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Building Digital Engagement of
Distance Students to Enhance their Success



                    Professor Mark Brown



        Engaging Students through Digital Communications

                       15th August, 2012
About Massey…




       Auckland            Palmerston North
                                              Wellington




                      Distance


                  International
About Massey…
About Massey…
About Massey…
About DELFA…



                                    • Innovation hub

                                    • Global think tank

                                    • Networked community

                                    • Interdisciplinary development

                                    • Engine for new learning futures




        http://delfa.massey.ac.nz
Pop quiz...
Pop quiz...



   1. How many gold medals did Australia win at the
      London Olympics?
Pop quiz...




    2. How many gold medals did New Zealand win
        at the London Olympics?
Pop quiz...
Pop quiz...




    3. How many athletes did Massey University
       have at the London Olympics?
Pop quiz...
Pop quiz...
Pop quiz...
Outline…



  1. A BOLD new future

  2 A framework for student engagement

  3. A brief reality check from distance learners
1. A BOLD new future
1. A BOLD new future




     Blended, On-line, Distance
                 (the new normal)
1. A BOLD new future
1. A BOLD new future




No = 181 THE
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future




                       But wait
                there‟s more…
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future
1. A BOLD new future



       What does all this mean?


       The traditional universityis being   chiseled
       away    by powerful global forces and new
       business models as a multitude of new
       providers emerge.
1. A BOLD new future


        Previously international students had to
                      come to us
               Now we can go   to them…




Won 2011 QS Award -
2. A framework for
student engagement
2. A framework for
student engagement


     Engagement perspectives…

                 • Behavioural
                 • Psychological
                 • Institutional
                 • Socio-cultural
                 • Holistic

                             A complex web of interactions

      Kahu, E. (2011). Framing student engagement in higher education. Studies in Higher Education, 1-16.
2. A framework for
student engagement
2. A framework for
student engagement




    67%


    54%
2. A framework for
student engagement


   72%




   58%
2. A framework for
student engagement
2. A framework for
student engagement
2. A framework for
student engagement


    Publication of league tables:

       - attrition
       - completion
       - progression

            http://www.tec.govt.nz/
2. A framework for
student engagement


    Our Student Success Framework…

       •   Appropriate course choice
       •   Proactive personalised contact/information
       •   Early identification of „at risk‟
       •   Role of external support
       •   Positive interactions with university
       •   Feel sense of belong to the university
       •   Develop academic confidence
       •   Develop academic capacity


           Need to move away from „goulash      approach‟
2. A framework for
student engagement

                                                                  Adapted from Wilson (2009)

                            Tertiary Intervention
                             What do we do for
                               failing students


                          Secondary Intervention
                          What do we do for at-risk
                                students?


                   Targeted/Selective Primary Intervention
                 What do we do for targeted groups of students?




                        General/Primary Intervention
                        What do we do for all students?



                        Intervention Pyramid
2. A framework for
student engagement

                             Student Life Cycle




 I
 N
 T
 E
 R
 V
 E
 N
 T
 I
 O
 N
 S




                     Student Success Framework
2. A framework for
student engagement




                     Mapping Student Success
2. A framework for
student engagement

     Thinking About Study - „the website‟



     •   Focus on managing
         expectations
     •   Content and tools to assist the
         student to make good choices
          -   Distance learning and how it
              works
          -   Considerations when
              choosing courses
          -   Planning your study
          -   Services and resources
2. A framework for
student engagement

    Thinking About Study - „Online preparation tools‟



    •   Self directed exercises
         - Literacy/numeracy
            exercises
         - Is distance learning for
            me? Quiz
2. A framework for
student engagement
2. A framework for
student engagement
2. A framework for
student engagement

     Thinking About Study -„Work/Study/Life Calculator‟
2. A framework for
student engagement

     Making Choices –“online course previews‟
2. A framework for
student engagement
2. A framework for
student engagement

     First Few Weeks - „Online orientation course‟
2. A framework for
student engagement

     Progression   – „Online Learning Platform‟
2. A framework for
student engagement
2. A framework for
student engagement
                     - Real time clinics
2. A framework for
student engagement

