This document discusses what to do with a website after launch. It recommends generating awesome and engaging content as the top priority. This includes answering frequently asked questions, profiling employees, and sharing tips, tricks and case studies. The content should utilize different mediums like pictures, video, and contests. It should then be rolled out across the website, emails, and social media platforms. The document warns against paying for fake traffic and following, and advises choosing realistic key performance indicators to measure success.

1. WHAT NOW?
What Do You Do With Your
Website After Launch?
Matthew Olson – On Twitter @_Signalfire_

2. Who Is Signalfire?
• Award winning digital agency
• Delavan – based
• Local and international clients
• Talk with us on Twitter @_Signalfire_

4. Don’t Let This Happen

5. Websites are like children…
Everyone has fun making them, but
the real work begins once they’re
born…

6. Top 5 Website Issues
1. I don’t get enough visitors to my website
2. I don’t get a lot of sales from my website
3. My website doesn’t show up on Google
4. I don’t / can’t update my website
5. I have nothing to blog about

7. Does Your Website Have…
1. Content Management
System (CMS)
2. Call to action
3. Connection to
community
4. Traffic data gathering
5. Blog for news, events,
or other updates

8. Website Traffic Pattern

9. What Powers
Web Traffic?

10. AWESOME
CONTENT

12. Generating Awesome
• Top 10 questions customers ask
• Profiling key employees
• Tips, tricks, shortcuts, and crazy ideas
• Case studies, testimonials, and successes
• User-submitted content

13. Awesome Is More Than Text
• Pictures with
people & products
• Video showing
events or news
• Contests driving
engagement

14. Rolling Out Awesome
• Update website — include social sharing
• Email blast to close followers
• Facebook, LinkedIn at key times
• Twitter, other platforms to community
• News release to traditional media

15. Social Media Awesomesauce
• Which platform?
• How often?
• When?
• Is it working?
• What numbers
count?

16. Beware of Fake Awesome
• Never pay for emails, followers, or fans
• First page of Google won’t happen
tomorrow — regardless of budget
• You cannot pay to remove bad reviews
• Always choose your KPI’s

17. QUESTIONS?

18. Matthew Olson
matthew@signalfire.us
www.Signalfire.us
Facebook.com/Signalfire
Twitter.com/_Signalfire_
(262) 725-4500