Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need to be online? Website, Blog, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Flickr, Delicious: these are a few of the most notable and important online channels.We cover other places you should be, like business directories and industry and association listings.
Social Media Marketing. We talk about a seminal work known as the Cluetrain Manifesto: "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed." Social Media Marketing 101: broadcasting vs. conversation. Social media analytics and management - do they really exist?
Search Engine Optimization. What is SEO? Branding, consistency, research, analysis. What are the most important Search Engine Ranking Factors? We list the Top 5 from SEOmoz.org - the essentials - almost all about inbound links. Plus other important ranking factors.
Social media is a great way to create new inbound links. It's an increasingly important part of any good search engine optimization strategy.
14. Online Presence Directories dmoz Google (from dmoz) Yahoo! Directory YellowPages.com WhitePages.com … and others
15. Online Presence More Opportunities Industry Organization and Association Sites Chambers of Commerce Sites Government Sites Education Sites
16. Online Presence Local Business Listings Google Local Business Center Yahoo! Local Listings MSN / Live / Bing Local Listing Center Rating Sites Yelp Avvo
27. Pages, profiles, participation Be present Be consistent Offer something people want (more than a carrot) Social Media Marketing 101
28. Pages, profiles, participation Be present Be consistent Offer something people want (more than a carrot) Make it easy to share Social Media Marketing 101
29. Tools - Listening? Monitoring?http://wiki.kenburbary.com Social Media Marketing 101
30. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Social Media Marketing 101
31. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Real-time analytics, real-time searchhttp://optify.net Social Media Marketing 101
32. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Real-time analytics, real-time searchhttp://optify.net Analytics Tools – The ROI has no clothes? Social Media Marketing 101
41. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links Anchor text looks like this …more info click here. The HTML looks like this: …more info <a href=“example.html”>click here</a>.
42. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links
43. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links
44. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links 4. Keywords in the Page Title The page title
45. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links 4. Keywords in the Page Title 5. Trustworthiness of the Domain Based on Inbound Links
46. Search Engine Ranking Factors Site Content Keyword strategy / keyword theme No duplicate content Visible factors – text, h1, bullets, em, alt, title Meta factors Freshness
47. Search Engine Ranking Factors Additional Factors Age of domain Site structure and internal links Clean HTML No broken links Keywords in domain Keywords in URL Server downtime Page load time Directory listings
48. Search Engine Optimization Tools Google Analytics Google Webmaster Tools Webtrends Omniture SEOmoz Hubspot Optify Digital Point Desirable: Real-Time & Social Media Integration
49. Branding, Social Media, and Search Engine Optimization Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz Thank you!