    Progression   – „OWLL‟              Visits
                             150000

                             100000

                              50000

                                  0
                                      2009 2010 2011 2012




                             Total visits 111,113

                             65.4% increase on
                             2011
2. A framework for
student engagement
2. A framework for
student engagement

     Progression   - „Assignment Pre-reading Service‟
2. A framework for
student engagement

     Digitalised study resources
2. A framework for
student engagement

     Digital video…

                         All-time Views (Cumm)
                      180000
                                                                                                           169513
                      160000
                      140000
                                                                                                                            132067
                      120000
                      100000                                                                                             97552
                       80000
                       60000                             62765
                       40000                          40809
                       20000      0 885 1227       23296
                                                12424
                           0                 6122




                               2007 S1
                                         2007 S2
                                                   2008 S1
                                                             2008 S2
                                                                       2009 S1
                                                                                 2009 S2
                                                                                           2010 S1
                                                                                                     2010 S2
                                                                                                               2011 S1
                                                                                                                         2011 S2
                                                                                                                                   2012 S1
                                                                       Views
3. A brief reality check
3. A brief reality check




                           Digital exclusion


                           European


                           1 paper (unit)


                           College of Education


                           Remote location


                           Employed 3 days
3. A brief reality check




        „I would like to continue [participating] but not being
        able to send the video misses the point of the
        exercise. It highlights a concern for online learning
        doesn't it? There are people who don't know the
        technology well enough to be able to work it with
        ease.‟
3. A brief reality check




        „I would like to continue [participating] but not being
        able to send the video misses the point of the
        exercise. It highlights a concern for online learning
        doesn't it? There are people who don't know the
        technology well enough to be able to work it with
        ease.‟


                Disengagement was an attraction
                   of being a Distance Learner
Final Word…
Final Word…



     Metaphorically how can new digital technologies provide
     caves, campfires, watering holes and mountain tops which
     promote a sense of belonging?
Questions…



      “A prudent question is one-half of wisdom.”

                         Francis Bacon




                 http://www.slideshare.net/mbrownz/
What happened in the past is no longer a reliable guide
to the future
           • Learning for the future
           • Teachers as future makers
           • Leading in a climate of change

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Building Digital Engagement of Distance Students to Enhance their Success

