1. Social BPM
perspectives and impact
Marco Brambilla
Politecnico di Milano
marco.brambilla@polimi.it
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2. Agenda
• Motivation
• Adoption levels
• Impact on BPM cycle
• Power to people!
• Implementation scenarios
• Tools and market
• Vision
• Conclusion

3. Motivation
Objectives

4. Social BPM: motivation
• Modernization of processes and systems
• Capture the enterprise know-how
• Difficulty in eliciting the requirements
• Rigidity of the processes
• Turnover of human resources
– What goes lost
4

5. Social BPM: objectives
• Social for BP improvement
– Stream analysis
– Feedback collection
– Weak ties and informal interactions registration
• Social BP implementation
– Responsibility assignment
– Expertise search
– Escalation
– Task execution
– Unstructured processes
• Enablement of new scenarios
– Integration with CRM and interaction with final customers
5

6. Solutions
Dimensions

7. Social BPM: levels
7

8. Practical objectives
Weak Ties / Tacit Knowledge – eg. team
formation
Knowledge sharing – eg. self-served tech
support
Social Feedback – eg. quality monitoring
Transparency – eg. PA, government
Participation – eg. participatory budget
Activity distribution – eg. crowd-sourced tasks
Decision distribution – eg. social CRM

9. Impact on the BPM cycle
Social BPM
notation Socialization
design
Design patterns
Socialization
goals
Optimize Model
Model
transformation
Monitor Deploy
Participatory &
social enactment Social BPM
Execute architecture

10. Power to people! (How much?)

11. Implementation: where & how
• How much to delegate to the social platform
• How much to implement within the enterprise
– Community
– Business Logic
– User Interface

12. Technologies e Methods
Current state

13. State of the solutions
• No existing tool enabling full-fledged Social
BPM potentials
• Technology
– Enabler but not enough
• Methods
– Partial coverage of Social BPM
– ACM (Adaptive Case Management)
– ...

14. Technology for social features
• Enterprise microblogging and others
– Tibco Tibbr, Microsoft OfficeTalk, Salesforce
Chatter
• Personal processes, collaborative
development, community-based work
– IBM Blueworks Live, ArisAlignspace, Appian, ...
• Crowdsourcing
– Amazon Mechanical Turk
14

15. Our vision
BPM4People

16. Social Web + BPM
• Oggi

17. Social Web + BPM

18. Conclusion
Challenges and
advantages

19. Challenges
• Skepticism
• Enterprise attitude
• Loosing control

20. Advantages
• Flexibility
• Involvement
• Participation
• Improvement

21. Thanks.
Questions?
www.modeldrivenstar.com
www.bpm4people.org
Social BPM Handbook
marco.brambilla@polimi.it
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