1. (Back to)
The Future of Marketing
Brand Innovators – New York @MarkBonchek

3. Nothing EVERY-
THING
Has
HAS
Changed CHANGED

4. New Media in the late 1800s

5. User-Generated Content

6. Reviews and Ratings

7. Word of Mouth

8. Social Coupons

9. Crowdsourcing

10. Idea Exchange

11. Social Shopping

12. ShopYourWay

13. New Media in the 1920s

14. Media Platforms

15. Content Marketing
“What is it you
want to know?
Our Farm
Advisor can tell
you how to
accomplish
more for your
work.”

16. Craftsman Experience /
Kenmore Live Studio

17. FitStudio

18. Media was “social”
before social media.

19. Media was “social”
before social media.
We just have much
better tools today.

20. Technology changes.
People don’t.

21. Dunbar’s Number
150

22. Nothing EVERY-
THING
Has
HAS
Changed CHANGED

23. From Gutenberg

24. To Zuckerberg

25. One-to-Many

26. Many-to-Many

27. Broadcast

28. Blowback

29. We need to update our
mental maps

30. The New Mindset
Information  Conversation
Transaction  Relationship
Audience  Community
Content  Context
Push  Pull

31. Targets

32. Orbits

33. Gravity Field Generators

34. iTunes
App Store
iCloud

35. Nike+
Nike ID Nike Fuel

36. CREATE
SOCIAL GRAVITY

37. Social Architecture
CORE
PURPOSE
COMMUNITY
COLLABORATION
CONVERSATION
COMPETITOIN
COMMERCE
CURATION
CONTENT
CULTURE CONSTITUENCY CURRENCY
CONTEXT
© Mark S. Bonchek, 2012