  • 1. Building Digital Engagement of Distance Students to Enhance their Success Professor Mark Brown Engaging Students through Digital Communications 15th August, 2012
  • 2. About Massey… Auckland Palmerston North Wellington Distance International
  • 3.
  • 7. About DELFA… • Innovation hub • Global think tank • Networked community • Interdisciplinary development • Engine for new learning futures http://delfa.massey.ac.nz
  • 9. Pop quiz... 1. How many gold medals did Australia win at the London Olympics?
  • 10. Pop quiz... 2. How many gold medals did New Zealand win at the London Olympics?
  • 12. Pop quiz... 3. How many athletes did Massey University have at the London Olympics?
  • 16. Outline… 1. A BOLD new future 2 A framework for student engagement 3. A brief reality check from distance learners
  • 17. 1. A BOLD new future
  • 18. 1. A BOLD new future Blended, On-line, Distance (the new normal)
  • 19. 1. A BOLD new future
  • 20.
  • 21. 1. A BOLD new future No = 181 THE
  • 22. 1. A BOLD new future
  • 23. 1. A BOLD new future
  • 24. 1. A BOLD new future
  • 25. 1. A BOLD new future
  • 26. 1. A BOLD new future But wait there‟s more…
  • 27. 1. A BOLD new future
  • 28. 1. A BOLD new future
  • 29. 1. A BOLD new future
  • 30. 1. A BOLD new future
  • 31. 1. A BOLD new future
  • 32. 1. A BOLD new future
  • 33. 1. A BOLD new future What does all this mean? The traditional universityis being chiseled away by powerful global forces and new business models as a multitude of new providers emerge.
  • 34. 1. A BOLD new future Previously international students had to come to us Now we can go to them… Won 2011 QS Award -
  • 35. 2. A framework for student engagement
  • 36. 2. A framework for student engagement Engagement perspectives… • Behavioural • Psychological • Institutional • Socio-cultural • Holistic A complex web of interactions Kahu, E. (2011). Framing student engagement in higher education. Studies in Higher Education, 1-16.
  • 37. 2. A framework for student engagement
  • 38. 2. A framework for student engagement 67% 54%
  • 39. 2. A framework for student engagement 72% 58%
  • 40. 2. A framework for student engagement
  • 41. 2. A framework for student engagement
  • 42. 2. A framework for student engagement Publication of league tables: - attrition - completion - progression http://www.tec.govt.nz/
  • 43. 2. A framework for student engagement Our Student Success Framework… • Appropriate course choice • Proactive personalised contact/information • Early identification of „at risk‟ • Role of external support • Positive interactions with university • Feel sense of belong to the university • Develop academic confidence • Develop academic capacity Need to move away from „goulash approach‟
  • 44. 2. A framework for student engagement Adapted from Wilson (2009) Tertiary Intervention What do we do for failing students Secondary Intervention What do we do for at-risk students? Targeted/Selective Primary Intervention What do we do for targeted groups of students? General/Primary Intervention What do we do for all students? Intervention Pyramid
  • 45. 2. A framework for student engagement Student Life Cycle I N T E R V E N T I O N S Student Success Framework
  • 46. 2. A framework for student engagement Mapping Student Success
  • 47. 2. A framework for student engagement Thinking About Study - „the website‟ • Focus on managing expectations • Content and tools to assist the student to make good choices - Distance learning and how it works - Considerations when choosing courses - Planning your study - Services and resources
  • 48. 2. A framework for student engagement Thinking About Study - „Online preparation tools‟ • Self directed exercises - Literacy/numeracy exercises - Is distance learning for me? Quiz
  • 49. 2. A framework for student engagement
  • 50. 2. A framework for student engagement
  • 51. 2. A framework for student engagement Thinking About Study -„Work/Study/Life Calculator‟
  • 52. 2. A framework for student engagement Making Choices –“online course previews‟
  • 53. 2. A framework for student engagement
  • 54. 2. A framework for student engagement First Few Weeks - „Online orientation course‟
  • 55. 2. A framework for student engagement Progression – „Online Learning Platform‟
  • 56. 2. A framework for student engagement
  • 57. 2. A framework for student engagement - Real time clinics
  • 58. 2. A framework for student engagement Progression – „OWLL‟ Visits 150000 100000 50000 0 2009 2010 2011 2012 Total visits 111,113 65.4% increase on 2011
  • 59. 2. A framework for student engagement
  • 60. 2. A framework for student engagement Progression - „Assignment Pre-reading Service‟
  • 61. 2. A framework for student engagement Digitalised study resources
  • 62. 2. A framework for student engagement Digital video… All-time Views (Cumm) 180000 169513 160000 140000 132067 120000 100000 97552 80000 60000 62765 40000 40809 20000 0 885 1227 23296 12424 0 6122 2007 S1 2007 S2 2008 S1 2008 S2 2009 S1 2009 S2 2010 S1 2010 S2 2011 S1 2011 S2 2012 S1 Views
  • 63. 3. A brief reality check
  • 64. 3. A brief reality check Digital exclusion European 1 paper (unit) College of Education Remote location Employed 3 days
  • 65. 3. A brief reality check „I would like to continue [participating] but not being able to send the video misses the point of the exercise. It highlights a concern for online learning doesn't it? There are people who don't know the technology well enough to be able to work it with ease.‟
  • 66. 3. A brief reality check „I would like to continue [participating] but not being able to send the video misses the point of the exercise. It highlights a concern for online learning doesn't it? There are people who don't know the technology well enough to be able to work it with ease.‟ Disengagement was an attraction of being a Distance Learner
  • 68. Final Word… Metaphorically how can new digital technologies provide caves, campfires, watering holes and mountain tops which promote a sense of belonging?
  • 69. Questions… “A prudent question is one-half of wisdom.” Francis Bacon http://www.slideshare.net/mbrownz/
  • 70. What happened in the past is no longer a reliable guide to the future • Learning for the future • Teachers as future makers • Leading in a climate of change

Notes de l'éditeur

  1. Annual Plan Goal 50% reduction