encoded as barcodes and RFID tagsThese can be handled automaticallySave timeAvoid mistakesVisibilityPart of information sharing – a basket with a barcode encoded in a standards-compliant format can carry a lot of information!
- Using off the shelf equipment, Data visible at all time, wherever you are – even using your mobile phone
- Offer the data to your customer! If you are proud of what you do and of the food you produce, show it!It is a great marketing tool, it is like having your website on the shelf, where the purchasing decision is madeIncreases customers’ confidence – increases the perceived value of your product!