Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.

1. International SEO CEO Summit

3. How Geolocation Works

4. Language and Translation

5. Linking IssuesJune 2008 2 Copyright 2008 McAnerin International Inc.

6. McAnerin International Inc is a search marketing company specializing in international SEO June 2008 3 Copyright 2008 McAnerin International Inc.

7. Internationalization Domain Language Culture Geolocation June 2008 4 Copyright 2008 McAnerin International Inc.

9. IP Address

10. Link AnalysisJune 2008 5 Copyright 2008 McAnerin International Inc.

11. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 6 Copyright 2008 McAnerin International Inc.

12. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 7 Copyright 2008 McAnerin International Inc.

13. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 8 Copyright 2008 McAnerin International Inc.

14. Geolocation www.domain.com domain.com Geolocation of WebsiteBased on ccTLD (.ca) www.domain.ca Default.html June 2008 9 Copyright 2008 McAnerin International Inc.

15. Geolocation www.domain.com domain.com www.domain.ca Default.html ? June 2008 10 Copyright 2008 McAnerin International Inc.

16. Geolocation www.domain.com 204.156.44.132 domain.com 204.156.44.132 Geolocation of WebsiteBased on Hosting Location Default.html ? June 2008 11 Copyright 2008 McAnerin International Inc.

17. Geolocation www.domain.com domain.com www.domain.ca Default.html ? June 2008 12 Copyright 2008 McAnerin International Inc.

18. Geolocation Display URL Tactic www.domain.ca ? www.domain.com June 2008 13 Copyright 2008 McAnerin International Inc.

19. Geolocation Display URL www.domain.ca 10 Links .ca www.domain.com 5 Links June 2008 14 Copyright 2008 McAnerin International Inc.

20. Geolocation Display URL www.domain.ca 5 Links .com www.domain.com 10 Links June 2008 15 Copyright 2008 McAnerin International Inc.

21. Geolocation Display URL www.domain.ca 5 Links .com www.domain.com 10 Links June 2008 16 Copyright 2008 McAnerin International Inc.

23. Sitemap (or secondary sitemap) recommended

24. Link normally with .com to pages within navigation, etc

25. Link to each page once from a geolocation sitemap using ccTLDWith only one link using ccTLD to each page, the navigation + IBL links will force the display URL to be the .com June 2008 17 Copyright 2008 McAnerin International Inc.

27. Different types of spelling – UK vs US English

28. Popular culture (sports, media, etc) references

29. Translation Issue: “Chevy Nova”

30. Cultural Issue: “Up the Creek”June 2008 18 Copyright 2008 McAnerin International Inc.

31. Language: SEED Symantec Expression Equivalency Document OriginalEnglish EnglishSEED ChineseSEED ChineseDocument EN EN EN-ZH ZH June 2008 19 Copyright 2008 McAnerin International Inc.

33. Nofollow, First anchor text counts

34. Strategic internal linking is excellent way to deal with multiple languages

35. Language switching:

36. No Surprises

37. Clear indication of target

38. Same page, different language

39. Different language siteJune 2008 20 Copyright 2008 McAnerin International Inc.

40. Questions? June 2008 21 Copyright 2008 McAnerin International Inc.