More Related Content Similar to How to Make the Business Case for a CMS in Your Organization (20) How to Make the Business Case for a CMS in Your Organization1. How to Make the
Business Case for a CMS
in Your Organization
February 17, 2010
©2009 Really Strategies, Inc. | www.rsuitecms.com
2. Webinar Agenda
Welcome, Overview, Introductions
Customer Case Studies
Best Practices Wrap-up
Online Poll
Q&A
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3. Who is Really Strategies?
Founded: 2000
Consulting Services to Publishers
2007, 2009
Specialists in XML-based Content Management Solutions
Project/Program Management
Workflow Analysis and Reengineering
2004 - 2009
Content and Metadata Modeling
Technology Assessment and Roadmaps
Much more…
2006, 2007, 2008
RSuite CMS – A Content Management System for
Publishers
DocZone – The first SaaS XML Content Management 2007, 2009
System
2004, 2005, 2007
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4. Serving over 100 companies
STM Educational Media Tech Pubs
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5. Webinar Overview
How to Make the Business Case for a CMS in
Your Organization
Online Poll: What is your biggest roadblock to
purchasing a CMS?
Internal IT wants to develop their own CMS
Internal IT mandates solutions/tools
Overall cost to implement
No clear ROI
Too many technology choices
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6. Online Poll: What is your biggest
roadblock to purchasing a CMS?
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7. Webinar Presenters
Anthony Barrera,
Head of Internal Systems Development
Allison Risko
Vice President, Learning Services
Mark Hoeber
Sr. Manager, Technical Documentation
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8. Background
Nature Publishing Group (NPG)
is a publisher of high impact
scientific and medical
information in print and online.
NPG publishes journals, online
databases, and services across
the life, physical, chemical and
applied sciences and clinical
medicine.
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9. CMS Business Goals
Consolidate multiple content-centric solutions
Leverage investment in MarkLogic Server
Apply automation wherever possible
Leverage investment in existing tools
Reduce resource requirements
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10. Measuring ROI
Need to have a more automated process for online
posting of journal content
Oldworkflow required 27 points of human intervention
New RSuite managed workflow requires only eight (8)
160 Journals + fewer manual steps = improved
quality
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11. Lessons Learned
Selling the idea of a CMS to Sr. Staff
Greatly reduce time to produce online content
Each person could take on more responsibilities
Less chance for error with automation
Efficiencies introduced will allow for the reallocation of
resources
Future dividends realized from this investment
Faster rollout due to component reuse
Adding more journals won’t necessarily require adding
personnel
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12. Best Practices
Using Agile techniques allowed us to adapt to
changes in business requirements
Identify problems early on
Identify gaps in the business processes
Ensure all environments are thoroughly tested
Having a dedicated focused team
Develop solutions more quickly
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
13. 29 years in business
On-line learning
solutions Who we are
Servicing 400 clients We are a trusted partner
and over 1 million users
SaaS Delivery –
Company owned data
centers
Multi-Language, global
presence What we do
Knowledge Solutions that Assure
Life sciences, Compliance and Improve
healthcare, energy, Business Performance
engineering &
construction, general
industry
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15. Background
Learning Services: Course
Creation
Instructional Designers,
Production, Narration,
Multimedia Designers
Over 600 standard courses and
over 3,500 custom developed
courses and learning modules.
Over 200 projects per year
touching hundreds of courses
HTML, XML, Flash, ASP
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16. CMS Business Goals
Implement a new content management system to
manage the process of creating new course formats
(HIP-X) for deployment to our Learning Management
System
More revenue through better and faster content
updates to the courses
Reduce costs during content development
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17. Measuring ROI
Faster updates to our courses
RSuite will enable us to find regulations in our courses
quickly and we can update multiple courses in which
these regulations are listed
Ease of implementing translations into our courses
Single source-multiple outputs
Reduction of efforts to deliver courses in multiple
outputs
We are currently in implementation
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18. Lessons Learned / Best Practices
Defend Strategy: These tools will enable us to
ease our pain points
Customer Survey’s show dissatisfaction with response
times to regulation changes
The nature of our current tool set does not support the
efforts to ease these pain points
Communication!!!!!!
Showing progress during your implementation
Extend Strategy: The ability to offer up more self-
service tools to our customers like a course editing
tool
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19. Background
Unica Corporation (NASDAQ:
UNCA) is the recognized leader
in marketing software solutions.
Unica’s solutions integrate and
streamline all aspects of online
and offline marketing.
Headquarters: Waltham, MA
Customers 1,000+
400+ employees
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20. CMS Business Goals: Content Reuse
Reduce the maintenance nightmare.
Speed up creating new publications.
Stop reinventing the wheel.
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21. CMS Business Goals: Streamlined Publishing
Moving publishing off the desktop to a centralized,
consistent, multi-format system that takes authors a
single-click to use.
Remove burden of formatting from authors.
Speed to create new publications.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
22. CMS Business Goals: Ease of Translation
Streamline translation tasks and publication.
Reduce overhead costs.
Provide greater visibility into translation needs.
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23. Measuring ROI: Content Reuse
No good formula for measuring.
Real metric is: How often should you reuse topics
vs. how often you appropriately do?
But this is qualitative.
Results: Most topics used in multiple contexts.
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24. Measuring ROI: Streamlined Publishing
How quickly can we assemble new publication from
existing assets for new context?
Results: Hours vs. Days
No time spent in formatting documents.
Results: Time saved, presentation suffers
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25. Measuring ROI: Ease of Translation
How quickly and easily can we translate content?
No error-prone file management
Management overhead still large
Cost savings
Reduced cost/publication largely through reuse
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26. Measuring ROI: Overall results
33% fewer writers than 2 years ago
50% more projects
75+ Publications, 2-3 active versions each
10,000+ topics
4 active languages
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27. Selling the investment: Align with company
strategy
Move towards solution selling argues
for heavy reuse
International expansion
Focus on top line, not bottom
“Productivity” alone won’t suffice
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28. Surprise returns
Adherence to standards makes
change/improvements easy
Resist the urge to customize; be simple, not
optimal
Greater teamwork and cross-training
Centralized content, content sharing, negotiation,
compromise
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29. Lessons Learned
Challenges are cultural more than technical
Give up control
Collaborate and compromise
Without change management, tools will fail
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
30. Building a Business Case Best Practices
Developing the right metric to measure ROI is key to
selling the business case to senior management
Reduced workflow steps
Increased products produced
Reduced staff to produce same or more products
Defining time to market efficiencies gained
Aligning CMS purchase to company strategy
Clearly communicate the goals and objectives
Define and communicate the measurement of success
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31. What is your biggest roadblock to
purchasing a CMS?
ONLINE POLL
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©2010 Really Strategies, Inc. | www.reallysi.com Confidential
32. How to Make the Business Case for a
CMS in Your Organization
QUESTIONS
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33. Upcoming Webinars
DITA for Publishers: How Publishers Can
Really Do XML
March 10, 2010 | 2:00 to 3:00 PM EST
How RSuite Helped The MIT Press Transform
Its Publishing Operation
April 7, 2010 | 2:00 to 3:00 PM EST
More Information: http://blog.reallysi.com/
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