This document discusses Google+ Local and why businesses should use Google's free local listing tools. It covers what Google+ Local is, how to set up a local business listing, the importance of reviews and connections, optimization tactics like keywords, video and backlinks, and answers frequently asked questions about local listings. The key points are that Google+ Local provides a free way for businesses to get found locally online, boost engagement and sales through images/videos/offers, and take advantage of Google's massive user base and search dominance. Challenges include maintaining a complete listing and getting reviews/citations, but with effort businesses can see benefits from using Google's local tools.

1. Google+ Local
An insight into why businesses should
use Google+

2. Google+ Local

3. The Ruby Marketers

4. What We Will Cover Today
1.Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

5. What We Will Cover
1.Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

6. We All Know Google?

7. Or Do We?

8. What Is Google?
A Search Engine

9. Google Is!
Not just a Search Engine
Web Developer Notes . com
The biggest search engine

10. 2nd Biggest Search
Engine?
You Tube has become the second largest
search engine after Google, getting 2
billion views a day

11. Google + Local Mix
A geolocation orientated photo sharing website.
Uploaded photos can be accessed as layers in Google
Maps & Google Earth

12. Google + Local Mix

13. Last In Google + Local
Mix

14. How It Fits Together

15. Google Facts & Figures
• Google.com online in • 1 trillion pages indexed
1997 2008
• 30 million pages • Chrome Browser
indexed 1998 launched 2008
• 1 billion pages indexed • Runs over 1 million servers
2000 in data centres around
the world
• 8 billion pages indexed
2004 • Over 1 billion searches per
day
• In 2009 Google profit was
$6.5billion

16. Pages Indexed
In 2008 – 1,000,000,000,000
(1 trillion)
In 2000 – 1,000,000,000
(1 billion)
In 1998 –
30,000,000
(30 million)

17. So That’s Google?

18. Google For Business

19. Google For Education

20. So That’s Google Then!

21. Finally

22. Google Acquisitions
• Applied Semantics • Adscape (in-game
(online advertising) - advertising) - $23m
$102m
• DoubleClick (online
• Current advertising) - $3.1bn
Communications Group
(broadband) - $100m
• FeedBurner (Web feed) -
$100m
• Android (mobile
software) - $50m
• Endoxon (mapping) -
$28m
• dMarc Broadcasting In Total 113
(advertising) - $102m
acquisitions made
• YouTube - $1.65bn since 2001

23. What Is Google Worth?

24. Google’s Worth

25. What This Means For Us!
Even if you have just started in business and
your cash flow is negative
You have access to the online
toolbox of the 15 th biggest
company!

27. What We Will Cover
1. Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

29. Google Places/Google + Local

30. What Is Google + Local

31. Being One of The Pins
for your keywords and industry
in your local area

32. Old Ways Don’t Work
The old ways of being found no longer work, Yellow
pages, News Paper Advertisements , Magazines,
TV, radio – It just to drive people to find out more
about them online
find us on

33. The World’s Gone Mobile

34. Which Means
People want information FAST

35. Want To Find You Fast
they make instant decisions

36. People Look Here
Don’t appear here? don’t expect your phone to ring

37. What We Will Cover
1. Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

38. Google + Local Page

39. It All Boils Down To Two
Main Things
Friends

40. Your Score/Your Friends

41. Real Reviews Real People

42. Google has Created this Billion
Dollar Platform Why Wouldn‘t
You Use It?
• Business owners don’t know how to
• It’s too overwhelming
• It’s too complicated to understand
• To time consuming
• To costly in man hours to implement
• It’s always changing
• May not understand it’s importance

43. Google has Created this Billion
Dollar Platform Why Wouldn‘t
You Use It?
• Business owners don ’t know how to
• Educate yourself with training like today
some free others paid for, talks and
seminars/webinars
• It’s too overwhelming
• Take it in bit size chunks don ’t need to do
everything at once
• It’s too complicated to understand
• Start small on one piece, dip your toe in
the water but make a star t

44. Google has Created this Billion
Dollar Platform Why Wouldn‘t
You Use It?
• To time consuming
• Hire someone that can shortcut the learning
time
• To costly in man hours to implement
• Hire Someone to help you
• It’s always changing
• Keep abreast of changes - get on someones
mailing list, that keeps you updated with
relevant information

45. Google has Created this Billion
Dollar Platform Why Wouldn‘t
You Use It?
• May not understand it ’s importance
• Education is key - find out why and how it
will help your business

46. Benefits – Google + Local
• Pay nothing - can be done for FREE
• Get found on Google, increase website traffic
• Helps your business stand out amongst
the competition
• Boost engagement with images and videos
• Increase sales with special offers, events
and coupons
• Pocket bigger profits than the competition
• Google + Local listings are indexed and ranked

47. Google & You

48. Google & You

49. What We Will Cover
1.Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

50. It’s All About Your Circle
of Influence Using These Tools

52. It All Starts With Keywords

53. It All Starts With Keywords

54. So How Do You Do It?

55. Step 1

56. Step 2

57. Step 3

58. Step 4

59. So How To Do Video?

60. Why Video?

61. Citation Sites & Directories

62. Back Linking

63. Much, Much More..

64. Much, Much More..

65. Remember Why We’re Doing This

66. Frequently Asked
Questions

67. How can I make the most of my
listing on Google?

68. What if I get a bad review? Can I
take it down?

69. Why isn’t my listing showing up in
the search results?

70. Why is there already a listing for
my business?

71. There Will Be Challenges …
• Building a complete listing (100% score)
• Keeping your listing fresh and up to date
• Acquiring citations from third-party sites
• Soliciting customer reviews
• Getting your listing to appear (in a competitive
vertical)

72. Benefits Check…
• Pay nothing • Boost engagement with
images, videos and events
• Get found on Google, increase
website/store traffic • Increase sales with special
offers and coupons
• Help your business stand out
amongst the competition • Pocket bigger profits than
the competition
• Learn more about your
customers • Google + Local listings are
indexed and ranked

73. What We Will Cover
1.Why Google
2.What Business Need To Know About
Google+ Local
3.Why Use these FREE Billion
Dollar Tools
4. What’s Next
5. Q&A

75. Questions?

76. You Can Do It!
• We can help you
• Just ask us for assistance