This presentation was given at the Samsung bada Orange Partner event in West London on May 5, 2011. It introduces the bada ecosystem and gives an overview over the core elements. Find more info on the bada developer site http://developer.bada.com/
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bada: Introduction to Ecosystem
1. Welcome to the Samsung bada Orange PartnerEventMay 5, 2011Chiswick Park, London
2. Agenda 16:30 - 17:00 Welcome & Introduction to Orange Partner Martin Wigley 17:00 - 17:30 Introduction to bada: Mobile Platform and Ecosystem Manfred Bortenschlager 17:30 - 18:00 bada – Familiar Foundations Jon Lansdell 18:00 - 18:30 Break 18:30 - 19:30 Location-based Services and Social Networking in bada: The BuddyFix ShowcaseCheng Luo 19:30 Event Close 19:30 - 22:00 Get together @ The Chiswick Union bar
3. Give-aways… Free books: Introduction to bada Pay with a tweet: #badaLondon Subscribe to the Samsung Mobile Innovator blog SAMMI: http://s-a-m-m-i.blogspot.com
4. Give-aways… Brand-new Wave-II: 1 device for our favourite tweet #badaLondon 1 device for top-scorer at AiRaidAR game 3 devices from quizzes during presentations
7. bada Ecosystem Full support for smartphone ecosystem Application Store Developer Support bada Platform Customer Developer Online marketplace www.samsungapps.com Feature-rich Platform Full technical support developer.bada.com 7
9. Samsung Apps: Global Coverage Launched Samsung Apps in 118 countries (June 2010) Over 100 million downloads (March 2011) 13,000 apps Samsung Apps Logo 조금 더 크게 9
10. Certification Process Device / Function Test Confirma- tion Content Review Sell Review & Confirm Content Review Device / Function Test Target : 7 business days Final confirmation for certification Usability Test Compatibility Test Copyright Age limit Policy & Disclaimer 10
13. Distribute / Sell Your App Samsung Apps Seller Site http://seller.samsungapps.com Register and upload apps &Monitor sales status Samsung Apps Web site http://www.samsungapps.com Promotion / Marketing to end user On-Device Client Desktop: Kies 13
14. Marketing Support: Banner Boost sellers’ profits effectively by providing a variety of promotional opportunities 14
17. bada Developer Site Provides all tools & documents needed for development developer.bada.com VIDEO TUTORIAL API REFERENCE SAMPLE CODE BLOG IDE UI BUILDER SIMULATOR 17
18. bada SDK and IDE The SDK bundle consists of: Eclipse-based IDE Platform binaries and libraries, header files GNU tool chain Tutorials Sample applications Tools UI Builder UI Sequencer Memory Leak Checker Simulator/Emulator Performance Analyzer Event Injector etc…
19. Online Lecture Videos Available through http://developer.bada.com http://www.youtube.com/badadevelopers 19
22. Forum Forum 순서를 EN > CN > KO 로 바꿔주세요 Free discussion between developers and Samsung technicians (English, Chinese, Korean) Chinese English Korean 22
27. Framework Service Device Kernel bada, Smartphone platform An execution environment for feature-rich apps and services 27
28. New Features in bada 2.0 Extended Application Framework Additional Communication Means Enriched User Interaction Web Technology Integration Framework Service Device Kernel 28
30. Association Registration Extended Application Framework “video/mpeg” “video/mpeg” “image/jpeg” “image/jpeg” Enhanced application control 3rd party app registered with MIME and URI scheme for later invocation 30
31. Group Owner Additional Communication Means Reading URL Writing “$100” Client 1 Client 2 Wi-Fi Direct Easy and fast P2P setup NFC (Near Field Communication) Intuitive and fast read/write 31
32. Enriched User Interaction OK! Take me to the bada web site Voice enabled STT (Speech-to-Text) and TTS (Text-to-Speech) OpenAL 3D sound by changing position of audio sources and listener 32
33. Web Technology Integration +80 API’s JS Framework with HTML5 bada web application Incorporation of HTML5, JS Framework and WAC 2.0 33
34. Wave II, 2nd bada ‘hero’ 1GHz Processor Super Clear LCD (3.7’’ WVGA) 5.0 Megapixel camera HD video playback & recording Bluetooth 3.0 Wi-Fi (802.11b/g/n) Various sensors You can win 5 today !!
35. 5M total bada phones sold in 2010 Over 10M total bada phones within 1H, 2011 Focus on high-end to mid-level (mass) devices Platform upgrade bada 1.2 Wave II bada 2.0 bada 1.1 Wave 533 / 723 / 525 / 575 bada 1.0 Wave bada Devices & SDK Evolution 35
36. The Take-Away Message 3 reasons why Samsung bada makes sense Market strategy “Smartphone for Everyone” Total customisation flexibility Unique features of the technical platform 36
37. Rise of the Undead … Is an AR first person shooter app … or better vacuum blaster Suck them all up:
38. How to stay in touch ? Global: Developer site: developer.bada.com Twitter: samsungbada YouTube Channel: badadevelopers Local: SAMMI blog: s-a-m-m-i.blogspot.com bada-europe@samsung.com “samsungbada” “badadevelopers” http://developer.bada.com
39. Quiz to win a Wave-II Name 3 new features in bada 2.0 ! 39
Notes de l'éditeur
Building up ones own ecosystem (or a customised variation) is crucial for a handset manufacturer to stay in the game. Otherwise will be downgraded to hardware supplier.Vision: “smartphone for everyone” (=bring smartphone experience into lower-price segment, allow easy access to “privilege of smartphones”) to people who cannot or do not want to spend a lot of money on expensivesmartphonesOnly 20% of all mobile phones sold are smartphonesSegment with huge potentialLow/no entry barrier:Bada is C++, very well abstracted API, with low level details handled by the platformAll tools are for free from developer site. Familiar Eclipse-based IDE + many support tools such as simulator and event injector, unit testing, code coverage, performance analyser etc.A lot of documentation, sample code and training materialRigorous QA before publication in Samsung Apps store to ensure quality. You can consider this QA process as your test lab, testing your app to provide high quality standards. (including video feedback and Q&A possibilities)
1. Market strategy “Smartphone for Everyone”Targets at smartphone market PLUS mid-level phonesBring the smartphone experience into a lower-price segmentMarket potential1m Waves after 4 weeks5M bada devices by end of 201010m bada devices by end of H1/201113000 apps in store (by March 2011)Total of 100M DL by March. 20110.5 to 1M DL per dayStill: first mover opportunity2. Expansion into consumer electronicsAvoid any dependency, customisation to our needsReact and adapt to own (hw) requirements and developer requirementsbada is Samsung’s software platform and ecosystem for mobile devicesbada may become as cross-technology platform3. Unique features of the technical platformWell-abstracted API ( no entry barrier) Complicated things/apps can be done comparatively easyEclipse based tools, all free (Event Injector and Remote Test Lab, memory usage checker, UI Builder, UI Sequencer)Seamless server-side service integration (E.g.: SNSGateway as one unified access point, All by using the one native bada C++ API)bada is in a position already where it can seen as opportunity or as a threat.In any case bada needs to be taken into account and seriously considered.