Finding compelling and timely presentations for your online events is critical in building brand credibility as well as drawing an engaged audience. Whether you run your own events, sponsor other online events or manage an event channel through which you present webcasts, finding great speakers who can deliver on topics that are of specific interest raises the quantity and quality of your audience. There are multiple techniques that marketers can utilize to choose themes and titles to identify timely presentation topics and speakers. Finding timely topics is an art which we have developed based on our experience and these techniques can be utilized to make you more effective in programming your online event programs.

1. Identifying Speakers & Topics that Generate Audience

2. 2 Guest PROGRAM BrightTALK™ ONLINE EVENTS ACADEMY @brighttalk Morgan Cantrell Marketing, BrightTALK @morgancantrell Host Dave Pitta Evangelist, BrightTALK @davepitta Online Events Academy #OEATopics 2

4. Planning your content

5. Sourcing your speakers

8. Consideration

9. Preference

10. Action

12. Industry

14. GeographyGeography Title level Industry Target audience Company size

16. Brief description

19. 9 Planning your content Find a unique angle and/or innovative content Fresh Useful Audience Is your event worth your attendees' time? Targeted Content must be relevant to the needs of your target audience What content generates audience?

21. Associations

22. Groups

23. Vendors

24. Audience

25. Sales teamAudience Targeted Fresh content

27. Audience requests

28. Popular site content

29. Emerging fears

30. Barriers to adoptionAudience Targeted Fresh content

32. Deliver on your title and abstract

33. Share examples and case studies

34. Don’t overpower with sales messaging

35. Provide clear follow-up optionsAudience Targeted Useful content

36. 13 Useful Useful How did things used to be, how are they now, and how will they be? Fresh Useful Example: Cloud Computing Why we need it: more efficiency, easier management What's good & bad now: end-user success, compliance and legal issues, questionable security What will be: visionary / strategic forward looking Audience Targeted Useful content

38. Specific title and abstract

39. Align content with target audienceAudience Targeted Targeted content

41. High-level messaging

42. Aligned for decision makers

43. Tactical content

44. Step-by-step guides

45. Aligned for users & recommendersAudience Targeted Targeted content

46. 16 Green Building Summit Planning and execution

47. Event Name Event or Summit Title “What is the tagline for this event?” Abstract of this event What are the long term trends impacting / driving change in this area? Specific Tracks Presenters Pending invitations

48. Green Building Summit http://bit.ly/5cJmmG

49. 19 Sourcing your speakers

50. 20 Power shift The social web and end-users are the new trusted source of knowledge

52. Respected and trusted sources

54. Partners

55. Associations

56. User groups

58. Social media mavens

60. 25 Top tips

62. Leverage your relationships and information from social media & blog tracking, analysts, user groups and research to define fresh, useful, and relevant content

63. Involve associations, partners, well-connected speakers, user-groups, and others who will expand your promotional reach

64. Account for the impact of social media by including the end-user voice in your online events. This will add credibility and trust by creating a peer-to-peer dialogue

65. Be crystal clear with your title and abstract so that your attendees know exactly what they are investing their time inImage space