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UN-MODELING
Because modeling is dead.
Marco Brambilla
Disclaimers
(coming up also from the discussion with other panelists
Bran Selic, Mark Van Den Brand, and the audience)
Yes, modeling is good
Yes, you can use modeling for communicate
Yes, everyone is “naturally” modeling when
thinking and working
Yes, we must educate people to modeling
And yet…
The modelers
Objective of every modeler
Evangelization
Rejoicing with modeling adoptions
 17 years of WebML
 IFML standardization @OMG
 30+ years teaching modeling
 A (grown-up) startup
 Plenty of research projects
Our struggle
Lessons learned
Just one
Don’t try to educate the “market”
Lessons learned
So..
Forget and give up modeling?
Lessons learned
Not really, but embrace
UN-MODELING
The practice of using modeling as an expert and let
people enjoy only the little bit they deserve.
Example 1: Mobile IFML
COMO App creator
 Wizard, component-composer based
 One simple message
Example 2: BPM
From BPM to PPM
Take home message
 Being a modeler is hard
 Harder than in the past
 The challenge is not to show off modeling,
is to hide it
BE A MODELER
and up with modeling!
Marco Brambilla
marco.brambilla@polimi.it
@marcobrambi

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Unmodeling. Panel on Software Modeling with Bran Selic, Mark van den Brand, Marco Brambilla